Industry Statistics and Trends
Web Portal Operation in Europe key trends
A hike in digital advertising shapes industry growth.
With an increasing number of businesses shifting their services online, demand for digital advertising has spiked. This allowed search engines to collect significant revenues as they are key platforms for online advertisements.
Alphabet's dominance shapes the market landscape in significant ways.
Through its Google brand, Alphabet continues to secure its dominant position in the industry by locking in key partnership deals. These strategies create high barriers to entry and restrict competition, allowing Alphabet to dominate the market consistently.
Access all insights and trends with purchase. View purchase options.
Web Portal Operation in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
Access the 5-year outlook with purchase. View purchase options
Web Portal Operation in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 1.4 % over the past five years, to reach an estimated €30.2bn in 2024.
Trends and Insights
Leisure time rose during the pandemic, providing opportunities to web portal operators
- A survey by Eurofound found that the average European worker spent 2.4 hours more per day on leisure activities during the first lockdown in 2020 than they did before the pandemic.
Access all 12 market size insights and trends with purchase. View purchase options.
Web Portal Operation in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Mobile advertising revenue in Europe is likely to rise
- In the mobile market, advertisers are particularly keen to target users making immediate purchase decisions, like a consumer deciding which restaurant to visit for dinner or which product to buy at a nearby store.
Access all 9 forward-looking insights and industry data forecasts with purchase. View purchase options.
Revenue
€30.2bn
Employees
129k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
Explore all 37 country performance rankings and data sheets with your membership purchase.
Biggest companies in the Web Portal Operation in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Alphabet Inc | 340,186.0 | 84,000.0 | 24.7 | |
Microsoft Corporation | 242,300.0 | 95,000.0 | 39.2 | |
Yandex LLC | 8,627.0 | 1,725.0 | 20.0 |
Access statistics and analysis on all 10 companies with purchase. View purchase options.
Web Portal Operation in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
Access all segmentation data and analysis with purchase. View purchase options.
Top Questions Answered in this Report
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Web Portal Operation industry in Europe in 2024?
The market size of the Web Portal Operation industry in Europe is €30.2bn in 2024.
How many businesses are there in the Web Portal Operation in Europe industry in 2024?
There are 36,188 businesses in the Web Portal Operation industry in Europe, which has grown at a CAGR of 4.4 % between 2019 and 2024.
Has the Web Portal Operation industry in Europe grown or declined over the past 5 years?
The market size of the Web Portal Operation industry in Europe has been declining at a CAGR of 1.4 % between 2019 and 2024.
What is the forecast growth of the Web Portal Operation industry in Europe over the next 5 years?
Over the next five years, the Web Portal Operation industry in Europe is expected to grow.
What does the Web Portal Operation in Europe include?
Search ads and Display ads are part of the Web Portal Operation industry.
Which countries have the most businesses in the Web Portal Operation industry in Europe?
The European country with the most businesses in the Web Portal Operation industry is Poland.
How competitive is the Web Portal Operation industry in Europe?
The level of competition is moderate and increasing in the Web Portal Operation industry in Europe.
Related Industries
This industry is covered in 37 countries
- Web Portal Operation in Austria
- Web Portal Operation in France
- Web Portal Operation in Norway
- Web Portal Operation in Italy
- Web Portal Operation in Sweden
- Web Portal Operation in Poland
- Web Portal Operation in Cyprus
- Web Portal Operation in Latvia
- Web Portal Operation in Greece
- Web Portal Operation in Romania
- Web Portal Operation in Slovakia
- Web Portal Operation in Hungary
- Web Portal Operation in Denmark
- Web Portal Operation in Turkey
- Web Portal Operation in Malta
- Web Portal Operation in Bosnia & Herzegovina
- Web Portal Operation in Spain
- Web Portal Operation in Portugal
- Web Portal Operation in Lithuania
- Web Portal Operation in the Netherlands
- Web Portal Operation in Estonia
- Web Portal Operation in Slovenia
- Web Portal Operation in Iceland
- Web Portal Operation in Europe
- Web Portal Operation in Luxembourg
- Web Portal Operation in Czechia
- Web Portal Operation in Serbia
- Web Portal Operation in Belgium
- Web Portal Operation in Finland
- Web Portal Operation in Croatia
- Web Portal Operation in Bulgaria
Table of Contents
About this industry
Industry definition
This industry covers the operation of search engines and other websites that act as portals to the internet. Typically, these platforms allow users to search through and filter the information available on the internet. Businesses generate revenue by selling advertising space or sponsoring search results presented to portal users.
Related Terms
COST-PER-CLICKCOOKIECOST PER IMPRESSIONTRAFFIC ACQUISITION COSTWhat's included in this industry?
Search adsDisplay adsLicensingSubscriptionCompanies
Alphabet IncMicrosoft CorporationYandex LLCIndustry Code
6312 - Web portals in Europe
View up to 10 companies with purchase. View purchase options.
Performance
Key Takeaways
Leisure time rose during the pandemic, providing opportunities to web portal operators
View more insights with purchase. View purchase options.
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Web Portal Operation in Europe industry (2011 -2029)
- Employees in the Web Portal Operation in Europe industry (2011 -2029)
- Business in the Web Portal Operation in Europe industry (2011 -2029)
- Profit in the Web Portal Operation in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Web Portal Operation in Europe industry?
Outlook
Analysis
What's driving the Web Portal Operation in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Web Portal Operation in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Web Portal Operation in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Search engines are diversifying revenue streams with subscriptions and licensing. They're licensing software to competitors and charging users subscription fees to boost their overall income.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Web Portal Operation in Europe industry's products and services performing?
Analysis
What are innovations in the Web Portal Operation in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Web Portal Operation in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Competition shapes the Web Portal Operation industry. Companies invest hefty sums in technical infrastructure to provide the most related results at the quickest speed, competing against each other in this key user expectation.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Alphabet Inc
- Countries of operation for Microsoft Corporation
- Countries of operation for Yandex LLC
- Countries of operation for Verizon Communications Inc
- Countries of operation for Duck Duck Go Inc
- Countries of operation for IAC Inc
- Countries of operation for Seznam.cz as
- Countries of operation for Ecosia GmbH
- Countries of operation for Qwant
- Countries of operation for Startpage BV
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulations specific to computer web portals relate to legislation. This refers to financial reporting and accounting standards, patents, copyright, data protection, intellectual property laws, trademark licensing, and General Data Protection Regulation adherence.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Web Portal Operation in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Search engines display impressive post-pandemic recovery. Dominated primarily by tech titans Google and Microsoft, profitability initially contracted but has since demonstrated a strong resurgence and encouraging growth trajectory in the industry.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Web Portal Operation in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
