Beer Production in Germany - Market Research Report (2014-2029)
Frankfurt, Germany
Last Updated: April 2024
WZ C11.05DERevenue
€8.5bn
Past 5-Year Growth
Profit
€XXX.Xm
Employees
29,369
Businesses
290
Wages
€X.Xbn
Beer Production in Germany industry analysis
In the last five years, the beer production industry has developed negatively. The population's alcohol consumption is falling continuously, which is reflected in declining industry sales. In recent years, established producers have attempted to stabilise their market share and secure their sales channels by organising sales campaigns in conjunction with promotional prices. The outbreak of the coronavirus pandemic in spring 2020 led to a sharp deterioration in consumer sentiment and resulted in the industry losing important sales channels such as export markets and the hospitality industry due to measures to contain the spread of the coronavirus. As a result, industry turnover has fallen by an average of 3.3% per year since 2019.In the current year, turnover in the sector is expected to total 8.5 billion euros. This corresponds to an inflation-adjusted decline of 0.7% compared to the previous year. Despite the positive influence of the European Football Championship on beer demand, this decline is primarily due to the inflation-related fall in consumer spending in addition to increased health awareness. As many foodstuffs have become significantly more expensive, people are spending less money in the catering trade. The industry's export performance in the current year is likely to continue to be affected by the war in Ukraine and the associated loss of Russia as a sales market.In the course of the expected normalisation of domestic demand, sales are likely to recover somewhat over the next five years. Although consumers are likely to consume less alcohol due to increasing health and quality awareness, they will probably be prepared to spend more money on high-quality beer. According to IBISWorld forecasts, industry sales will increase by an average of 0.9% per year over the next five years, totalling 8.9 billion euros in 2029. A slight increase in exports is also likely to contribute to this increase in turnover. Large breweries in particular are likely to expand their sales activities to foreign markets in order to compensate for the reduction in domestic sales resulting from the decline in alcohol consumption. Consumers' increasing willingness to experiment is also likely to ensure that more small players enter the market.
Trends and Insights
- Consumer demand is increasingly shifting towards the premium segment. Consumers are therefore prepared to pay more money to enjoy high-quality beers.
- Thanks to the increasing popularity of craft beer, there are numerous beer variations in Germany. The best-known types of beer in this product group include Kölsch, Altbier and strong beers such as Bock or Doppelbock.
- In Bavaria in particular, the brewing tradition is deeply rooted and part of the local identity. The Free State is home to the most breweries and also sells the most beer in terms of Germany-wide sales volume.
- The industry is also exposed to strong external competition. International beer manufacturers are trying to enter the German market or expand their market share in the German market.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 3.3 % over the past five years, to reach an estimated €8.5bn in 2024.
Trends and Insights
The consumer behaviour of the population is changing towards more conscious consumption
- Despite the gloomy consumer climate, consumer spending on alcoholic beverages has increased over the past five years, while the amount of alcohol consumed has fallen. This trend indicates that consumer demand is increasingly shifting towards the premium segment. Consumers are therefore prepared to pay more money to enjoy high-quality beers.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
The international decline in alcohol consumption is increasingly tempting breweries to internationalise
- As per capita consumption of alcohol is also declining in other EU member states, beer producers based there are dependent on tapping into foreign sales markets to compensate for the decline in domestic sales.
Biggest companies in the Beer Production in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 |
|---|---|---|
Radeberger Gruppe KG | 1,332.3 | |
Paulaner Brauerei Gruppe GmbH & Co. KGaA | 886.8 | |
Anheuser-Busch InBev Germany Holding GmbH | 780.0 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Pilsner beers, Pale lagers and export beers and Speciality beers and other beers. Pilsner beers is the largest segment of the Beer Production in Germany.
Trends and Insights
Pilsner beers are slowly but surely losing market share
- Pilsner beer is by far the most popular beer among end consumers, which is why this product group accounts for the highest share of sales.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Spirit Production in Germany
- Wine Production in Germany
- Soft Drink & Bottled Water Production in Germany
Complementors
- There are no industries to display.
International industries
- Global Beer Manufacturing
- Breweries in the US
- Breweries in Canada
- Beer Manufacturing in Australia
- Beer Manufacturing in New Zealand
Table of Contents
About this industry
Industry definition
This sector is dedicated to the production of beer, strong beer, draught beer, beer mixes and low-alcohol and non-alcoholic beer. The industry does not include the production of malt and mixed drinks containing spirits.
What's included in this industry?
Pilsner beersPale lagers and export beersSpeciality beers and other beersRadler and other mixed beer drinksNon-alcoholic beers and malt beveragesWheat beersCompanies
Radeberger Gruppe KGPaulaner Brauerei Gruppe GmbH & Co. KGaAAnheuser-Busch InBev Germany Holding GmbHPurchase this report to view all 6 major companies in this industry.
Related Terms
BROWERYHAUSTRUNKTOP-FERMENTED BEERPREMIUM BEERSCHANKBIERORIGINAL WORT CONTENTSTARKBIERBOTTOM-FERMENTED BEERVOLLBIERIndustry Code
WZ 11.05 - Beer Production in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Consumer demand is increasingly shifting towards the premium segment. Consumers are therefore prepared to pay more money to enjoy high-quality beers.
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Thanks to the increasing popularity of craft beer, there are numerous beer variations in Germany. The best-known types of beer in this product group include Kölsch, Altbier a...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
In Bavaria in particular, the brewing tradition is deeply rooted and part of the local identity. The Free State is home to the most breweries and also sells the most beer in ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The industry is also exposed to strong external competition. International beer manufacturers are trying to enter the German market or expand their market share in the German...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
In order to secure and expand its market leadership, the Radeberger Gruppe adapts its product range to the constantly changing preferences of consumers. The brand portfolio i...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Radeberger Gruppe KG's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Paulaner Brauerei Gruppe GmbH & Co. KGaA's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Anheuser-Busch InBev Germany Holding GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Radeberger Gruppe KG, and factors influencing its performance in the industry
- Description and key data for Paulaner Brauerei Gruppe GmbH & Co. KGaA, and factors influencing its performance in the industry
- Description and key data for Anheuser-Busch InBev Germany Holding GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The German Brewers' Association is an association of regional and trade associations as well as direct members of the German brewing industry. Direct members are companies wi...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Intense price competition means that rising costs can only be passed on to consumers to a limited extent. This has a negative impact on the achievable profit margin.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Beer Production industry in Germany in 2024?
The market size of the Beer Production industry in Germany is €8.5bn in 2024.
How many businesses are there in the Beer Production in Germany industry in 2024?
There are 290 businesses in the Beer Production industry in Germany, which has grown at a CAGR of 4.0 % between 2019 and 2024.
Has the Beer Production industry in Germany grown or declined over the past 5 years?
The market size of the Beer Production industry in Germany has been declining at a CAGR of 3.3 % between 2019 and 2024.
What is the forecast growth of the Beer Production industry in Germany over the next 5 years?
Over the next five years, the Beer Production industry in Germany is expected to grow.
What are the biggest companies in the Beer Production market in Germany?
The biggest companies operating in the Beer Production market in Germany are Radeberger Gruppe KG, Paulaner Brauerei Gruppe GmbH & Co. KGaA and Anheuser-Busch InBev Germany Holding GmbH
What does the Beer Production in Germany include?
Pilsner beers and Pale lagers and export beers are part of the Beer Production industry.
Which companies have the highest market share in the Beer Production in Germany?
The company holding the most market share in Germany is Radeberger Gruppe KG.
How competitive is the Beer Production industry in Germany?
The level of competition is high and increasing in the Beer Production industry in Germany.
