Industry Statistics and Trends
Travel Agencies in Europe key trends
The Russian invasion of Ukraine knocks the tourism sector in Eastern Europe.
Closed airspaces, no Russian tourists and low travel confidence have damaged agencies in Eastern Europe and agencies in central Europe offering packages to the region.
Agencies welcome the spike in tourism to Europe post pandemic.
Tourism in Europe is close to reaching pre-pandemic levels once again and Europeans continue to show an appetite for travelling around the continent and further afield.
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Travel Agencies in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Travel Agencies in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 9.1 % over the past five years, to reach an estimated €86.0bn in 2024.
Trends and Insights
Travel bounced back in 2022, with European destinations close to reaching pre-pandemic tourist arrivals
- After COVID-19 travel restrictions decimated the global travel industry in the two years through 2021, European travel agencies reaped the rewards of pent-up demand for travel throughout 2022 despite turbulent economic conditions like high inflation.
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Travel Agencies in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
The Russia-Ukraine war continues to hurt travel agencies in Eastern Europe
- Agencies that had lots of customers from Russia and Ukraine will continue to lose out on their business until a resolution to the war is reached. Likewise, destinations popular with these markets will continue to record fewer tourist numbers.
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Revenue
€86.0bn
Employees
280k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Travel Agencies in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Tui AG | 20,786.4 | 1,732.1 | 8.3 | |
France Billet SAS | 7,893.4 | 153.2 | 1.9 | |
Hotelbeds Group SLU | 1,345.4 | 73.4 | 5.5 |
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Travel Agencies in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Travel Agencies industry in Europe in 2024?
The market size of the Travel Agencies industry in Europe is €86.0bn in 2024.
How many businesses are there in the Travel Agencies in Europe industry in 2024?
There are 75,930 businesses in the Travel Agencies industry in Europe, which has declined at a CAGR of 2.8 % between 2019 and 2024.
Has the Travel Agencies industry in Europe grown or declined over the past 5 years?
The market size of the Travel Agencies industry in Europe has been declining at a CAGR of 9.1 % between 2019 and 2024.
What is the forecast growth of the Travel Agencies industry in Europe over the next 5 years?
Over the next five years, the Travel Agencies industry in Europe is expected to grow.
What does the Travel Agencies in Europe include?
Online booking services and Travel agency services are part of the Travel Agencies industry.
Which countries have the most businesses in the Travel Agencies industry in Europe?
The European country with the most businesses in the Travel Agencies industry is Russia.
How competitive is the Travel Agencies industry in Europe?
The level of competition is high and increasing in the Travel Agencies industry in Europe.
Related Industries
This industry is covered in 37 countries
- Travel Agencies in Austria
- Travel Agencies in France
- Travel Agencies in Lithuania
- Travel Agencies in Poland
- Travel Agencies in Ireland
- Travel Agencies in Estonia
- Travel Agencies in Iceland
- Travel Agencies in Europe
- Travel Agencies in Luxembourg
- Travel Agencies in Russia
- Travel Agencies in Slovakia
- Travel Agencies in Belgium
- Travel Agencies in Hungary
- Travel Agencies in Denmark
- Travel Agencies in Malta
- Travel Agencies in Bosnia & Herzegovina
- Travel Agencies in Spain
- Travel Agencies in Portugal
- Travel Agencies in Serbia
- Travel Agencies in the Netherlands
- Travel Agencies in Finland
- Travel Agencies in Croatia
- Travel Agencies in Slovenia
- Travel Agencies in Bulgaria
- Travel Agencies in Greece
- Travel Agencies in Romania
- Travel Agencies in Norway
- Travel Agencies in Italy
- Travel Agencies in Sweden
- Travel Agencies in Turkey
- Travel Agencies in Cyprus
- Travel Agencies in Latvia
Table of Contents
About this industry
Industry definition
This industry is composed of agencies that provide booking, reservation and information services to European residents travelling domestically and internationally and international visitors travelling in Europe. These agencies include those that are solely or partially online or shopfront businesses. Travel agencies generate their income from commissions.
Related Terms
BRICKS AND MORTARGLOBAL DISTRIBUTION SYSTEM ONLINE BOOKING SERVICESWhat's included in this industry?
Online booking servicesTravel agency servicesCompanies
Tui AGFrance Billet SASHotelbeds Group SLUIndustry Code
7911 - Travel agency activities in Europe
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Performance
Key Takeaways
Travel bounced back in 2022, with European destinations close to reaching pre-pandemic tourist arrivals
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Travel Agencies in Europe industry (2011 -2029)
- Employees in the Travel Agencies in Europe industry (2011 -2029)
- Business in the Travel Agencies in Europe industry (2011 -2029)
- Profit in the Travel Agencies in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Travel Agencies in Europe industry?
Outlook
Analysis
What's driving the Travel Agencies in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Travel Agencies in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Travel Agencies in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Europe remains the top holiday location for international arrivals. While Europeans travelling around Europe feel more confident booking travel plans independently, international tourists use agencies to hop around countries in Europe.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Travel Agencies in Europe industry's products and services performing?
Analysis
What are innovations in the Travel Agencies in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Travel Agencies in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Importer
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger agencies enhance their online presence. At the same time, a lot of bricks-and-mortar agencies have closed, helping OTAs agencies establish themselves. Fierce competition means the online market is rife with competitors.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Tui AG
- Countries of operation for France Billet SAS
- Countries of operation for Hotelbeds Group SLU
- Countries of operation for Expedia.com Ltd
- Countries of operation for Avoris Retail Division SL
- Countries of operation for World 2 Meet Travel SLU
- Countries of operation for Alpitour SpA
- Countries of operation for Karavel Group - Promovacances
- Countries of operation for Club Travel Ltd
- Countries of operation for Viajes El Corte Inglés SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulations give travellers protection. The European Package Travel Directive protects European travellers’ rights on package holidays and ensure customers are financially secure and safe.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Travel Agencies in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
The popularity of online travel agencies pushes up profit. Agencies with a greater online presence put less towards rent and wages than physical stores, meaning they see higher returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Travel Agencies in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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