Industry Statistics and Rankings
How does this industry perform in Iceland compared to Europe?
Country Benchmarking
Industry Data Iceland
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#35 In EuropeBusiness
#33 In EuropeEmployees
#35 In EuropeWages
#35 In EuropeThe Advertising Agencies in Iceland ranks 35 in Europe with regards to its 2024 revenue (€98.0m). Revenue received by operators in Iceland has been moderate in volatility over the past five-year period, with the average annual change in revenue (7.3 %) most comparable to...
Enterprises
Number of businesses in 2024
Revenue per Enterprise
Value (€ Million) in 2024
Top Questions Answered in this Report
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What is the market size of the Advertising Agencies industry in Iceland in 2024?
The market size of the Advertising Agencies industry in Iceland is €98.0m in 2024.
How many businesses are there in the Advertising Agencies in Iceland industry in 2024?
There are 466 businesses in the Advertising Agencies industry in Iceland, which has grown at a CAGR of 2.2 % between 2019 and 2024.
Has the Advertising Agencies industry in Iceland grown or declined over the past 5 years?
The market size of the Advertising Agencies industry in Iceland has been declining at a CAGR of 7.3 % between 2019 and 2024.
What is the forecast growth of the Advertising Agencies industry in Iceland over the next 5 years?
Over the next five years, the Advertising Agencies industry in Iceland is expected to grow.
What are the biggest companies in the Advertising Agencies market in Iceland?
The biggest companies operating in the Advertising Agencies market in Iceland are WPP plc, Publicis Groupe SA and MFE-MediaForEurope NV
What does the Advertising Agencies in Iceland include?
Online Advertising and TV Advertising are part of the Advertising Agencies industry.
Which companies have the highest market share in the Advertising Agencies in Iceland?
The company holding the most market share in Iceland is WPP plc.
How competitive is the Advertising Agencies industry in Iceland?
The level of competition is moderate and steady in the Advertising Agencies industry in Iceland.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Management Consultants in Iceland
Complementors
- Printing Services in Iceland
- Market Research & Public Opinion Polling in Iceland
Table of Contents
About this industry
Industry definition
This industry includes companies that provide various advertising services, including promoting products, creating and releasing advertising campaigns and direct-mail advertising. Companies can provide advice, creative services and the production of advertising material.
What's included in this industry?
Online AdvertisingTV AdvertisingPrint Media AdvertisingOut-of-Home AdvertisingRadio AdvertisingIndustry Code
731 - Advertising in Iceland
Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Current Performance
Charts
- Revenue in the Advertising Agencies in Iceland
- Employees in the Advertising Agencies in Iceland
- Business in the Advertising Agencies in Iceland
- Profit in the Advertising Agencies in Iceland
Current Performance
Analysis
How does this country's performance compare to Europe?
Life Cycle
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
International Trade
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
ANALYSIS
What is the competitive landscape in Europe?
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Agencies must adhere to the General Dat Protection Regulation. The GDPR, which came into effect across Europe in May 2018, governs how companies within the EU deal with clients' data.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Advertising Agencies in Iceland industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
AI advertising technology looks set to cut employment levels. AI's performance optimisation and data management abilities will allow agencies to streamline operations and better understand the performance of their campaigns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Advertising Agencies in Iceland industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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