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Geflügelschlachthöfe - Market Research Report (2014-2029)

Kai Buschbom-Helmke Kai Buschbom-Helmke Frankfurt, Germany Last Updated: April 2024 WZ C10.12DE

Revenue

€5,9Mrd.

2024

€5.9bn

Past 5-Year Growth

Profit

€XX,XMio.

Employees

13.665

Businesses

44

Wages

€XXX,XMio.

Geflügelschlachthöfe industry analysis

Die Branche der Geflügelschlachthöfe bewegt sich zwischen einer hohen Nachfrage und einem steigenden Leistungsdruck. Der Schwerpunkt der Branchenteilnehmer liegt in der Herstellung von Hähnchenfleisch, das im Gegensatz zur beliebtesten Fleischsorte in Deutschland, dem Schweinefleisch, eine steigende Nachfrage erfährt. Getragen werden die Absatzmöglichkeiten vom veränderten Ernährungsbewusstsein der Verbraucher. In den vergangenen fünf Jahren ist der Branchenumsatz um durchschnittlich 0,4 % pro Jahr gestiegen. 2020 führte die Coronakrise zu deutlichen Nachfrageverschiebungen. Während die Nachfrage des Außer-Haus-Marktes zeitweise komplett wegbrach, stieg die private Nachfrage nach Branchenprodukten an. Im aktuellen Jahr wird der Branchenumsatz voraussichtlich um 1,1 % auf 5,9 Milliarden Euro anwachsen. Durch die Erhöhung der Marktkonzentration im Lebensmitteleinzelhandel steigt der Preisdruck und der Wettbewerb der Branchenteilnehmer um große Handelsaufträge verschärft sich.

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    • Market estimates from 2014-2029
    • Critical performance data and rankings
    • Detailed analysis of competitive forces and the external environment
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    Market size and recent performance (2014-2029)

    Industry revenue has grown at a CAGR of 0.4% over the past five years, to reach an estimated €5,9Mrd. in 2024.

    Trends and Insights

    • Es wird immer weniger Geflügel in Deutschland geschlachtet. Der Selbstversorgungsgrad mit Geflügel ist 2018 erstmalig seit 2009 auf unter 100 % gesunken. Ein Grund sind die umfangreichen Ausfuhren von schlachtreifem Geflügel in die Niederlande.
    • Additional trends and insights available with purchase

    Biggest companies in the Geflügelschlachthöfe

    Company
    2024
    Market Share (%)
    2024
    Revenue ($m)
    2024
    Profit ($m)
    2024
    Profit Margin (%)
    2024
    Franz-Josef Rothkötter GmbH & Co. KG
    PHW-Gruppe
    Union Familien und Beteiligungs GmbH & Co. KG

    To view the market share and analysis for all 5 top companies in this industry, view purchase options.

    Products & Services Segmentation

    Industry revenue is measured across several distinct product and services lines, including Hähnchen, Pute and Gans, Ente, Perlhuhn. Hähnchen is the largest segment of the Geflügelschlachthöfe.

    Trends and Insights

    <LI>Die Produktgruppe umfasst unzerteilte Hühner sowie Teile von Hühnern wie Schenkel, Brust und Flügel.

    • Der Großteil des Hähnchenfleischs wird frisch oder gekühlt an die Absatzmärkte veräußert. Der restliche Anteil wird in gefrorenem Zustand verkauft. Der Pro-Kopf-Verzehr von Hähnchenfleisch ist zuletzt stetig gestiegen.</LI><LI>Masthühner erreichen nach bis zu sieben Wochen ein Schlachtgewicht von eineinhalb bis zweieinhalb Kilogramm. Die kurze Mastzeit trägt dazu bei, dass Hähnchenfleisch günstig am Markt angeboten werden kann.</LI><LI>Die Nachfrage nach Huhn wird vom Ernährungsbewusstsein der Verbraucher getragen: Hähnchenfleisch wird als weniger fettreich und besser bekömmlich eingestuft. Gleichzeitig wächst derjenige Anteil der Bevölkerung, der aus religiösen Gründen kein Schweinefleisch verzehrt und somit den Absatz von Huhn erhöht.</LI>
    • More insights available in the full report

