$2.0bn
$XXX.Xm
5,654
2,230
$XXX.Xm
Toy, doll and game manufacturers have endured significant volatility in recent years. Although the industry has generally been shrinking over the past two decades, social distancing regulations and stay-at-home orders created demand for board and card games and puzzles. During this time, consumers also benefited from higher disposable income and growing economic confidence, enabling them to purchase more expensive discretionary products such as domestically-produced toys and games. Although these gains were significant, declining economic conditions, including growing economic uncertainty and elevated inflation, quickly impacted manufacturers and caused revenue to shrink. Although these losses were significant, they were insufficient to reverse the 2021 gains. As a result, revenue has been growing at an estimated CAGR of 2.2% to $2.0 billion through 2024, including a 0.8% gain that year alone.
Industry revenue has grown at a CAGR of 2.2 % over the past five years, to reach an estimated $2.0bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Cartamundi | 70.5 | 6.7 | 9.5 |
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Industry revenue is measured across several distinct product and services lines, including Dolls and action figures, Baby carriages and children's vehicles and Models and crafts. Dolls and action figures is the largest segment of the Toy, Doll & Game Manufacturing in the US.
Nonelectronic toys are declining as a share of revenue
This industry is composed of companies that manufacture dolls, doll accessories, action figures, toys, games (including electronic), hobby kits and children’s vehicles (except metal bicycles and tricycles).
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NAICS 33993 - Toy, Doll & Game Manufacturing in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Imports have grown to account for virtually all of domestic demand, up to 97.3% in 2024. This has forced many domestic toy, doll, and game manufacturers to serve alternative ...
Learn about an industry's products and services, markets and trends in international trade.
The phenomenon of age compression has boosted demand for multipurpose toys. Children are showing interest in more sophisticated toys at younger ages, leading to an increase i...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
The West is the most popular region. Toy manufacturers in states like California and Oregon have access to Pacific ports, alleviating input costs and promotes exports.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Imports are by far the largest source of competition. Toy, doll and game manufacturers struggle to remain viable besides cheaper products made overseas, which currently make ...
Learn about the performance of the top companies in the industry.
Concentration is low, with only one player controlling over 5.0% of the market share. Many toy, doll and game manufacturers have left the industry in recent years because of ...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Product quality is highly regulated. The Consumer Product Safety Improvement Act oversees manufacturing to ensure children are free from lead, phthalates and other harmful ma...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Purchase costs have risen alongside climbing commodity costs. Heavy volatility over the past five years has boosted the price of plastic, wood, rubber and other inputs. Manuf...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Toy, Doll & Game Manufacturing in the US industry in United States is $2.0bn in 2024.
There are 2,230 businesses in the Toy, Doll & Game Manufacturing in the US industry in United States, which has declined at a CAGR of 2.5 % between 2019 and 2024.
The market size of the Toy, Doll & Game Manufacturing in the US industry in United States has been growing at a CAGR of 2.2 % between 2019 and 2024.
Over the next five years, the Toy, Doll & Game Manufacturing in the US industry in United States is expected to grow.
The biggest company operating in the Toy, Doll & Game Manufacturing market in United States is Cartamundi
Manufacturing action figures and Manufacturing dolls, doll parts and doll clothing are part of the Toy, Doll & Game Manufacturing in the US industry.
The company holding the most market share in United States is Cartamundi.
The level of competition is very high and steady in the Toy, Doll & Game Manufacturing in the US industry in United States.