Industry Statistics and Trends
Wireless Telecommunications Services in Europe key trends
The use of mobile data has become more popular.
Customer preferences have shifted away from traditional services, like SMS and MMS messaging, and now use data to use alternative messaging services.
Heavy competition weighs on revenue and profitability.
To win and retain customers, wireless telecommunications carriers compete on price.
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Wireless Telecommunications Services in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Wireless Telecommunications Services in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 0.7 % over the past five years, to reach an estimated €198.0bn in 2024.
Trends and Insights
Mobile usage has soared, supporting revenue
- Since the release of 4G technologies, mobile phone usage has skyrocketed. Following the launch of 5G in 2019, wireless technologies have become an increasingly popular alternative to traditional wired connections, supporting revenue for wireless telecoms carriers.
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Wireless Telecommunications Services in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Data services will drive sales of wireless connections
- As over-the-top (OTT) instant messaging services, like WhatsApp, become increasingly popular, traditional SMS, MMS and voice messaging services continue to slump. At the same time, demand for data rises.
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Revenue
€198.0bn
Employees
414k
Wages
€XX.Xbn
European Leaders & Laggards
Bottom 5 Countries
- Iceland -23.7%
- Bosnia & Herzegovina -14.4%
- Luxembourg -9.7%
- Serbia -7.0%
- Austria -5.6%
* CAGR values are for the years 2019-2024.
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Biggest companies in the Wireless Telecommunications Services in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Deutsche Telekom AG | 147,184.1 | 4,363.8 | 3.0 | |
CK Hutchison Holdings Ltd | 32,062.3 | 6,128.0 | 19.1 | |
Orange SA | 43,743.0 | 4,749.9 | 10.9 |
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Wireless Telecommunications Services in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Wireless Telecommunications Services industry in Europe in 2024?
The market size of the Wireless Telecommunications Services industry in Europe is €198.0bn in 2024.
How many businesses are there in the Wireless Telecommunications Services in Europe industry in 2024?
There are 9,755 businesses in the Wireless Telecommunications Services industry in Europe, which has grown at a CAGR of 1.1 % between 2019 and 2024.
Has the Wireless Telecommunications Services industry in Europe grown or declined over the past 5 years?
The market size of the Wireless Telecommunications Services industry in Europe has been declining at a CAGR of 1.1 % between 2019 and 2024.
What is the forecast growth of the Wireless Telecommunications Services industry in Europe over the next 5 years?
Over the next five years, the Wireless Telecommunications Services industry in Europe is expected to decline.
What are the biggest companies in the Wireless Telecommunications Services market in Europe?
The biggest companies operating in the Wireless Telecommunications Services market in Europe are Deutsche Telekom AG, CK Hutchison Holdings Ltd and Orange SA
What does the Wireless Telecommunications Services in Europe include?
Access and voice services and Messaging and data services are part of the Wireless Telecommunications Services industry.
Which companies have the highest market share in the Wireless Telecommunications Services in Europe?
The company holding the most market share in Europe is Deutsche Telekom AG.
Which countries have the most businesses in the Wireless Telecommunications Services industry in Europe?
The European country with the most businesses in the Wireless Telecommunications Services industry is Poland.
How competitive is the Wireless Telecommunications Services industry in Europe?
The level of competition is high and steady in the Wireless Telecommunications Services industry in Europe.
Related Industries
This industry is covered in 37 countries
- Wireless Telecommunications Services in Spain
- Wireless Telecommunications Services in Portugal
- Wireless Telecommunications Services in Serbia
- Wireless Telecommunications Services in Belgium
- Wireless Telecommunications Services in Hungary
- Wireless Telecommunications Services in Czechia
- Wireless Telecommunications Services in Denmark
- Wireless Telecommunications Services in Malta
- Wireless Telecommunications Services in Croatia
- Wireless Telecommunications Services in Austria
- Wireless Telecommunications Services in France
- Wireless Telecommunications Services in Lithuania
- Wireless Telecommunications Services in the Netherlands
- Wireless Telecommunications Services in Switzerland
- Wireless Telecommunications Services in Finland
- Wireless Telecommunications Services in Slovenia
- Wireless Telecommunications Services in Bulgaria
- Wireless Telecommunications Services in Greece
- Wireless Telecommunications Services in Romania
- Wireless Telecommunications Services in Norway
- Wireless Telecommunications Services in Poland
- Wireless Telecommunications Services in Cyprus
- Wireless Telecommunications Services in Estonia
- Wireless Telecommunications Services in Iceland
- Wireless Telecommunications Services in Europe
- Wireless Telecommunications Services in Luxembourg
- Wireless Telecommunications Services in Russia
- Wireless Telecommunications Services in Slovakia
- Wireless Telecommunications Services in Italy
- Wireless Telecommunications Services in Sweden
- Wireless Telecommunications Services in Turkey
- Wireless Telecommunications Services in Latvia
- Wireless Telecommunications Services in Bosnia & Herzegovina
Table of Contents
About this industry
Industry definition
Companies in this industry operate, maintain and provide access to facilities for the transmission of voice, data, text, sound and video using wireless telecommunications infrastructure. Businesses in the industry also provide internet access through wireless infrastructure. Telecommunications resellers do not fall under this industry.
Related Terms
BROADBAND PCS FIFTH GENERATION WIRELESS (5G) LONG-TERM EVOLUTION (LTE)What's included in this industry?
Access and voice servicesMessaging and data servicesWholesalingCompanies
Deutsche Telekom AGCK Hutchison Holdings LtdOrange SAIndustry Code
612 - Wireless telecommunications activities in Europe
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Performance
Key Takeaways
Mobile usage has soared, supporting revenue
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Wireless Telecommunications Services in Europe industry (2011 -2029)
- Employees in the Wireless Telecommunications Services in Europe industry (2011 -2029)
- Business in the Wireless Telecommunications Services in Europe industry (2011 -2029)
- Profit in the Wireless Telecommunications Services in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Wireless Telecommunications Services in Europe industry?
Outlook
Analysis
What's driving the Wireless Telecommunications Services in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Wireless Telecommunications Services in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Wireless Telecommunications Services in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
The rising popularity of apps reduces demand for traditional services. More customers use apps like WhatsApp to make calls and texts, aiding demand for data services.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Wireless Telecommunications Services in Europe industry's products and services performing?
Analysis
What are innovations in the Wireless Telecommunications Services in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Wireless Telecommunications Services in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Importer
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger carriers leverage economies of scale. Running large-scale operations is beneficial as carriers can leverage economies of scale and scope to expand their portfolios, develop infrastructure and consolidate their business.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Deutsche Telekom AG
- Countries of operation for CK Hutchison Holdings Ltd
- Countries of operation for Orange SA
- Countries of operation for Vodafone Group plc
- Countries of operation for EE Ltd
- Countries of operation for Telecom Italia (TIM) S.p.a
- Countries of operation for Telefonica SA
- Countries of operation for Swisscom Ltd
- Countries of operation for VMED O2 Ltd
- Countries of operation for Telenor ASA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulators have imposed price controls. Price controls aimed at supporting competition within the industry have eaten into revenue generated from wholesaling services.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Wireless Telecommunications Services in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Significant competition restricts profitability. Wireless telecoms providers compete on price to win and retain customers.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Wireless Telecommunications Services in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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