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Großhandel mit Tabakwaren - Market Research Report (2014-2029)

Clara-Camille Schneider Clara-Camille Schneider Frankfurt, Germany Last Updated: May 2024 WZ G46.35DE

Revenue

€27,9Mrd.

2024

€27.9bn

Past 5-Year Growth

Profit

€X,XMrd.

Employees

8.456

Businesses

267

Wages

€XXX,XMio.

Großhandel mit Tabakwaren industry analysis

Die Umsätze der Branche des Großhandels mit Tabakwaren sind seit 2019 durchschnittlich um 0,3 % pro Jahr gesunken. Die Großhandelsbranche sah sich 2022 und 2023 inflationsbedingten Mehrkosten, insbesondere gestiegenen Energiekosten, gegenüber. Darüber hinaus wird im Rahmen des Tabaksteuermodernisierungsgesetzes die Tabaksteuer zwischen 2022 und 2026 schrittweise angehoben. Damit wird den Branchenunternehmen einmal mehr ihre Abhängigkeit von den Tabakproduzenten bewusst, die dazu tendieren, alle Preissteigerungen an den Handel und die Konsumenten weiterzugeben. Sie verfolgen dabei eine Hochpreisstrategie, um zumindest mit den verbliebenen Rauchern möglichst hohe Umsätze zu generieren. Infolge der Verteuerung ist der Absatz von Tabakprodukten an die Endverbraucher, die vor dem Hintergrund hoher Lebenshaltungskosten ihren Konsum einschränkten, gesunken. Zudem mussten die Branchenunternehmen bis 2024 ein sogenanntes Track-and-Trace-System umsetzen, wodurch jedes Tabakprodukt über den gesamten Lieferweg nachverfolgbar ist. Das Rückverfolgungssystem ist mit höheren Kosten und erheblicher Bürokratie verbunden. Der Branchenumsatz wird im aktuellen Jahr voraussichtlich bei 27,9 Milliarden Euro liegen und damit im Vergleich zum Vorjahr um 0,5 % sinken.

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    • Market estimates from 2014-2029
    • Critical performance data and rankings
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    Market size and recent performance (2014-2029)

    Industry revenue has declined at a CAGR of -0.3% over the past five years, to reach an estimated €27,9Mrd. in 2024.

    Trends and Insights

    • Die Bundesregierung hat beschlossen, die Tabakwerbung weitgehend zu verbieten. Die Werbeverbote fallen unter die Präventionsmaßahmen der Bundesregierung mit dem Ziel, weniger Menschen dazu zu verleiten, mit dem Rauchen zu beginnen.
    • Additional trends and insights available with purchase

    Biggest companies in the Großhandel mit Tabakwaren

    Company
    2024
    Market Share (%)
    2024
    Revenue ($m)
    2024
    Profit ($m)
    2024
    Profit Margin (%)
    2024
    Lekkerland SE
    DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation
    JuNiWo Holding GmbH & Co. KG

    To view the market share and analysis for all 5 top companies in this industry, view purchase options.

    Products & Services Segmentation

    Industry revenue is measured across several distinct product and services lines, including Zigaretten und Zubehör, Feinschnitt und Zubehör and Pfeifentabak und Zubehör. Zigaretten und Zubehör is the largest segment of the Großhandel mit Tabakwaren.

    Trends and Insights

    <LI>Zigaretten sind ein in Papier eingerolltes, gestopftes oder gefaltetes Trockenerzeugnis der Tabakpflanze.

    • Aufgrund der hohen Nachfrage unterliegt der Zigarettenverkauf vielen politischen Maßnahmen zur Einschränkung des Tabakkonsums.</LI><LI>Infolge von Tabaksteuererhöhungen und inflationsbedingten Preisanpassungen sinkt der Zigarettenabsatz kontinuierlich. Dieser Trend dürfte sich auch im aktuellen Jahr fortsetzen.</LI><LI>Der sinkende inländische Zigarettenkonsum ist nicht vollständig durch billigere Einkäufe im Ausland oder am Schwarzmarkt zu erklären.</LI><LI>Der Zigarettenpreis steigt weiter und die Zigarettenkonsumenten, deren preisliche Schmerzgrenze immer weiter ausgereizt ist, wechseln zu günstigeren Alternativen wie Feinschnitt- und Drehtabak. Ebenso sind neuartige Nikotinprodukte und Tabakerhitzer im Trend und zunehmend eine Konkurrenz für Zigaretten.</LI>
    • More insights available in the full report

