Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 2.3 % over the past five years, to reach an estimated €3.7bn in 2024.
Trends and Insights
The industry is experiencing intense price competition from online mail order companies
- In recent years, online mail order companies have become a significant threat to brick-and-mortar pet shops.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Lucrative additional services are gaining in importance again
- Due to the triumph of franchise companies, many formerly independent pet shops that have merged into franchise systems have had to discontinue certain services such as cleaning or setting up (aquascaping) aquariums for private and corporate customers, although this additional income was very profitable. In many cases, such services contradict the franchise concept, but franchise companies are now increasingly giving franchisees with regional market knowledge a free hand again.
Biggest companies in the Pet Shops in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Fressnapf Holding SE | 1,876.9 | |
Das Futterhaus-Franchise GmbH & Co. KG | 492.1 | |
Kölle-Zoo Holding GmbH | 133.1 |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Feed for pets, Consumer goods for animals and services and Live pets. Feed for pets is the largest segment of the Pet Shops in Germany.
Trends and Insights
The majority of the industry's turnover is generated by pet food
- Within this product segment, wet food for cats is the top-selling product, followed by wet and dry food for dogs. Dog food alone accounted for almost 1.7 billion euros in retail sales, with snacks accounting for 672 million euros, moist food for 525 million euros and dry food for 480 million euros. In the case of cat food, wet food accounted for the largest share of sales of 1.8 billion euros at 1.2 billion euros.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The industry includes the trade in live pets and the food and supplies needed to keep them. Although it is not illegal, the majority of industry players have agreed to refrain from selling dogs and cats.
What's included in this industry?
Feed for petsConsumer goods for animals and servicesLive petsCompanies
Fressnapf Holding SEDas Futterhaus-Franchise GmbH & Co. KGKölle-Zoo Holding GmbHPurchase this report to view all 5 major companies in this industry.
Related Terms
ANIMAL PENSIONAMPHIBIAGERMAN OFFSPRINGAQUASCAPINGRADIO FREQUENCY IDENTIFICATION (RFID)Industry Code
WZ 47.76.2 - Pet Shops in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
In view of the growing threat from online-only mail order companies, more and more brick-and-mortar pet shops are also opening online shops. The proportion of sales that indu...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Pet food accounts for the largest share of industry sales. Within this product segment, wet food for cats is the top-selling product, followed by wet and dry food for dogs.
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The central region accounts for the largest share of branch operations. Fressnapf has built up a particularly large number of branches in its home state of North Rhine-Westph...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The industry is dominated by the two large companies Fressnapf and Das Futterhaus. The largest industry players are either franchise systems or associated with a franchise sy...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Füfressnapf's own online shop is becoming increasingly important. Sales via the online shop have increased by an average of more than 25% per year in the last five years, rea...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Fressnapf Holding SE's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Das Futterhaus-Franchise GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Kölle-Zoo Holding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Fressnapf Holding SE, and factors influencing its performance in the industry
- Description and key data for Das Futterhaus-Franchise GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Kölle-Zoo Holding GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Due to the increasing regulations regarding the sale of animals, many pet shops have withdrawn from this sector. The Animal Protection Act regulates the species-appropriate k...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
The cost of materials is the largest cost item in the industry. Franchise systems, which are becoming increasingly important in the industry, can sometimes achieve very high ...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Pet Shops industry in Germany in 2024?
The market size of the Pet Shops industry in Germany is €3.7bn in 2024.
How many businesses are there in the Pet Shops in Germany industry in 2024?
There are 2,864 businesses in the Pet Shops industry in Germany, which has declined at a CAGR of 2.8 % between 2019 and 2024.
Has the Pet Shops industry in Germany grown or declined over the past 5 years?
The market size of the Pet Shops industry in Germany has been growing at a CAGR of 2.3 % between 2019 and 2024.
What is the forecast growth of the Pet Shops industry in Germany over the next 5 years?
Over the next five years, the Pet Shops industry in Germany is expected to grow.
What are the biggest companies in the Pet Shops market in Germany?
The biggest companies operating in the Pet Shops market in Germany are Fressnapf Holding SE, Das Futterhaus-Franchise GmbH & Co. KG and Kölle-Zoo Holding GmbH
What does the Pet Shops in Germany include?
Feed for pets and Consumer goods for animals and services are part of the Pet Shops industry.
Which companies have the highest market share in the Pet Shops in Germany?
The company holding the most market share in Germany is Fressnapf Holding SE.
How competitive is the Pet Shops industry in Germany?
The level of competition is high and increasing in the Pet Shops industry in Germany.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Supermarkets in Germany
- Cosmetics & Toiletries Retailers in Germany
- Garden Centres in Germany
- E-Commerce & Online Auctions in Germany
Complementors
- There are no industries to display.
International industries
- Pet Stores in the US
- Pet Stores in Canada
- Garden Centres & Pet Shops in the UK
View all industries in Germany
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
