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Stalls & Markets in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 478 March 2024 Spotlight Report

Revenue

€38.6bn

2019-2024 5.9 %
2024-2029 X.X %

Employees

713k

2019-2024 6.4 %
2024-2029 X.X %

Businesses

682k

2019-2024 6.3 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Stalls & Markets in Europe industry analysis

Stalls and markets’ industry revenue across Europe is anticipated to contract at a compound annual rate of 5.9% to €38.6 billion over the five years through 2024. The owner-operator nature of the industry and the small size of stalls mean that no companies have any substantial scale and instead operate from one stall. This does cap revenue due to limited expansion opportunities and stalls that are the most successful tend to open shops or restaurants. Stalls and markets experience some seasonal demand spikes. At Christmas time, visiting stalls across Europe is a festive tradition for many people which boost sales and revenue.

European coverage with a localised twist

  • Market estimates from 2014-2029
  • Detailed reports analysing industry performance, market dynamics and company data, compared across countries
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Industry Statistics and Trends

Stalls & Markets in Europe key trends

Stalls tend to serve local communities and are independently run.

 

There are thousands of stalls across Europe who specialise in different products and items.

Social media or an online presence can drive customer traffic.

 

Markets that gain traction on social media like TikTok or Instagram can boost demand and sales.

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Stalls & Markets in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Stalls & Markets in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 5.9 % over the past five years, to reach an estimated €38.6bn in 2024.

Trends and Insights

Stalls and markets are small and independently run but extremely popular with locals and tourists

  • The Stalls and Markets industry across Europe has a very low concentration of companies since the defining feature of most stalls is that they’re small and independently run.

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Stalls & Markets in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Revenue for markets that sell organic food items will grow

  • Customers across Europe are increasingly looking for sustainably sourced, organic and local products as health consciousness and environmental awareness grow, which will benefit grocery market sales and food market sales.

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Revenue

€38.6bn

2019-2024 5.9 %
2024-2029 X.X %

Employees

713k

2019-2024 6.4 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 6.4 % *
  • Job Growth

Top 5 Countries

  1. Poland +20.2%
  2. Latvia +18.8%
  3. Romania +15.2%
  4. United Kingdom +13.9%
  5. Turkey +9.8%

Bottom 5 Countries

  1. Czechia -12.4%
  2. Croatia -10.4%
  3. Bosnia & Herzegovina -9.1%
  4. Malta -5.2%
  5. Slovakia -5.0%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Stalls & Markets in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Borough Market
87.9
0.7
0.8
Mercado de San Miguel
58.3
0.8
1.4
Neue Heimat
53.4
1.4
2.6

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Stalls & Markets in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Stalls & Markets industry in Europe in 2024?

The market size of the Stalls & Markets industry in Europe is €38.6bn in 2024.

How many businesses are there in the Stalls & Markets in Europe industry in 2024?

There are 682k businesses in the Stalls & Markets industry in Europe, which has grown at a CAGR of 6.3 % between 2019 and 2024.

Has the Stalls & Markets industry in Europe grown or declined over the past 5 years?

The market size of the Stalls & Markets industry in Europe has been declining at a CAGR of 5.9 % between 2019 and 2024.

What is the forecast growth of the Stalls & Markets industry in Europe over the next 5 years?

Over the next five years, the Stalls & Markets industry in Europe is expected to grow.

What does the Stalls & Markets in Europe include?

Food and groceries and Textile, Clothing and Footwear are part of the Stalls & Markets industry.

Which countries have the most businesses in the Stalls & Markets industry in Europe?

The European country with the most businesses in the Stalls & Markets industry is Russia.

How competitive is the Stalls & Markets industry in Europe?

The level of competition is high and increasing in the Stalls & Markets industry in Europe.

Related Industries

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Table of Contents

About this industry

Industry definition

The industry retails goods from stalls in open-air or covered markets or from stalls in streets or other open spaces. It can also include the sale of goods from motorised vehicles like trucks and trailers.

Related Terms

STALL POINT-OF-SALEMARKET

What's included in this industry?

Food and groceriesTextile, Clothing and Footwear Household appliances and consumer electronicsOther goods

Companies

Borough MarketMercado de San MiguelNeue Heimat

Industry Code

ISIC 2006

478 - Retail sale via stalls and markets in Europe

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Performance

Key Takeaways

Stalls and markets are small and independently run but extremely popular with locals and tourists

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue Growth
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Stalls & Markets in Europe industry (2011 -2029)
  • Employees in the Stalls & Markets in Europe industry (2011 -2029)
  • Business in the Stalls & Markets in Europe industry (2011 -2029)
  • Profit in the Stalls & Markets in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Stalls & Markets in Europe industry?


Outlook

Analysis

What's driving the Stalls & Markets in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Stalls & Markets in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Stalls & Markets in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Younger people are the biggest customers for markets. Social media has extended the reach of stalls who can market their products and convince people to travel to come and check them out.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Stalls & Markets in Europe industry's products and services performing?

Analysis

What are innovations in the Stalls & Markets in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Stalls & Markets in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Importer
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

High fragmentation keeps concentration low, with small independent stalls. Markets are competitive, with many stalls vying for the attention of customers in small spaces, making it very easy to compare products and prices. Successful stalls go on to open restaurants, keeping concentration low.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Borough Market
  • Countries of operation for Mercado de San Miguel
  • Countries of operation for Neue Heimat
  • Countries of operation for Central Market Hall
  • Countries of operation for Naschmarkt
  • Countries of operation for Mercado de La Boqueria
  • Countries of operation for Grande Braderie De Lille
  • Countries of operation for Mercado da Ribeira
  • Countries of operation for Rotterdam Markthal
  • Countries of operation for Riga Central Market

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Markets need to secure temporary or permanent licenses to trade. Temporary licenses allow stalls to trade in the market but without a permanent place. A permanent license gives stalls entitlement to a permanent pitch.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Stalls & Markets in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Falling disposable income levels have reduced market sales. With less money to spend on discretionary goods, people have been spending less at markets.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Stalls & Markets in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.