Industry Statistics and Rankings
Country Benchmarking
Industry Performance Rankings
This report accounts for 33 number of countries where the industry is active.
The Travel Agencies & Tour Operators in Europe has a market size of €164.3bn in 2024. Revenue volatility is low, and revenue has grown at a CAGR of 7.8 % from 2019-2024. The average number of employees is 440k in 2024 a number that has grown at a CAGR of 1.3 % over the past five years. One of the most prominent threats to the industry is...
European High and Lows
Top Questions Answered in this Report
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What is the market size of the Travel Agencies & Tour Operators industry in Europe in 2024?
The market size of the Travel Agencies & Tour Operators industry in Europe is €164.3bn in 2024.
How many businesses are there in the Travel Agencies & Tour Operators in Europe industry in 2024?
There are 103k businesses in the Travel Agencies & Tour Operators industry in Europe, which has declined at a CAGR of 2.2 % between 2019 and 2024.
Has the Travel Agencies & Tour Operators industry in Europe grown or declined over the past 5 years?
The market size of the Travel Agencies & Tour Operators industry in Europe has been declining at a CAGR of 7.8 % between 2019 and 2024.
What is the forecast growth of the Travel Agencies & Tour Operators industry in Europe over the next 5 years?
Over the next five years, the Travel Agencies & Tour Operators industry in Europe is expected to grow.
What does the Travel Agencies & Tour Operators in Europe include?
Online travel booking services and Travel agency services are part of the Travel Agencies & Tour Operators industry.
Which countries have the most businesses in the Travel Agencies & Tour Operators industry in Europe?
The European country with the most businesses in the Travel Agencies & Tour Operators industry is Russia.
How competitive is the Travel Agencies & Tour Operators industry in Europe?
The level of competition is moderate and steady in the Travel Agencies & Tour Operators industry in Europe.
Related Industries
This industry is covered in 37 countries
- Travel Agencies & Tour Operators in Austria
- Travel Agencies & Tour Operators in France
- Travel Agencies & Tour Operators in Lithuania
- Travel Agencies & Tour Operators in the Netherlands
- Travel Agencies & Tour Operators in Switzerland
- Travel Agencies & Tour Operators in Finland
- Travel Agencies & Tour Operators in Slovenia
- Travel Agencies & Tour Operators in Bulgaria
- Travel Agencies & Tour Operators in Greece
- Travel Agencies & Tour Operators in Romania
- Travel Agencies & Tour Operators in Norway
- Travel Agencies & Tour Operators in Poland
- Travel Agencies & Tour Operators in Cyprus
- Travel Agencies & Tour Operators in Estonia
- Travel Agencies & Tour Operators in Iceland
- Travel Agencies & Tour Operators in Europe
- Travel Agencies & Tour Operators in Luxembourg
- Travel Agencies & Tour Operators in Russia
- Travel Agencies & Tour Operators in Slovakia
- Travel Agencies & Tour Operators in Italy
- Travel Agencies & Tour Operators in Sweden
- Travel Agencies & Tour Operators in Turkey
- Travel Agencies & Tour Operators in Latvia
- Travel Agencies & Tour Operators in Bosnia and Herzegovina
- Travel Agencies & Tour Operators in Spain
- Travel Agencies & Tour Operators in Portugal
- Travel Agencies & Tour Operators in Serbia
- Travel Agencies & Tour Operators in Belgium
- Travel Agencies & Tour Operators in Hungary
- Travel Agencies & Tour Operators in Czechia
- Travel Agencies & Tour Operators in Denmark
- Travel Agencies & Tour Operators in Malta
- Travel Agencies & Tour Operators in Croatia
Table of Contents
About this industry
Industry definition
The industry includes companies that sell travel, tour, transportation and accomodation services to households and commercial clients. This industry is composed of agencies that provide booking, reservation and information services. Tour operators arrange, assemble and conduct tours in Europe and other countries around the world.
What's included in this industry?
Online travel booking servicesTravel agency servicesDomestic tours and excursionsTours to the rest of the worldTours for oversears visitorsIndustry Code
791 - Travel agency and tour operator activities in Europe
Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Performance Snapshot
Charts
- Revenue in the Travel Agencies & Tour Operators in Europe
- Employees in the Travel Agencies & Tour Operators in Europe
- Business in the Travel Agencies & Tour Operators in Europe
- Profit in the Travel Agencies & Tour Operators in Europe
Life Cycle
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
International Trade
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Data Tables
Values and annual change provided for 37 European countries:
- Revenue by Region (2024)
- IVA by Region (2024)
- Enterprises by Region (2024)
- Employment by Region (2024)
- Exports by Region (2024)
- Imports by Region (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
ANALYSIS
What is the competitive landscape in Europe?
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
External Drivers
Analysis
What demographic and macroeconomic factors impact the Travel Agencies & Tour Operators in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Travel Agencies & Tour Operators in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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