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Personal & Household Goods Rental & Leasing in Germany - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

DE-N772 March 2024 Factsheet

Revenue

€6.1bn

2019-2024 0.6 %
2024-2029 X.X %

Employees

35,074

2019-2024 2.4 %
2024-2029 X.X %

Businesses

3,969

2019-2024 2.3 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Personal & Household Goods Rental & Leasing in Germany market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Germany compared to Europe?

Country Benchmarking

Industry Data Germany

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#2 In Europe
Business
#6 In Europe
Employees
#2 In Europe
Wages
#2 In Europe

View industry report for Europe

Personal and household goods rental and leasing revenue is forecast to contract at a compound annual rate of 3.7% over the five years through 2024 to €23.9 billion, including an estimated drop of 0.3% in 2024. As technology and appliances become more affordable, consumers and businesses increasingly prefer owning rather than renting. The trend against rentals is robust in countries like Poland and Italy, which have the lowest EU prices on home appliances and electronics. However, the rental market remains viable for short-term needs such as those of international students, accounting for a significant portion of rentals in countries like Germany, France and the Netherlands.

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Enterprises
Number of businesses in 2024

Biggest companies in the Personal & Household Goods Rental & Leasing in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Inter Ikea Systems BV
30,051.1
2,288.7
7.6
Boels Rental
1,623.4
247.1
15.2
CWS-boco International GmbH
1,434.5
232.8
16.2

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Top Questions Answered in this Report

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What is the market size of the Personal & Household Goods Rental & Leasing industry in Germany in 2024?

The market size of the Personal & Household Goods Rental & Leasing industry in Germany is €6.1bn in 2024.

How many businesses are there in the Personal & Household Goods Rental & Leasing in Germany industry in 2024?

There are 3,969 businesses in the Personal & Household Goods Rental & Leasing industry in Germany, which has declined at a CAGR of 2.3 % between 2019 and 2024.

Has the Personal & Household Goods Rental & Leasing industry in Germany grown or declined over the past 5 years?

The market size of the Personal & Household Goods Rental & Leasing industry in Germany has been declining at a CAGR of 0.6 % between 2019 and 2024.

What is the forecast growth of the Personal & Household Goods Rental & Leasing industry in Germany over the next 5 years?

Over the next five years, the Personal & Household Goods Rental & Leasing industry in Germany is expected to grow.

What are the biggest companies in the Personal & Household Goods Rental & Leasing market in Germany?

The biggest companies operating in the Personal & Household Goods Rental & Leasing market in Germany are Inter Ikea Systems BV, Boels Rental and CWS-boco International GmbH

What does the Personal & Household Goods Rental & Leasing in Germany include?

Household appliances and goods and Video and game rentals are part of the Personal & Household Goods Rental & Leasing industry.

Which companies have the highest market share in the Personal & Household Goods Rental & Leasing in Germany?

The company holding the most market share in Germany is Inter Ikea Systems BV.

How competitive is the Personal & Household Goods Rental & Leasing industry in Germany?

The level of competition is moderate and increasing in the Personal & Household Goods Rental & Leasing industry in Germany.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in the industry specialise in renting and leasing personal and household goods (e.g. DVDs, leisure products, sports equipment, furniture, electrical goods and home appliances).

Related Terms

COMPUTERISED INVENTORY TRACKING RENT-TO-PURCHASE SUBSCRIPTION VIDEO ON DEMAND (SVOD)

What's included in this industry?

Household appliances and goodsVideo and game rentalsElectronic equipment

Companies

Inter Ikea Systems BVBoels RentalCWS-boco International GmbH

Industry Code

ISIC 2006

772 - Renting and leasing of personal and household goods in Germany

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Personal & Household Goods Rental & Leasing in Germany industry?


Outlook

Analysis

What's driving the Personal & Household Goods Rental & Leasing in Germany industry outlook?


Volatility

Analysis

What influences volatility in the Personal & Household Goods Rental & Leasing in Germany industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Personal & Household Goods Rental & Leasing in Germany industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

The household appliance and electronic equipment rental markets are suffering. Falling prices and increased competition have led to a decline in demand for rentals, as households and businesses can more easily purchase these items outright.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Personal & Household Goods Rental & Leasing in Germany industry's products and services performing?

Analysis

What are innovations in the Personal & Household Goods Rental & Leasing in Germany industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Personal & Household Goods Rental & Leasing in Germany industry?


International Trade

Highlights

  • Total Imports into Germany
  • Total Exports into Germany
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Many small-scale rental companies populate the industry. Each focuses on specific regional or niche product markets. With a broad array of product offerings and significant overall size, no single firm dominates the marketplace.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Personal & Household Goods Rental & Leasing in Germany located?

Companies

Data Tables

Top 4 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

The industry must adhere to safety and health management regulations. These hold employers responsible and define workers' rights and duties. These rules require continuous improvement of company processes through regular risk assessments.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Personal & Household Goods Rental & Leasing in Germany industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Profitability in the appliance market shrinks because of cheaper imports and lower electronics prices. Rental companies can offset losses by repeatedly leasing appliances across their life cycle.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Personal & Household Goods Rental & Leasing in Germany industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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