    Table of Contents

    About this industry

    Industry definition

    Die Umsätze der Branche des Großhandels mit Tabakwaren sind seit 2019 durchschnittlich um 0,3 % pro Jahr gesunken. Die Großhandelsbranche sah sich 2022 und 2023 inflationsbedingten Mehrkosten, insbesondere gestiegenen Energiekosten, gegenüber. Darüber hinaus wird im Rahmen des Tabaksteuermodernisierungsgesetzes die Tabaksteuer zwischen 2022 und 2026 schrittweise angehoben. Damit wird den Branchenunternehmen einmal mehr ihre Abhängigkeit von den Tabakproduzenten bewusst, die dazu tendieren, alle Preissteigerungen an den Handel und die Konsumenten weiterzugeben. Sie verfolgen dabei eine Hochpreisstrategie, um zumindest mit den verbliebenen Rauchern möglichst hohe Umsätze zu generieren. Infolge der Verteuerung ist der Absatz von Tabakprodukten an die Endverbraucher, die vor dem Hintergrund hoher Lebenshaltungskosten ihren Konsum einschränkten, gesunken. Zudem mussten die Branchenunternehmen bis 2024 ein sogenanntes Track-and-Trace-System umsetzen, wodurch jedes Tabakprodukt über den gesamten Lieferweg nachverfolgbar ist. Das Rückverfolgungssystem ist mit höheren Kosten und erheblicher Bürokratie verbunden. Der Branchenumsatz wird im aktuellen Jahr voraussichtlich bei 27,9 Milliarden Euro liegen und damit im Vergleich zum Vorjahr um 0,5 % sinken.

    What's included in this industry?

    Zigaretten und ZubehörFeinschnitt und ZubehörPfeifentabak und ZubehörZigaretten und ZubehörFeinschnitt und ZubehörPfeifentabak und ZubehörSonstige Tabakprodukte und ZubehörE-Zigaretten und Zubehör

    Companies

    Lekkerland SEDTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG MarketingkooperationJuNiWo Holding GmbH & Co. KG

    Purchase this report to view all 5 major companies in this industry.

    Related Terms

    ELEKTRISCHE ZIGARETTE (E-ZIGARETTE)SHISHAZIGARILLOAEROSOLVAPORIZER

    Industry Code

    WZ

    WZ G46.35DE - Großhandel mit Tabakwaren

    Performance

    Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

    Analyst insights

    Monatliches Haushaltsnettoeinkommen. Aus dem monatlichen Haushaltsnettoeinkommen generiert sich im Wesentlichen das Budget der Verbraucher für Tabakwaren. Steigt das monatlich...

    In this chapter (4)

    • Current Performance
    • Outlook
    • Volatility
    • Life Cycle

    Key metrics

    • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
    • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
    • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
    • Total Profit, Profit Margin, Profit per Business

    Charts

    • Revenue, including historical (2014-2023) and forecast (2024-2029)
    • Employees, including historical (2014-2023) and forecast (2024-2029)
    • Businesses, including historical (2014-2023) and forecast (2024-2029)
    • Profit, including historical (2014-2024)
    • Industry Volatility vs. Revenue Growth
    • Industry Life Cycle

    Detailed analysis

    • Trends in supply, demand and current events that are driving current industry performance
    • Expected trends, economic factors and ongoing events that drive the industry's outlook
    • Key success factors for businesses to overcome volatility
    • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

    Products and Markets

    Learn about an industry's products and services, markets and trends in international trade.

    Analyst insight

    <B>Durch die stetigen Preiserhöhungen sinkt der mit Zigaretten generierte Umsatzanteil weiter</B>. <LI>Zigaretten sind ein in Papier eingerolltes, gestopftes oder gefaltetes T...

    In this chapter

    • Products & Services
    • Major Markets
    • International Trade

    Key metrics

    • Largest market segment and value in 2024
    • Product innovation level
    • Total imports, level and trend
    • Total exports, level and trend
    • Trade Balance

    Charts

    • Products & services segmentation in 2024
    • Major market segmentation in 2024
    • International trade, including imports by country and exports by country

    Detailed analysis

    • Trends impacting the recent performance of the industry's various segments
    • Innovations in the industry's product or service offering, specialization or delivery method
    • Key factors that successful businesses consider in their offerings
    • Buying segments and key trends influencing demand for industry products and services
    • Recent trends in import and export volumes, country of origin or destination, and expected future trends

    Geographic Breakdown

    Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

    Analyst insights

    <B>Die Branchenbetriebe profitieren von der hohen Bevölkerungsdichte in der Region Mitte</B>. <LI>Die Region Mitte erreicht im aktuellen Jahr den größten Anteil an Branchenbet...

    In this chapter (1)

    • Business Locations

    Charts

    • Share of revenue, establishment, wages and employment in each region
    • Share of population compared to establishments in each region in 2024

    Tables

    • Number and share of establishments in each region in 2024
    • Number and share of revenue each region accounts for in 2024
    • Number and share of wages each region accounts for in 2024
    • Number and share of employees in each region in 2024

    Detailed analysis

    • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
    • Key success factors for businesses to use location to their advantage

    Competitive Forces

    Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

    Analyst insights

    Umfangreiches Vertriebsnetz. Großhändler versuchen mit ihren Produkten einen breiten geografischen Raum abzudecken, um von regionalen Schwankungen nicht zu stark betroffen zu ...

