Industry Statistics and Trends
Stalls & Markets in Europe key trends
Stalls tend to serve local communities and are independently run.
There are thousands of stalls across Europe who specialise in different products and items.
Social media or an online presence can drive customer traffic.
Markets that gain traction on social media like TikTok or Instagram can boost demand and sales.
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Stalls & Markets in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Stalls & Markets in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 5.9 % over the past five years, to reach an estimated €38.6bn in 2024.
Trends and Insights
Stalls and markets are small and independently run but extremely popular with locals and tourists
- The Stalls and Markets industry across Europe has a very low concentration of companies since the defining feature of most stalls is that they’re small and independently run.
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Stalls & Markets in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Revenue for markets that sell organic food items will grow
- Customers across Europe are increasingly looking for sustainably sourced, organic and local products as health consciousness and environmental awareness grow, which will benefit grocery market sales and food market sales.
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Revenue
€38.6bn
Employees
713k
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Poland +20.2%
- Latvia +18.8%
- Romania +15.2%
- United Kingdom +13.9%
- Turkey +9.8%
Bottom 5 Countries
- Czechia -12.4%
- Croatia -10.4%
- Bosnia & Herzegovina -9.1%
- Malta -5.2%
- Slovakia -5.0%
* CAGR values are for the years 2019-2024.
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Biggest companies in the Stalls & Markets in Europe
Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Borough Market | 87.9 | 0.7 | 0.8 | |
Mercado de San Miguel | 58.3 | 0.8 | 1.4 | |
Neue Heimat | 53.4 | 1.4 | 2.6 |
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Stalls & Markets in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Stalls & Markets industry in Europe in 2024?
The market size of the Stalls & Markets industry in Europe is €38.6bn in 2024.
How many businesses are there in the Stalls & Markets in Europe industry in 2024?
There are 682k businesses in the Stalls & Markets industry in Europe, which has grown at a CAGR of 6.3 % between 2019 and 2024.
Has the Stalls & Markets industry in Europe grown or declined over the past 5 years?
The market size of the Stalls & Markets industry in Europe has been declining at a CAGR of 5.9 % between 2019 and 2024.
What is the forecast growth of the Stalls & Markets industry in Europe over the next 5 years?
Over the next five years, the Stalls & Markets industry in Europe is expected to grow.
What does the Stalls & Markets in Europe include?
Food and groceries and Textile, Clothing and Footwear are part of the Stalls & Markets industry.
Which countries have the most businesses in the Stalls & Markets industry in Europe?
The European country with the most businesses in the Stalls & Markets industry is Russia.
How competitive is the Stalls & Markets industry in Europe?
The level of competition is high and increasing in the Stalls & Markets industry in Europe.
Related Industries
This industry is covered in 37 countries
- Stalls & Markets in Austria
- Stalls & Markets in France
- Stalls & Markets in Lithuania
- Stalls & Markets in the Netherlands
- Stalls & Markets in Italy
- Stalls & Markets in Sweden
- Stalls & Markets in Germany
- Stalls & Markets in Latvia
- Stalls & Markets in Bosnia & Herzegovina
- Stalls & Markets in Greece
- Stalls & Markets in Romania
- Stalls & Markets in Norway
- Stalls & Markets in Hungary
- Stalls & Markets in Denmark
- Stalls & Markets in Poland
- Stalls & Markets in Malta
- Stalls & Markets in Croatia
- Stalls & Markets in Slovenia
- Stalls & Markets in Spain
- Stalls & Markets in Portugal
- Stalls & Markets in Serbia
- Stalls & Markets in Belgium
- Stalls & Markets in Czechia
- Stalls & Markets in Cyprus
- Stalls & Markets in Estonia
- Stalls & Markets in Iceland
- Stalls & Markets in Europe
- Stalls & Markets in Luxembourg
- Stalls & Markets in Russia
- Stalls & Markets in Slovakia
- Stalls & Markets in Switzerland
- Stalls & Markets in Turkey
- Stalls & Markets in Ireland
- Stalls & Markets in Finland
- Stalls & Markets in Bulgaria
Table of Contents
About this industry
Industry definition
The industry retails goods from stalls in open-air or covered markets or from stalls in streets or other open spaces. It can also include the sale of goods from motorised vehicles like trucks and trailers.
Related Terms
STALL POINT-OF-SALEMARKETWhat's included in this industry?
Food and groceriesTextile, Clothing and Footwear Household appliances and consumer electronicsOther goodsCompanies
Borough MarketMercado de San MiguelNeue HeimatIndustry Code
478 - Retail sale via stalls and markets in Europe
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Performance
Key Takeaways
Stalls and markets are small and independently run but extremely popular with locals and tourists
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Stalls & Markets in Europe industry (2011 -2029)
- Employees in the Stalls & Markets in Europe industry (2011 -2029)
- Business in the Stalls & Markets in Europe industry (2011 -2029)
- Profit in the Stalls & Markets in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Stalls & Markets in Europe industry?
Outlook
Analysis
What's driving the Stalls & Markets in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Stalls & Markets in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Stalls & Markets in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Younger people are the biggest customers for markets. Social media has extended the reach of stalls who can market their products and convince people to travel to come and check them out.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Stalls & Markets in Europe industry's products and services performing?
Analysis
What are innovations in the Stalls & Markets in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Stalls & Markets in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Importer
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
High fragmentation keeps concentration low, with small independent stalls. Markets are competitive, with many stalls vying for the attention of customers in small spaces, making it very easy to compare products and prices. Successful stalls go on to open restaurants, keeping concentration low.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Borough Market
- Countries of operation for Mercado de San Miguel
- Countries of operation for Neue Heimat
- Countries of operation for Central Market Hall
- Countries of operation for Naschmarkt
- Countries of operation for Mercado de La Boqueria
- Countries of operation for Grande Braderie De Lille
- Countries of operation for Mercado da Ribeira
- Countries of operation for Rotterdam Markthal
- Countries of operation for Riga Central Market
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Markets need to secure temporary or permanent licenses to trade. Temporary licenses allow stalls to trade in the market but without a permanent place. A permanent license gives stalls entitlement to a permanent pitch.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Stalls & Markets in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Falling disposable income levels have reduced market sales. With less money to spend on discretionary goods, people have been spending less at markets.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Stalls & Markets in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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