Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of -5.5% over the past five years, to reach an estimated €863,5Mio. in 2024.
Trends and Insights
- Die Hörfunkanbieter dürften ihr Internetangebot künftig weiter ausbauen. Dadurch sollen insbesondere junge Hörer gewonnen werden, die noch nicht über die nötigen finanziellen Mittel verfügen, um für kostenpflichtige Streamingdienste zu zahlen.
- Additional trends and insights available with purchase
Biggest companies in the Hörfunkveranstalter
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
RTL Radio Deutschland GmbH | ||||
Radio Regenbogen Hörfunk in Baden GmbH & Co. KG | ||||
Westdeutscher Rundfunk Köln |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Rock- und Popmusik, Wortsendungen Information und Service and Klassische Musik. Rock- und Popmusik is the largest segment of the Hörfunkveranstalter.
Trends and Insights
<LI>Die Übertragung von Rock- und Popmusik umfasst die Ausstrahlung von Musikstücken dieser Genres durch Radiosender und kann entweder live oder über Audioaufnahmen erfolgen.</LI><LI>Durch die Sendung von Musik, die möglichst viele Hörer anspricht, können hohe Einschaltquoten generiert werden, mithilfe derer der Preis für verkaufte Werbezeiten erhöht werden kann.</LI><LI>Insbesondere jüngere Hörer sind als Zielgruppe für werbefinanzierte Radiosender relevant, die dementsprechend Rock- und Popmusik schalten, um diese Zielgruppe anzusprechen.
- Doch auch öffentlich-rechtliche Hörfunkveranstalter spielen Rock- und Popmusik, um Unterhaltung zu bieten.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Hörfunkveranstalter in Deutschland hatten in den vergangenen Jahren mit Umsatzrückgängen zu kämpfen. Aufgrund der externen Konkurrenz bricht den Branchenakteuren die Hörerschaft weg. Der Umsatzrückgang belief sich in den vergangenen fünf Jahren auf durchschnittlich 5,5 % pro Jahr. Das wirtschaftliche Umfeld hat bei vielen Unternehmen für große Unsicherheiten gesorgt. Daraufhin kürzten sie ihre Werbebudgets, weshalb sich die Werbeumsätze der privaten Medien rückläufig entwickelt haben, allerdings sind die Werbeumsätze im Radio weiter gestiegen. Ein Großteil der Werbeumsätze wird über UKW erwirtschaftet, der Hörfunk auf Band 2 der Ultrakurzwelle ist der am häufigsten genutzte Übertragungsweg des Radios. Zugleich hat die Nutzung von Online-Audioangeboten im vergangenen Jahr einen neuen Höchstwert erreicht. Den größten Zuwachs verzeichneten Internetradios, die insbesondere in der Altersgruppe der über 50-Jährigen zunehmend gehört werden. Allerdings bleibt das Musikstreaming in der Gesamtbevölkerung das meistgenutzte Online-Audioformat.
What's included in this industry?
Rock- und PopmusikWortsendungen Information und ServiceKlassische MusikWortsendungen Kultur und BildungWortsendungen UnterhaltungRock- und PopmusikWortsendungen Information und ServiceKlassische MusikWortsendungen Kultur und BildungWortsendungen UnterhaltungSonstige MusikCompanies
RTL Radio Deutschland GmbHRadio Regenbogen Hörfunk in Baden GmbH & Co. KGWestdeutscher Rundfunk KölnPurchase this report to view all 5 major companies in this industry.
Related Terms
ULTRAKURZWELLEN (UKW)DIGITAL AUDIO BROADCASTING (DAB+)5GIndustry Code
WZ J60.10DE - Hörfunkveranstalter
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Erwerbstätige. Zwei Drittel der regelmäßigen Radiohörer sind erwerbstätig und hören Radio während der Arbeit oder auf dem Weg dorthin. Zudem gehören die Erwerbstätigen mehrhei...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Rock- und Popmusik eignet sich besonders gut, um möglichst viele Zuhörer anzuwerben</B>. <LI>Die Übertragung von Rock- und Popmusik umfasst die Ausstrahlung von Musikstücke...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Aufgrund der großen Fläche Bayerns sind besonders viele Betriebe in der Region Süd zu finden</B>. <LI>In der Region Süd sind in Bayern besonders viele Niederlassungen zu fi...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Erreichbarkeit für Verbraucher und Endnutzer. Die Branchenlandschaft der Hörfunkveranstalter ist geprägt durch viele lokale Radios, die häufig mittels Ultrakurzwellen ihre Inh...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
RTL Radio Deutschland hat eine neue App-Plattform entwickelt, mit der das Audioerlebnis verbessert werden soll RTL Radio Deutschland hat im Oktober 2022 die neue App-Plattfor...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of RTL Radio Deutschland GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Radio Regenbogen Hörfunk in Baden GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Westdeutscher Rundfunk Köln's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for RTL Radio Deutschland GmbH, and factors influencing its performance in the industry
- Description and key data for Radio Regenbogen Hörfunk in Baden GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Westdeutscher Rundfunk Köln, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Landesrundfunkgesetz</B>. <LI>Laut dem Landesrundfunkgesetz müssen Hörfunkanbieter zunächst regional begrenzt für eine Frequenzwelle durch die Landesrundfunkanstalten zugel...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Hörfunkveranstalter industry in Germany in 2024?
The market size of the Hörfunkveranstalter industry in Germany is €863,5Mio. in 2024.
How many businesses are there in the Hörfunkveranstalter industry in 2024?
There are 305 businesses in the Hörfunkveranstalter industry in Germany, which has declined at a CAGR of 0.8% between 2019 and 2024.
Has the Hörfunkveranstalter industry in Germany grown or declined over the past 5 years?
The market size of the Hörfunkveranstalter industry in Germany has been at a CAGR of -5.5% between 2019 and 2024.
What is the forecast growth of the Hörfunkveranstalter industry in Germany over the next 5 years?
The Hörfunkveranstalter in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Hörfunkveranstalter market in Germany?
The biggest companies operating in the Hörfunkveranstalter market in Germany are RTL Radio Deutschland GmbH, Radio Regenbogen Hörfunk in Baden GmbH & Co. KG and Westdeutscher Rundfunk Köln
What does the Hörfunkveranstalter in Germany include?
Rock- und Popmusik and Wortsendungen Information und Service are part of the Hörfunkveranstalter industry.
Which companies have the highest market share in the Hörfunkveranstalter in Germany?
The company holding the most market share in Germany is RTL Radio Deutschland GmbH.
How many people are/were employed in the Hörfunkveranstalter in Germany in 2024?
There are 10.052 employed in the Hörfunkveranstalter industry in Germany 2024.
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Methodology
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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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