Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 2.4 % over the past five years, to reach an estimated $105.2bn in 2024.
Trends and Insights
Print's hold on the magazine business has given way to other media types
- Print magazine and periodical subscriptions and sales have fallen behind digital media platforms. Magazines still sell in grocery stores and pharmacies, but online sales now account for almost half the total publishing revenue globally. Across the globe, social media, blogs, television and streamed video content have battled with magazines and periodicals for audiences.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to decline over the next five years.
Trends and Insights
Digital will surpass print's share of the total global magazine publishing revenue
- The whole economy has shifted online, forcing print to follow in the footsteps of news media and record companies. Revenue will continue to struggle despite the more realized transition to digital content.
Biggest companies in the Global Magazine Publishing
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Hearst Communications Inc. | 2,327.7 | N/A | N/A | |
Advance Publications Inc. | 1,795.7 | N/A | N/A | |
Immediate Media Co. Ltd. | 266.0 | N/A | N/A |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Consumer print sales, Consumer digital sales and Print ad sales. Consumer print sales is the largest segment of the Global Magazine Publishing.
Trends and Insights
Consumer magazine sales generate the majority of revenue
- In the Global Magazine Publishing industry, consumer magazine sales, include print and digital subscriptions and sales from newsstands (i.e. newsstand sales of general interest periodicals). Consumer magazines are made for the general public and have a broad audience and viewpoint. This segment has fallen as a share of revenue as magazines contend with greater competition for consumer attention from substitute products like social media.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The Global Magazine Publishing industry comprises enterprises that publish magazines or periodicals. These businesses carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing and editing articles as well as selling and preparing advertisements. These enterprises may publish magazines and other periodicals in print or electronic form.
What's included in this industry?
Periodical publishingMagazine publishingJournal publishingTV guide publishingCompanies
Hearst Communications Inc.Advance Publications Inc.Immediate Media Co. Ltd.Purchase this report to view all 3 major companies in this industry.
Related Terms
CIRCULATIONCONSUMER MAGAZINEREADERSHIPE-ZINEE-READERPerformance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Print is losing its grip on the magazine industry. With the surge of digital media, publishers are ditching costly print operations for more versatile and far-reaching online...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Consumer magazine sales still lead the industry but face stiff competition from digital media. As people's attention shifts to social media and online content, print subscrip...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
America's magazine industry thrives on diversity and advertising. The country's varied interests and robust advertising market make magazine publishing highly profitable.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Business Locations Charts
- Share of global output by region in 2024
- Share of population compared to output in each region in 2024
- Data tables
- Share of global output by region in 2024
- Detailed analysis
- Geographic spread of the industry across Global, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Consolidation is a common survival tactic in the publishing world. Large publishers are merging and acquiring smaller ones to expand readership and cut costs, creating powerf...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major companies in the industry. There are many big publishers worldwide, but not many large enough to constitute a major company.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Hearst Communications Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Advance Publications Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Immediate Media Co. Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Hearst Communications Inc., and factors influencing its performance in the industry
- Description and key data for Advance Publications Inc., and factors influencing its performance in the industry
- Description and key data for Immediate Media Co. Ltd., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Public grants and tax incentives keep publishers afloat. Governments worldwide offer direct financial support and tax breaks, allowing publishers to invest more in content an...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Wages in the publishing industry are on the decline. Publishers are cutting costs by outsourcing work to cheaper economies and relying more on freelancers, although quality c...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Global Magazine Publishing industry in Global in 2024?
The market size of the Global Magazine Publishing industry in Global is $105.2bn in 2024.
How many businesses are there in the Global Magazine Publishing industry in 2024?
There are 21,691 businesses in the Global Magazine Publishing industry in Global, which has declined at a CAGR of 3.0 % between 2019 and 2024.
Has the Global Magazine Publishing industry in Global grown or declined over the past 5 years?
The market size of the Global Magazine Publishing industry in Global has been declining at a CAGR of 2.4 % between 2019 and 2024.
What is the forecast growth of the Global Magazine Publishing industry in Global over the next 5 years?
Over the next five years, the Global Magazine Publishing industry in Global is expected to decline.
What are the biggest companies in the Global Magazine Publishing market in Global?
The biggest companies operating in the Global Magazine Publishing market in Global are Hearst Communications Inc., Advance Publications Inc. and Immediate Media Co. Ltd.
What does the Global Magazine Publishing in Global include?
Periodical publishing and Magazine publishing are part of the Global Magazine Publishing industry.
Which companies have the highest market share in the Global Magazine Publishing in Global?
The company holding the most market share in Global is Hearst Communications Inc..
How competitive is the Global Magazine Publishing industry in Global?
The level of competition is high and increasing in the Global Magazine Publishing industry in Global.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Global Newspaper Publishing
- Global Book Publishing
Complementors
- Global Commercial Printing
- Global Reproduction of Recorded Media
International industries
- Magazine & Periodical Publishing in the US
- Magazine & Periodical Publishing in Canada
- Magazine Publishers in the UK
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources globally include:
- United Nations Comtrade
- Organization for Economic Cooperation & Development
- World Bank
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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