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Wine & Cider Production in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 1102 August 2024 Spotlight Report

Revenue

€47.4bn

2019-2024 4.0 %
2024-2029 X.X %

Employees

138k

2019-2024 2.8 %
2024-2029 X.X %

Businesses

14,907

2019-2024 2.6 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Wine & Cider Production in Europe industry analysis

Wine and cider production have long histories in Europe, with the continent making up over half of the world’s production of both drinks. However, despite being home to eight of the top ten alcohol-consuming nations worldwide, Europe is witnessing a slump in alcohol consumption, which raises concerns about wine and cider demand. The World Health Organzation reports that the average alcohol intake per person dropped by 21% between 2000 and 2021. This shift is primarily driven by increased health consciousness, prompting many to limit or even stop their alcohol consumption. These trends have contributed to a drop in revenue over the five years through 2024, at an estimated compound annual rate of 4% to reach €47.4 billion, including a projected 2.7% drop in 2024 alone.

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Industry Statistics and Trends

Wine & Cider Production in Europe key trends

European wines are facing a decline in production and prestige.

 

With production volume in top wine countries like France, Italy and Spain dropping by significantly in recent years, Europe's wine dominance is being challenged.

Alcohol consumption declines amid health concerns.

 

Recognition of the negative health implications of high alcohol intake continues to grow, reducing alcohol-related deaths and prompting government interventions such as minimum pricing.

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Wine & Cider Production in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Wine & Cider Production in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 4.0 % over the past five years, to reach an estimated €47.4bn in 2024.

Trends and Insights

European wines are losing their global dominance

  • Europe has historically been the centre of global wine production, home to both the most volume of wine produced and home to the most prestigious and high-end labels.

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Wine & Cider Production in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Alcohol health concerns threaten to push alcohol consumption down further

  • The ongoing slump in alcohol intake is expected to persist in the near future, as recognition of the health consequences of excessive drinking becomes increasingly widespread.

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Revenue

€47.4bn

2019-2024 4.0 %
2024-2029 X.X %

Employees

138k

2019-2024 2.8 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 2.8 % *
  • Job Growth

Top 5 Countries

  1. Denmark +31.8%
  2. Iceland +16.0%
  3. Romania +10.7%
  4. Bulgaria +8.6%
  5. Latvia +8.0%

Bottom 5 Countries

  1. Poland -16.3%
  2. Lithuania -6.8%
  3. Bosnia & Herzegovina -5.4%
  4. Sweden -5.3%
  5. Estonia -4.8%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Wine & Cider Production in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
LVMH Moët Hennessy Louis Vuitton SE
91,444.0
24,908.5
27.2
Grands Chais de France SAS
1,383.4
167.4
12.1
Castel Freres
5,014.0
620.2
12.4

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Wine & Cider Production in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Wine & Cider Production industry in Europe in 2024?

The market size of the Wine & Cider Production industry in Europe is €47.4bn in 2024.

How many businesses are there in the Wine & Cider Production in Europe industry in 2024?

There are 14,907 businesses in the Wine & Cider Production industry in Europe, which has grown at a CAGR of 2.6 % between 2019 and 2024.

Has the Wine & Cider Production industry in Europe grown or declined over the past 5 years?

The market size of the Wine & Cider Production industry in Europe has been declining at a CAGR of 4.0 % between 2019 and 2024.

What is the forecast growth of the Wine & Cider Production industry in Europe over the next 5 years?

Over the next five years, the Wine & Cider Production industry in Europe is expected to grow.

What does the Wine & Cider Production in Europe include?

Sparkling wine and Still wine are part of the Wine & Cider Production industry.

Which countries have the most businesses in the Wine & Cider Production industry in Europe?

The European country with the most businesses in the Wine & Cider Production industry is Spain.

How competitive is the Wine & Cider Production industry in Europe?

The level of competition is high and steady in the Wine & Cider Production industry in Europe.

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Table of Contents

About this industry

Industry definition

Participants in this industry produce different wine varieties from fermenting grapes. The industry also includes the production of other fermented alcoholic beverages such as cider, perry and mead.

Related Terms

FermentationGRAPE MUSTVERMOUTH

What's included in this industry?

Sparkling wineStill wineCider

Companies

LVMH Moët Hennessy Louis Vuitton SEGrands Chais de France SASCastel Freres

Industry Code

ISIC 2006

1102 - Manufacture of wines in Europe

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Performance

Key Takeaways

European wines are losing their global dominance

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Wine & Cider Production in Europe industry (2011 -2029)
  • Employees in the Wine & Cider Production in Europe industry (2011 -2029)
  • Business in the Wine & Cider Production in Europe industry (2011 -2029)
  • Profit in the Wine & Cider Production in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Wine & Cider Production in Europe industry?


Outlook

Analysis

What's driving the Wine & Cider Production in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Wine & Cider Production in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Wine & Cider Production in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

White and rose wines trump red in popularity. The International Organisation of Vine and Wine has recorded that white and rose wines have overtaken red wine consumption for the first time.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Wine & Cider Production in Europe industry's products and services performing?

Analysis

What are innovations in the Wine & Cider Production in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Wine & Cider Production in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Winemaking is highly fragmented. Thousands of vineyards produce their own brands of wine and each region has their own distinct varieties.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 9 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for LVMH Moët Hennessy Louis Vuitton SE
  • Countries of operation for Grands Chais de France SAS
  • Countries of operation for Castel Freres
  • Countries of operation for Henkell & Co Sektkellerei KG
  • Countries of operation for C&C Group plc
  • Countries of operation for Heineken NV
  • Countries of operation for Cantine Riunite & Civ S.C. AGR
  • Countries of operation for J. García Carrión SA
  • Countries of operation for Caviro Extra SpA

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Sales and promotion are limited across Europe. Sales of wine and cider are banned for under 18s in most European countries and under 16s in the rest. Some countries, including Croatia, Denmark and the Netherlands, ban or severely restrict the advertising of wine.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Wine & Cider Production in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Rising ingredient costs pressurise European wineries and cider makers. This pressure stems from mounting inflation, global supply shortages and heightened energy costs due to the Ukraine conflict, affecting prices for consumers.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Wine & Cider Production in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.