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Bread & Bakery Goods Production in Germany - Market Research Report (2014-2029)

Melanie Katz Melanie Katz Frankfurt, Germany Last Updated: August 2024 WZ C10.71DE

Revenue

€22.9bn

2024

€22.9bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

307k

Businesses

2,378

Wages

€X.Xbn

Bread & Bakery Goods Production in Germany industry analysis

Baked goods manufacturers have recognised the changing eating habits of consumers with regard to dietary trends and eating out and have successfully addressed them by expanding their product range to include healthier baked goods and numerous snack offerings. Nevertheless, the industry's total sales only grew by an average of 0.4% per year between 2019 and 2024. In 2020 and 2021, the pandemic-related contact restrictions and temporary closures of cafés and other catering establishments had a negative impact on the turnover of artisan bakeries. Although industrial bakeries were able to benefit from the increased demand for products for baking in the food retail sector, their sales volumes to customers in the catering sector also fell significantly. Both the normalisation of consumer behaviour and the increase in product prices due to higher raw material costs led to a particularly sharp rise in industry turnover in 2022. In the current year, turnover for baked goods manufacturers is expected to fall by 1.1% to 22.9 billion euros.The internal development of the sector is creating a field of tension between small and large bakeries. While the rising sales of supermarkets and discounters over the last five years have had a positive impact on the sales of large, industrial bakery manufacturers that supply food retailers with fresh baked goods and products for baking, the sales of artisan bakeries have suffered from increasing competition. More and more small, traditional artisan bakeries are being forced out of the market by the dominance of large bakeries. Those that are still able to hold their own point to their premium products, which continue to be a key differentiator. The profits of the industry players are additionally burdened by the volatile world market price for wheat, which influences the material costs of baked goods manufacturers, as rising producer prices can often not be passed on in full to the consumer markets due to strong competition. < />The expected further intensification of competition within the industry is likely to drive the innovation process in the industrial bakery sector. IBISWorld expects industry turnover to fall by an average of 0.5% per year to €22.3 billion by 2029.

Trends and Insights

  • The production of baked goods is suffering from a shortage of skilled labour. The number of apprenticeships in the bakery trade has fallen in recent years, partly because many young people see more prospects in studying than in an apprenticeship.
  • Traditional bread and rolls are the industry's top-selling product group. Due to the diversity of this product segment, its share of industry sales has hardly changed in recent years.
  • Industry players benefit from locations close to grinding and milling mills. The most important ingredient for baked goods such as bread, rolls and cakes is grain and short transport routes reduce costs.
  • Intra-industry competition is primarily dependent on brand and pricing strategies as well as product differentiation. While large bakeries primarily focus on low prices, traditional bakeries cover a higher-quality product segment.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 0.4 % over the past five years, to reach an estimated €22.9bn in 2024.

Trends and Insights

The industry is struggling with a shortage of skilled labour and rising personnel costs

  • The gradual increase in the statutory minimum wage in recent years has counteracted potential cost reductions in production due to increasing automation.
  • Additional trends and insights available with purchase
Bread & Bakery Goods Production in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to decline over the next five years.

Trends and Insights

The rising costs of input factors are putting small players in particular under pressure

  • Due to the increase in extreme weather events as a result of global warming, the risk of crop losses will increase in the future. This is likely to lead to a rise in the price of wheat and increase the costs of baked goods manufacturers, which they will try to offset through higher sales prices.

Biggest companies in the Bread & Bakery Goods Production in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Harry-Brot GmbH
1,313.6
Lieken GmbH
660.4
Conditorei Coppenrath & Wiese KG
475.0

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Bread & Bakery Goods Production in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Traditional bread and rolls, Cakes and sweet pastries and Other baked goods. Traditional bread and rolls is the largest segment of the Bread & Bakery Goods Production in Germany.