    Table of Contents

    About this industry

    Industry definition

    Die Branche der Geflügelschlachthöfe bewegt sich zwischen einer hohen Nachfrage und einem steigenden Leistungsdruck. Der Schwerpunkt der Branchenteilnehmer liegt in der Herstellung von Hähnchenfleisch, das im Gegensatz zur beliebtesten Fleischsorte in Deutschland, dem Schweinefleisch, eine steigende Nachfrage erfährt. Getragen werden die Absatzmöglichkeiten vom veränderten Ernährungsbewusstsein der Verbraucher. In den vergangenen fünf Jahren ist der Branchenumsatz um durchschnittlich 0,4 % pro Jahr gestiegen. 2020 führte die Coronakrise zu deutlichen Nachfrageverschiebungen. Während die Nachfrage des Außer-Haus-Marktes zeitweise komplett wegbrach, stieg die private Nachfrage nach Branchenprodukten an. Im aktuellen Jahr wird der Branchenumsatz voraussichtlich um 1,1 % auf 5,9 Milliarden Euro anwachsen. Durch die Erhöhung der Marktkonzentration im Lebensmitteleinzelhandel steigt der Preisdruck und der Wettbewerb der Branchenteilnehmer um große Handelsaufträge verschärft sich.

    What's included in this industry?

    HähnchenPuteGans, Ente, PerlhuhnHähnchenPuteGans, Ente, PerlhuhnSonstige Produkte

    Companies

    Franz-Josef Rothkötter GmbH & Co. KGPHW-GruppeUnion Familien und Beteiligungs GmbH & Co. KG

    Purchase this report to view all 5 major companies in this industry.

    Related Terms

    BROILERVOGELBALGBESATZDICHTE

    Industry Code

    WZ

    WZ C10.12DE - Geflügelschlachthöfe

    Performance

    Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

    Analyst insights

    Pro-Kopf-Verzehr von Geflügelfleisch . Der Pro-Kopf-Verzehr gibt Aufschluss über die Menge an Geflügelfleisch, die von Verbrauchern konsumiert wird. Erhöht sich der Verbrauch ...

    In this chapter (4)

    • Current Performance
    • Outlook
    • Volatility
    • Life Cycle

    Key metrics

    • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
    • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
    • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
    • Total Profit, Profit Margin, Profit per Business

    Charts

    • Revenue, including historical (2014-2023) and forecast (2024-2029)
    • Employees, including historical (2014-2023) and forecast (2024-2029)
    • Businesses, including historical (2014-2023) and forecast (2024-2029)
    • Profit, including historical (2014-2024)
    • Industry Volatility vs. Revenue Growth
    • Industry Life Cycle

    Detailed analysis

    • Trends in supply, demand and current events that are driving current industry performance
    • Expected trends, economic factors and ongoing events that drive the industry's outlook
    • Key success factors for businesses to overcome volatility
    • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

    Products and Markets

    Learn about an industry's products and services, markets and trends in international trade.

    Analyst insight

    <B>Hähnchen wird immer stärker nachgefragt</B>. <LI>Die Produktgruppe umfasst unzerteilte Hühner sowie Teile von Hühnern wie Schenkel, Brust und Flügel. Der Großteil des Hähnc...

    In this chapter

    • Products & Services
    • Major Markets
    • International Trade

    Key metrics

    • Largest market segment and value in 2024
    • Product innovation level
    • Total imports, level and trend
    • Total exports, level and trend
    • Trade Balance

    Charts

    • Products & services segmentation in 2024
    • Major market segmentation in 2024
    • International trade, including imports by country and exports by country

    Detailed analysis

    • Trends impacting the recent performance of the industry's various segments
    • Innovations in the industry's product or service offering, specialization or delivery method
    • Key factors that successful businesses consider in their offerings
    • Buying segments and key trends influencing demand for industry products and services
    • Recent trends in import and export volumes, country of origin or destination, and expected future trends

    Geographic Breakdown

    Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

    Analyst insights

    <B>Niedersachsen ist der mit Abstand wichtigste Wirtschaftsstandort der Branche</B>. <LI>Die höchste Anzahl aller gewerblichen Geflügelschlachtungen in Deutschland findet in N...

    In this chapter (1)

    • Business Locations

    Charts

    • Share of revenue, establishment, wages and employment in each region
    • Share of population compared to establishments in each region in 2024

    Tables

    • Number and share of establishments in each region in 2024
    • Number and share of revenue each region accounts for in 2024
    • Number and share of wages each region accounts for in 2024
    • Number and share of employees in each region in 2024

    Detailed analysis

    • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
    • Key success factors for businesses to use location to their advantage

    Competitive Forces

    Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

    Analyst insights

    Nähe zu wichtigen Märkten. Branchenteilnehmer müssen enge Handelsbeziehungen zu nahe gelegenen Abnehmern wie Supermärkten und Großhändlern unterhalten, da diese die direkte Ve...

