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Painting & Glazing in Germany - Market Research Report (2014-2029)

Nina Koefler Nina Koefler Frankfurt, Germany Last Updated: July 2024 WZ F43.34DE

Revenue

€20.7bn

2024

€20.7bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

225k

Businesses

34,849

Wages

€X.Xbn

Painting & Glazing in Germany industry analysis

The largely positive economic situation up until the outbreak of the coronavirus pandemic in 2020 meant that many companies in Germany were able to expand and not only requested simple painting and glazing work, but also placed specialised orders for industrial applications with industry players. However, falling consumer spending on home maintenance and the low demand for painting and glazing work during the pandemic led to a decline in sales in 2021. Residential construction and the refurbishment business remained the main sales drivers during this period. Due to demographic changes, the need for housing increased, particularly in urban centres, which meant that a lot of new housing had to be created, significantly increasing demand for the industry's services. High construction material costs and the increase in the European base rate in summer 2022 led to a slowdown in construction activity in Germany from 2023. In the period from 2019 to 2024, industry turnover grew by an average of 1.3% per year. Painters and glaziers in Germany are expected to generate a total turnover of 20.7 billion euros in 2024, which corresponds to further growth of 1.6% compared to the previous year.Private households represent an important market for many painters and glaziers. The rise in disposable household income is therefore having a positive impact on growth in the industry, as increasing wealth means that people are more likely to commission painters to paint their walls instead of doing it themselves, for example. The brightening consumer climate and the growing number of homes are also having a positive effect on the sector. However, the current decline in the number of companies is hampering growth in the sector.Over the next five years, IBISWorld expects average annual growth of 1.6% and industry turnover of 22.4 billion euros in 2029. The brightening consumer climate should benefit the industry. In the wake of the European Central Bank's key interest rate cut in June 2024, the recent decline in construction activity should also recover in the coming years and lead to stronger growth in the painting and glazing trade. The shortage of skilled labour in the trade, on the other hand, is likely to worsen and make business succession more difficult.

Trends and Insights

  • The situation for painters and glaziers is heavily dependent on the construction industry. The sector benefited from high demand during the construction boom of recent years. The current slowdown in the construction industry is likely to have a negative impact on the sector.
  • The painting and glazing sector generates the largest share of its turnover with simple painting work. No special expertise is required for this, which increases competition and price pressure.
  • The centre region is home to the largest proportion of companies in the sector. Many people who potentially require industry services live there, and there are many glazed high-rise buildings, which benefits glaziers.
  • Instead of hiring painters and glaziers, consumers can also do simpler jobs themselves. The net household income determines whether painters are hired. Private individuals rarely carry out glazing work themselves as it requires specialised equipment.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.3 % over the past five years, to reach an estimated €20.7bn in 2024.

Trends and Insights

Painting and glazing are linked to the construction sector

  • The sector consists of painting and glazing companies, with the former group accounting for around 87% of turnover. Painting and glazing belongs to the finishing trade and is therefore part of the construction sector.
  • Additional trends and insights available with purchase
Painting & Glazing in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Energy-efficient refurbishment offers growth potential

  • Despite the decline in demand for new buildings, painters and glaziers should continue to benefit from positive demand stimuli such as government subsidies for energy-efficient renovations.

Biggest companies in the Painting & Glazing in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Unternehmensgruppe Heinrich Schmid
567.2
HPM Die Handwerksgruppe GmbH
469.0
Massenberg GmbH
13.9

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Painting & Glazing in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Simple painting work, More complex painting work and First glazing. Simple painting work is the largest segment of the Painting & Glazing in Germany.

Trends and Insights

The main activity of the industry is simple painting work

  • Simple painting work mainly includes the painting of interior and exterior walls in residential and commercial buildings or other structures such as walls.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Painters apply paints, varnishes and other coatings to buildings or other objects such as tiles or bathtubs. Painting work on motor vehicles is not part of the sector's activities. The glazing sector is mainly made up of companies that glaze buildings. They also install mirrors. However, the definition of the industry does not include the glazing of cars or the installation of windows.

What's included in this industry?

Simple painting workMore complex painting workFirst glazingGlass repairs and renovations

Companies

Unternehmensgruppe Heinrich SchmidHPM Die Handwerksgruppe GmbHMassenberg GmbH

Purchase this report to view all 3 major companies in this industry.

Related Terms

SMART REPAIRCORROSION PROTECTIONDO-IT-YOURSELF MARKET

Industry Code

WZ 2008

WZ 43.34 - Painting & Glazing in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The situation for painters and glaziers is heavily dependent on the construction industry. The sector benefited from high demand during the construction boom of recent years....

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The painting and glazing sector generates the largest share of its turnover with simple painting work. No special expertise is required for this, which increases competition ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The centre region is home to the largest proportion of companies in the sector. Many people who potentially require industry services live there, and there are many glazed hi...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Instead of hiring painters and glaziers, consumers can also do simpler jobs themselves. The net household income determines whether painters are hired. Private individuals ra...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the painting and glazing industry. Most industry players are small and only operate in their local area.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Unternehmensgruppe Heinrich Schmid's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of HPM Die Handwerksgruppe GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Massenberg GmbH's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Unternehmensgruppe Heinrich Schmid, and factors influencing its performance in the industry
  • Description and key data for HPM Die Handwerksgruppe GmbH, and factors influencing its performance in the industry
  • Description and key data for Massenberg GmbH, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The number of flats in Germany provides an indication of the demand for painting and glazing work. If the number of flats increases, there are potentially more orders for ind...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The slowdown in the construction industry has recently weighed on profit margins. However, the profit margins of the individual industry players differ significantly.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Painting & Glazing industry in Germany in 2024?

The market size of the Painting & Glazing industry in Germany is €20.7bn in 2024.

How many businesses are there in the Painting & Glazing in Germany industry in 2024?

There are 34,849 businesses in the Painting & Glazing industry in Germany, which has declined at a CAGR of 0.3 % between 2019 and 2024.

Has the Painting & Glazing industry in Germany grown or declined over the past 5 years?

The market size of the Painting & Glazing industry in Germany has been growing at a CAGR of 1.3 % between 2019 and 2024.

What is the forecast growth of the Painting & Glazing industry in Germany over the next 5 years?

Over the next five years, the Painting & Glazing industry in Germany is expected to grow.

What are the biggest companies in the Painting & Glazing market in Germany?

The biggest companies operating in the Painting & Glazing market in Germany are Unternehmensgruppe Heinrich Schmid, HPM Die Handwerksgruppe GmbH and Massenberg GmbH

What does the Painting & Glazing in Germany include?

Simple painting work and More complex painting work are part of the Painting & Glazing industry.

Which companies have the highest market share in the Painting & Glazing in Germany?

The company holding the most market share in Germany is Unternehmensgruppe Heinrich Schmid.

How competitive is the Painting & Glazing industry in Germany?

The level of competition is high and steady in the Painting & Glazing industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Plastering in Germany
  • Joinery Installation in Germany
  • Floor & Wall Covering in Germany
  • Roofing Activities in Germany

International industries

  • Glass & Glazing Contractors in the US
  • Glazing Services in Australia
  • Painting in the UK
  • Glazing in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.