Trends and Insights

Baked goods and organic products ensure stable sales growth for traditional bread and rolls

  • This product segment includes bread and rolls made from different types of flour.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector deals with the production of baked goods such as bread or rolls and fine baked goods, for example cakes, tarts or waffles. On the other hand, neither the production of long-life baked goods or pasta products such as noodles nor the heating of baked goods for immediate consumption fall within its scope of activity.

What's included in this industry?

Traditional bread and rollsCakes and sweet pastries

Companies

Harry-Brot GmbHLieken GmbHConditorei Coppenrath & Wiese KG

Purchase this report to view all 4 major companies in this industry.

Related Terms

BAKE-OFF/PREBAKECHIASAMENDISCOUNT BAKERYINNOVATION BAKER

Industry Code

WZ 2008

WZ 10.71 - Bread & Bakery Goods Production in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The production of baked goods is suffering from a shortage of skilled labour. The number of apprenticeships in the bakery trade has fallen in recent years, partly because man...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Traditional bread and rolls are the industry's top-selling product group. Due to the diversity of this product segment, its share of industry sales has hardly changed in rece...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Industry players benefit from locations close to grinding and milling mills. The most important ingredient for baked goods such as bread, rolls and cakes is grain and short t...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Intra-industry competition is primarily dependent on brand and pricing strategies as well as product differentiation. While large bakeries primarily focus on low prices, trad...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Harry-Brot GmbH is the only company in the industry to achieve a 5% share of sales. The company is benefiting from the increasing demand for baked goods from supermarkets and...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Harry-Brot GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Lieken GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Conditorei Coppenrath & Wiese KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Harry-Brot GmbH, and factors influencing its performance in the industry
  • Description and key data for Lieken GmbH, and factors influencing its performance in the industry
  • Description and key data for Conditorei Coppenrath & Wiese KG, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The world market price for wheat has a strong impact on the level of material costs in the industry. Wheat flour is the most important raw material for most baked goods manuf...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Rising costs are putting pressure on the profit margins of baked goods manufacturers. The continuous increase in the minimum wage is having a negative impact on the profit ma...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Bread & Bakery Goods Production industry in Germany in 2024?

The market size of the Bread & Bakery Goods Production industry in Germany is €22.9bn in 2024.

How many businesses are there in the Bread & Bakery Goods Production in Germany industry in 2024?

There are 2,378 businesses in the Bread & Bakery Goods Production industry in Germany, which has grown at a CAGR of 0.4 % between 2019 and 2024.

Has the Bread & Bakery Goods Production industry in Germany grown or declined over the past 5 years?

The market size of the Bread & Bakery Goods Production industry in Germany has been growing at a CAGR of 0.4 % between 2019 and 2024.

What is the forecast growth of the Bread & Bakery Goods Production industry in Germany over the next 5 years?

Over the next five years, the Bread & Bakery Goods Production industry in Germany is expected to decline.

What are the biggest companies in the Bread & Bakery Goods Production market in Germany?

The biggest companies operating in the Bread & Bakery Goods Production market in Germany are Harry-Brot GmbH, Lieken GmbH and Conditorei Coppenrath & Wiese KG

What does the Bread & Bakery Goods Production in Germany include?

Traditional bread and rolls and Cakes and sweet pastries are part of the Bread & Bakery Goods Production industry.

Which companies have the highest market share in the Bread & Bakery Goods Production in Germany?

The company holding the most market share in Germany is Harry-Brot GmbH.

How competitive is the Bread & Bakery Goods Production industry in Germany?

The level of competition is high and increasing in the Bread & Bakery Goods Production industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Biscuit Production in Germany
  • Chocolate & Confectionery Production in Germany

Complementors

  • Confectionery Wholesaling in Germany
  • Supermarkets in Germany

International industries

  • Global Bakery Goods Manufacturing
  • Bread Production in the US
  • Bread Production in Canada
  • Bakery Product Manufacturing in Australia
  • Bakery Product Manufacturing in New Zealand

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.