    In this chapter (4)

    • Concentration
    • Barriers to Entry
    • Substitutes
    • Buyer & Supplier Analysis

    Key metrics

    • Industry concentration level
    • Industry competition level and trend
    • Barriers to entry level and trend
    • Substitutes level and trend
    • Buyer power level and trend
    • Supplier power level and trend

    Charts

    • Market share concentration among the top 4 suppliers from 2019-2024
    • Supply chain including upstream supplying industries and downstream buying industries, flow chart

    Detailed analysis

    • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
    • Key success factors for businesses to manage the competitive environment of the industry.
    • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
    • Key success factors for potential entrants to overcome barriers to entry.
    • Competitive threats from potential substitutes for the industry’s own products and services.
    • Key success factors for how successful businesses can compete with substitutes.
    • Advantages that buyers have to keep favorable purchasing conditions.
    • Advantages that suppliers have to maintain favorable selling conditions.
    • Key success factors for how businesses can navigate buyer and supplier power.

    Companies

    Learn about the performance of the top companies in the industry.

    Analyst insights

    Das Unternehmen ist einer der wichtigsten Hähnchenfleischproduzenten Während die Mischfutterproduktion die Herstellung von Tiernahrung für Geflügel und Schweine umfasst, lieg...

    In this chapter

    • Market Share Concentration
    • Companies
    • Company Spotlights

    Charts

    • Industry market share by company in 2020 through 2024
    • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
    • Overview of Franz-Josef Rothkötter GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of PHW-Gruppe's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of Union Familien und Beteiligungs GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of revenue, market share and profit margin trend for 2 additional companies

    Detailed analysis

    • Description and key data for Franz-Josef Rothkötter GmbH & Co. KG, and factors influencing its performance in the industry
    • Description and key data for PHW-Gruppe, and factors influencing its performance in the industry
    • Description and key data for Union Familien und Beteiligungs GmbH & Co. KG, and factors influencing its performance in the industry
    • Description, key data and performance trends for 2 additional companies

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    <B>Tierschutzgesetz</B>. <LI>Grundsatz des Gesetzes ist es, den Menschen zu einem verantwortungsvollen Umgang mit Tieren zu verpflichten. Laut § 4 sind Aufsichtspersonen sowie...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

      Detailed analysis

      • Demographic and macroeconomic factors influencing the industry
      • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
      • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

      Key Statistics

      Industry Data

      Data Tables

      Including values and annual change:

      • Revenue (2014-2029)
      • IVA (2014-2029)
      • Establishments (2014-2029)
      • Enterprises (2014-2029)
      • Employment (2014-2029)
      • Exports (2014-2029)
      • Imports (2014-2029)
      • Wages (2014-2029)

      Top Questions Answered

      Unlock comprehensive answers and precise data upon purchase. View purchase options.

      What is the estimated market size of the Geflügelschlachthöfe industry in Germany in 2024?

      The market size of the Geflügelschlachthöfe industry in Germany is €5,9Mrd. in 2024.

      How many businesses are there in the Geflügelschlachthöfe industry in 2024?

      There are 44 businesses in the Geflügelschlachthöfe industry in Germany, which has declined at a CAGR of -4.0% between 2019 and 2024.

      Has the Geflügelschlachthöfe industry in Germany grown or declined over the past 5 years?

      The market size of the Geflügelschlachthöfe industry in Germany has been at a CAGR of 0.4% between 2019 and 2024.

      What is the forecast growth of the Geflügelschlachthöfe industry in Germany over the next 5 years?

      The Geflügelschlachthöfe in Germany market is forecast to over the five years from 2024 to 2029

      What are the biggest companies in the Geflügelschlachthöfe market in Germany?

      The biggest companies operating in the Geflügelschlachthöfe market in Germany are Franz-Josef Rothkötter GmbH & Co. KG, PHW-Gruppe and Union Familien und Beteiligungs GmbH & Co. KG

      What does the Geflügelschlachthöfe in Germany include?

      Hähnchen and Pute are part of the Geflügelschlachthöfe industry.

      Which companies have the highest market share in the Geflügelschlachthöfe in Germany?

      The company holding the most market share in Germany is Franz-Josef Rothkötter GmbH & Co. KG.

      How many people are/were employed in the Geflügelschlachthöfe in Germany in 2024?

      There are 13.665 employed in the Geflügelschlachthöfe industry in Germany 2024.

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      Methodology

      How are IBISWorld reports created?

      IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

      Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

      IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

      What data sources do IBISWorld analysts use?

      Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

      Key data sources in Germany include:

      • German Federal Statistics Office (Destatis)
      • European Statistics Office (Eurostat)
      • United Nations Comtrade

      Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

      These sources include:

      • Industry and trade associations
      • Industry federations or regulators
      • Major industry players annual or quarterly filings

      Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

      How does IBISWorld forecast its data?

      IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

      IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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