Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.2% over the past five years, to reach an estimated €24,3Mrd. in 2024.
Trends and Insights
- Facility-Management-Anbieter entwickeln sich zu einer Bedrohung für die Gebäudereinigungsbranche. Immer mehr Abnehmer ziehen es vor, sämtliche Arbeiten, die rund um ihre Gebäude anfallen, von einem einzigen Dienstleister erledigen zu lassen. Viele Facility-Manager bieten die komplette Objektbetreuung an.
- Additional trends and insights available with purchase
Biggest companies in the Allgemeine Gebäudereinigung
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Piepenbrock Unternehmensgruppe GmbH & Co. KG | ||||
Gegenbauer Holding SE & Co. KG | ||||
Aveco Holding AG |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Büroraumreinigung, Sanitär- und Küchenreinigung and Reinigung von Privatwohnungen. Büroraumreinigung is the largest segment of the Allgemeine Gebäudereinigung.
Trends and Insights
<LI>Die Unternehmen beauftragen externe Dienstleister mit der Reinigung ihrer Büroräume, um sich besser auf ihr Kerngeschäft konzentrieren zu können.
- Erst nach dem regulären Tagesbetrieb beginnt die Reinigungsfirma mit ihrer Arbeit, um das Personal des Unternehmens nicht zu stören. Die Reinigung von Büroräumen beinhaltet die Reinigung und Pflege von Oberflächen und Böden, das Staubsaugen und die Beseitigung von Abfällen.</LI><LI>Die Reinigung von Büroräumen wird besonders oft von Unternehmen nachgefragt und stellt aufgrund der Tatsache, dass Unternehmen die größte Kundengruppe darstellen, auch die umsatzstärkste Dienstleistung dar.</LI><LI>Aufgrund des Wachstums des Dienstleistungssektors wird auch die Nachfrage nach der Reinigung von Büroräumen weiter wachsen.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Branche der Gebäudereiniger wird im laufenden Jahr voraussichtlich ein Umsatzwachstum verzeichnen. 2024 wird der Branchenumsatz voraussichtlich 24,3 Milliarden Euro betragen, was einem Anstieg von 0,9 % gegenüber dem Vorjahr entspricht. Seit 2019 erlebte die Branche nur ein geringfügiges Wachstum um durchschnittlich 0,2 % pro Jahr. Der Grund hierfür ist das seit 2020 eingetrübte Geschäftsklima, das die Anzahl der Wirtschaftsunternehmen und damit auch die Nachfrage nach Reinigungsdienstleistungen hat sinken lassen. Der Arbeitsalltag vieler Beschäftigter hat sich aufgrund von Lockdowns und Kontaktbeschränkungen ins Homeoffice verlagert und die klassische Präsenzarbeit im Büro wurde stark reduziert. Damit ist der Bedarf an Reinigungsdienstleistungen für Büroräume eingebrochen. Ähnlich negative Effekte durch den Rückgang der Präsenzbeschäftigung und des Kundenverkehrs konnten bei der Reinigung in der Industrie, in der Logistik und in öffentlichen Einrichtungen beobachtet werden. Die Unsicherheit über den Verlauf der Pandemie, der Trend zum Homeoffice und die damit verbundene geringere Präsenz im Büro sowie das gestiegene Preisniveau haben bei vielen Unternehmen die Bereitschaft zur Beauftragung eines externen Reinigungsunternehmens sinken lassen.
What's included in this industry?
BüroraumreinigungSanitär- und KüchenreinigungReinigung von PrivatwohnungenFensterreinigungBüroraumreinigungSanitär- und KüchenreinigungReinigung von PrivatwohnungenFensterreinigungSonstige ReinigungstätigkeitenCompanies
Piepenbrock Unternehmensgruppe GmbH & Co. KGGegenbauer Holding SE & Co. KGAveco Holding AGPurchase this report to view all 5 major companies in this industry.
Related Terms
BAUREINIGUNGFACILITY-MANAGEMENTURBANISIERUNGSCHEINSELBSTSTÄNDIGKEITIndustry Code
WZ N81.21DE - Allgemeine Gebäudereinigung
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Unternehmen. Die meisten Gebäude, die von Gebäudereinigungsunternehmen gereinigt werden, sind Büro-, Handels- und Industriegebäude. Steigt die Zahl der steuerpflichtigen Unter...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Die Büroraumreinigung ist die Dienstleistung mit der größten Bedeutung für den Umsatz</B>. <LI>Die Unternehmen beauftragen externe Dienstleister mit der Reinigung ihrer Bür...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Eine hohe Bevölkerungszahl geht mit einem hohen Gebäudereinigungsbedarf einher</B>. <LI>Im interregionalen Vergleich verfügen die Regionen Mitte und Süd über die meisten Be...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Umfangreiches Vertriebsnetz. Um die Objekte großer Kunden an verschiedenen Standorten betreuen zu können und dadurch ihre Reichweite zu vergrößern, müssen die Branchenakteure ...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Das Unternehmen sticht mit seinem Nachhaltigkeitsmanagement in der Branche hervor Das Unternehmen wurde von EcoVadis, einem wichtigen Anbieter für Nachhaltigkeitsratings, mit...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Piepenbrock Unternehmensgruppe GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Gegenbauer Holding SE & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Aveco Holding AG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Piepenbrock Unternehmensgruppe GmbH & Co. KG, and factors influencing its performance in the industry
- Description and key data for Gegenbauer Holding SE & Co. KG, and factors influencing its performance in the industry
- Description and key data for Aveco Holding AG, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Mindestlohngesetz (MiLoG)</B>. <LI>Das Mindestlohngesetz legt einen verbindlichen Mindestlohn für alle Arbeitnehmer fest, auch für Gebäudereiniger. Arbeitgeber müssen minde...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Allgemeine Gebäudereinigung industry in Germany in 2024?
The market size of the Allgemeine Gebäudereinigung industry in Germany is €24,3Mrd. in 2024.
How many businesses are there in the Allgemeine Gebäudereinigung industry in 2024?
There are 28.848 businesses in the Allgemeine Gebäudereinigung industry in Germany, which has declined at a CAGR of 0.4% between 2019 and 2024.
Has the Allgemeine Gebäudereinigung industry in Germany grown or declined over the past 5 years?
The market size of the Allgemeine Gebäudereinigung industry in Germany has been at a CAGR of 0.2% between 2019 and 2024.
What is the forecast growth of the Allgemeine Gebäudereinigung industry in Germany over the next 5 years?
The Allgemeine Gebäudereinigung in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Allgemeine Gebäudereinigung market in Germany?
The biggest companies operating in the Allgemeine Gebäudereinigung market in Germany are Piepenbrock Unternehmensgruppe GmbH & Co. KG, Gegenbauer Holding SE & Co. KG and Aveco Holding AG
What does the Allgemeine Gebäudereinigung in Germany include?
Büroraumreinigung and Sanitär- und Küchenreinigung are part of the Allgemeine Gebäudereinigung industry.
Which companies have the highest market share in the Allgemeine Gebäudereinigung in Germany?
The company holding the most market share in Germany is Piepenbrock Unternehmensgruppe GmbH & Co. KG.
How many people are/were employed in the Allgemeine Gebäudereinigung in Germany in 2024?
There are 907k employed in the Allgemeine Gebäudereinigung industry in Germany 2024.
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Methodology
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What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
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- Major industry players annual or quarterly filings
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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