    In this chapter (4)

    • Concentration
    • Barriers to Entry
    • Substitutes
    • Buyer & Supplier Analysis

    Key metrics

    • Industry concentration level
    • Industry competition level and trend
    • Barriers to entry level and trend
    • Substitutes level and trend
    • Buyer power level and trend
    • Supplier power level and trend

    Charts

    • Market share concentration among the top 4 suppliers from 2019-2024
    • Supply chain including upstream supplying industries and downstream buying industries, flow chart

    Detailed analysis

    • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
    • Key success factors for businesses to manage the competitive environment of the industry.
    • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
    • Key success factors for potential entrants to overcome barriers to entry.
    • Competitive threats from potential substitutes for the industry’s own products and services.
    • Key success factors for how successful businesses can compete with substitutes.
    • Advantages that buyers have to keep favorable purchasing conditions.
    • Advantages that suppliers have to maintain favorable selling conditions.
    • Key success factors for how businesses can navigate buyer and supplier power.

    Companies

    Learn about the performance of the top companies in the industry.

    Analyst insights

    Mit der Übernahme von Lekkerland will die Rewe-Group ihre Marktposition im Convenience-Bereich weiter ausbauen Durch das 2020 neu hinzugekommene Geschäftsfeld Convenience hat...

    In this chapter

    • Market Share Concentration
    • Companies
    • Company Spotlights

    Charts

    • Industry market share by company in 2020 through 2024
    • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
    • Overview of Lekkerland SE's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of JuNiWo Holding GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of revenue, market share and profit margin trend for 2 additional companies

    Detailed analysis

    • Description and key data for Lekkerland SE, and factors influencing its performance in the industry
    • Description and key data for DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation, and factors influencing its performance in the industry
    • Description and key data for JuNiWo Holding GmbH & Co. KG, and factors influencing its performance in the industry
    • Description, key data and performance trends for 2 additional companies

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    <B>Europäische Tabakproduktrichtlinie 2014/40/EU</B>. <LI>Im Mai 2014 ist die europäische Tabakproduktrichtlinie 2014/40/EU in Kraft getreten. Sie hat zum Ziel, die Vorschrift...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

      Detailed analysis

      • Demographic and macroeconomic factors influencing the industry
      • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
      • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

      Key Statistics

      Industry Data

      Data Tables

      Including values and annual change:

      • Revenue (2014-2029)
      • IVA (2014-2029)
      • Establishments (2014-2029)
      • Enterprises (2014-2029)
      • Employment (2014-2029)
      • Exports (2014-2029)
      • Imports (2014-2029)
      • Wages (2014-2029)

      Top Questions Answered

      Unlock comprehensive answers and precise data upon purchase. View purchase options.

      What is the estimated market size of the Großhandel mit Tabakwaren industry in Germany in 2024?

      The market size of the Großhandel mit Tabakwaren industry in Germany is €27,9Mrd. in 2024.

      How many businesses are there in the Großhandel mit Tabakwaren industry in 2024?

      There are 267 businesses in the Großhandel mit Tabakwaren industry in Germany, which has declined at a CAGR of -4.1% between 2019 and 2024.

      Has the Großhandel mit Tabakwaren industry in Germany grown or declined over the past 5 years?

      The market size of the Großhandel mit Tabakwaren industry in Germany has been at a CAGR of -0.3% between 2019 and 2024.

      What is the forecast growth of the Großhandel mit Tabakwaren industry in Germany over the next 5 years?

      The Großhandel mit Tabakwaren in Germany market is forecast to over the five years from 2024 to 2029

      What are the biggest companies in the Großhandel mit Tabakwaren market in Germany?

      The biggest companies operating in the Großhandel mit Tabakwaren market in Germany are Lekkerland SE, DTV Tabakwaren-Vertriebsgesellschaft mbH & Co. KG Marketingkooperation and JuNiWo Holding GmbH & Co. KG

      What does the Großhandel mit Tabakwaren in Germany include?

      Zigaretten und Zubehör and Feinschnitt und Zubehör are part of the Großhandel mit Tabakwaren industry.

      Which companies have the highest market share in the Großhandel mit Tabakwaren in Germany?

      The company holding the most market share in Germany is Lekkerland SE.

      How many people are/were employed in the Großhandel mit Tabakwaren in Germany in 2024?

      There are 8.456 employed in the Großhandel mit Tabakwaren industry in Germany 2024.

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      Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

      IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

      What data sources do IBISWorld analysts use?

      Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

      Key data sources in Germany include:

      • German Federal Statistics Office (Destatis)
      • European Statistics Office (Eurostat)
      • United Nations Comtrade

      Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

      These sources include:

      • Industry and trade associations
      • Industry federations or regulators
      • Major industry players annual or quarterly filings

      Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

      How does IBISWorld forecast its data?

      IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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