Tobacconists in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: May 2024
WZ G47.26DERevenue
€4.5bn
Past 5-Year Growth
Profit
€XX.Xm
Employees
32,001
Businesses
5,266
Wages
€XXX.Xm
Tobacconists in Germany industry analysis
Industry sales developed positively overall between 2019 and 2024, growing by an average of 1.4% per year. However, demand for and sales of cigarettes, fine-cut tobacco, cigars and cigarillos have fallen in the last two years. Inflation has unsettled tobacco consumers, who have therefore turned to cheaper bulk packs or cheaper brands. The prices of tobacco products have also risen sharply. The price increases were caused both by high inflation and the higher costs of manufacturing tobacco products as well as by increases in tobacco tax. As part of the Tobacco Tax Modernisation Act, it was decided to gradually increase tobacco tax between 2022 and 2026. In the cigars segment, this is likely to lead to a further decline in the low-price segment, while the classic cigars and cigarillos segment will remain relatively stable or decline slightly. Since 2022, the retail sector has also been faced with inflation-related additional costs, above all higher energy costs, which have had a negative impact on earnings. The increase in the minimum wage was an additional cost driver.
Trends and Insights
- The sale of less harmful heat-not-burn products as a substitute for conventional tobacco products offers new sales potential for the retail trade. These products offer consumers risk-minimised alternatives to conventional tobacco products.
- The sale of sideline products is likely to become increasingly important for the industry over the next few years. The reason for this is the falling smoking rate and the associated decline in sales of traditional tobacco products.
- The proportion of establishments in relation to the number of inhabitants is relatively low in the Süd region. As the Süd region is particularly affluent and this correlates with a decreasing smoking rate, there are fewer smokers in this region.
- Price competition in tobacco retail can only be fought over accessories. The more established a product is on the market, the more intense the price competition will be.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 1.4 % over the past five years, to reach an estimated €4.5bn in 2024.
Trends and Insights
The payment of tobacco tax by manufacturers influences the retailer's profit margin
- As part of the Tobacco Tax Modernisation Act, tobacco tax on tobacco products and tobacco product substitutes will be increased again between 2022 and 2026.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Generating additional income through the sale of shishas and e-cigarettes is becoming increasingly relevant
- In large cities in particular, there are more and more tobacco shops that specialise in selling shishas and e-cigarettes.
Biggest companies in the Tobacconists in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Wolsdorff Tobacco GmbH | 143.7 | |
M. Niemeyer GmbH & Co. KG | 78.1 | |
H. Lomberg GmbH & Co. KG | 65.5 |
To view the market share and analysis for all 3 top companies in this industry, view purchase options.
Products & Services Segmentation
Tobacconists in Germany
Products & Services
Industry revenue is measured across several distinct product and services lines, including Cigarettes, Sideline products and Accessories for smoking. Cigarettes is the largest segment of the Tobacconists in Germany.
Trends and Insights
The cigarette segment is likely to lose further sales share as a result of the tobacco tax increase
- Cigarettes are a dry product of the tobacco plant rolled, stuffed or folded in paper. Due to the high demand, cigarette sales are subject to many political measures aimed at restricting tobacco consumption.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Supermarkets in Germany
- Department Stores in Germany
- Petrol Stations in Germany
- E-Commerce & Online Auctions in Germany
Complementors
- Newsagents & Stationary Stores in Germany
- E-cigarette Retailing in Germany
International industries
- Small Specialty Retail Stores in the US
- Small Specialty Retail Stores in Canada
- Tobacco and Other Store-Based Retailing in Australia
- Tobacconists in the UK
Table of Contents
About this industry
Industry definition
The industry sells tobacco products such as cigarettes and cigars to end consumers. In addition, the accessories required for the consumption of tobacco products are distributed by industry players. These include shishas and pipes, for example.
What's included in this industry?
CigarettesSideline productsAccessories for smokingTobacco products (except cigarettes)Companies
Wolsdorff Tobacco GmbHM. Niemeyer GmbH & Co. KGH. Lomberg GmbH & Co. KGPurchase this report to view all 3 major companies in this industry.
Related Terms
ELECTRIC CIGARETTE (E-CIGARETTE)SHISHAPOINT-OF-SERVICE (POS) SYSTEMFINE-CUT TOBACCO, TWIST TOBACCOZIGARILLOIndustry Code
WZ 47.26 - Tobacconists in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
The sale of less harmful heat-not-burn products as a substitute for conventional tobacco products offers new sales potential for the retail trade. These products offer consum...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The sale of sideline products is likely to become increasingly important for the industry over the next few years. The reason for this is the falling smoking rate and the ass...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The proportion of establishments in relation to the number of inhabitants is relatively low in the Süd region. As the Süd region is particularly affluent and this correlates ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price competition in tobacco retail can only be fought over accessories. The more established a product is on the market, the more intense the price competition will be.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major players in this industry. One indication of the low market concentration is the large number of industry players, none of which have a sufficiently large m...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Wolsdorff Tobacco GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of M. Niemeyer GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of H. Lomberg GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Wolsdorff Tobacco GmbH, and factors influencing its performance in the industry
- Description and key data for M. Niemeyer GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for H. Lomberg GmbH & Co. KG, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
At the moment, more and more people are moving from rural areas to urban centres, where a higher proportion of the population smokes, and new arrivals are sometimes socialised...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The industry's profit margin is likely to increase further in the coming years. One reason for this will be companies that focus on the growing niche markets in the tobacco s...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Tobacconists industry in Germany in 2024?
The market size of the Tobacconists industry in Germany is €4.5bn in 2024.
How many businesses are there in the Tobacconists in Germany industry in 2024?
There are 5,266 businesses in the Tobacconists industry in Germany, which has grown at a CAGR of 1.4 % between 2019 and 2024.
Has the Tobacconists industry in Germany grown or declined over the past 5 years?
The market size of the Tobacconists industry in Germany has been growing at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the Tobacconists industry in Germany over the next 5 years?
Over the next five years, the Tobacconists industry in Germany is expected to grow.
What are the biggest companies in the Tobacconists market in Germany?
The biggest companies operating in the Tobacconists market in Germany are Wolsdorff Tobacco GmbH, M. Niemeyer GmbH & Co. KG and H. Lomberg GmbH & Co. KG
What does the Tobacconists in Germany include?
Cigarettes and Sideline products are part of the Tobacconists industry.
Which companies have the highest market share in the Tobacconists in Germany?
The company holding the most market share in Germany is Wolsdorff Tobacco GmbH.
How competitive is the Tobacconists industry in Germany?
The level of competition is moderate and increasing in the Tobacconists industry in Germany.
