Industry Statistics and Trends
Spirit Production in Europe key trends
Europe leads the world in alcohol consumption.
However, steered by health concerns, European drinkers are now cutting their alcohol intake, posing a potential threat to demand for spirits.
Europe's regional spirits enjoy worldwide acclaim.
These spirits, ranging from whisky to vodka, are renowned for their quality, often commanding luxury prices internationally.
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Spirit Production in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Spirit Production in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 5.8 % over the past five years, to reach an estimated €34.4bn in 2024.
Trends and Insights
Europeans are the biggest alcohol drinkers in the world, but consumption is dropping
- Of the 10 biggest alcohol-consuming countries in the world, eight of them are European (including Czechia, Austria and France), according to CIA estimates. Still, consumption is dropping across the board, threatening spirit sales.
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Spirit Production in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Alcohol health concerns threaten to push alcohol consumption down further
- The long-term decline in alcohol consumption is projected to continue in the medium term as the health impact of overconsumption of alcohol becomes more widely accepted.
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Revenue
€34.4bn
Employees
105k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Spirit Production in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Pernod Ricard SA | 12,280.0 | 2,222.3 | 18.1 | |
Bacardi Ltd | 3,871.0 | 766.0 | 19.8 | |
The Edrington Group Ltd | 1,737.8 | 441.2 | 25.4 |
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Spirit Production in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Spirit Production industry in Europe in 2024?
The market size of the Spirit Production industry in Europe is €34.4bn in 2024.
How many businesses are there in the Spirit Production in Europe industry in 2024?
There are 9,700 businesses in the Spirit Production industry in Europe, which has grown at a CAGR of 2.6 % between 2019 and 2024.
Has the Spirit Production industry in Europe grown or declined over the past 5 years?
The market size of the Spirit Production industry in Europe has been declining at a CAGR of 5.8 % between 2019 and 2024.
What is the forecast growth of the Spirit Production industry in Europe over the next 5 years?
Over the next five years, the Spirit Production industry in Europe is expected to grow.
What does the Spirit Production in Europe include?
Whiskey and Vodka are part of the Spirit Production industry.
Which countries have the most businesses in the Spirit Production industry in Europe?
The European country with the most businesses in the Spirit Production industry is Czechia.
How competitive is the Spirit Production industry in Europe?
The level of competition is high and increasing in the Spirit Production industry in Europe.
Related Industries
This industry is covered in 37 countries
- Spirit Production in Austria
- Spirit Production in France
- Spirit Production in Lithuania
- Spirit Production in the Netherlands
- Spirit Production in Belgium
- Spirit Production in Sweden
- Spirit Production in Cyprus
- Spirit Production in Estonia
- Spirit Production in Europe
- Spirit Production in Greece
- Spirit Production in Romania
- Spirit Production in Norway
- Spirit Production in Italy
- Spirit Production in the UK
- Spirit Production in Denmark
- Spirit Production in Germany
- Spirit Production in Latvia
- Spirit Production in Bosnia & Herzegovina
- Spirit Production in the UK
- Gin Production in Germany
- Whisky Production in Germany
- Spirit Production in Germany
- Spirit Production in Ireland
- Spirit Production in Spain
- Spirit Production in Portugal
- Spirit Production in Serbia
- Spirit Production in Switzerland
- Spirit Production in Czechia
- Spirit Production in Turkey
- Spirit Production in Ireland
- Spirit Production in Bulgaria
- Spirit Production in Iceland
- Spirit Production in Luxembourg
- Spirit Production in Russia
- Spirit Production in Slovakia
- Spirit Production in Hungary
- Spirit Production in Poland
- Spirit Production in Finland
- Spirit Production in Croatia
- Spirit Production in Slovenia
Table of Contents
About this industry
Industry definition
Manufacturers in the industry are concerned with the end-to-end process of spirits production, focusing on distilling, blending and bottling.
Related Terms
DISTILSPIRITSALCOHOLWhat's included in this industry?
WhiskeyVodkaGrape-based spiritsGinOtherCompanies
Pernod Ricard SABacardi Ltd The Edrington Group LtdIndustry Code
1101 - Distilling, rectifying and blending of spirits in Europe
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Performance
Key Takeaways
Europeans are the biggest alcohol drinkers in the world, but consumption is dropping
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Spirit Production in Europe industry (2011 -2029)
- Employees in the Spirit Production in Europe industry (2011 -2029)
- Business in the Spirit Production in Europe industry (2011 -2029)
- Profit in the Spirit Production in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Spirit Production in Europe industry?
Outlook
Analysis
What's driving the Spirit Production in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Spirit Production in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Spirit Production in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
The luxury market drives the whisky business. International distillers compete with local producers to tap into the high-end global demand for premium Scotch and Irish whiskey.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Spirit Production in Europe industry's products and services performing?
Analysis
What are innovations in the Spirit Production in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Spirit Production in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Major manufacturers are hoarding popular brands. Manufacturers like Diageo and Pernod Richard own and operate many of the world's most popular brands across many varieties of liquor. Diageo alone produces 40% of all Scotch whisky.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 9 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Pernod Ricard SA
- Countries of operation for Bacardi Ltd
- Countries of operation for The Edrington Group Ltd
- Countries of operation for LVMH Moët Hennessy Louis Vuitton SE
- Countries of operation for Global Spirits Group LLC
- Countries of operation for Mast-Jägermeister SE
- Countries of operation for Davide Campari-Milano NV
- Countries of operation for William Grant & Sons Distillers Ltd
- Countries of operation for Henkell & Co Sektkellerei KG
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Sales and promotion are limited across Europe. Sales of spirits are banned for under 18s in most European countries and under 16 in the rest. Many countries, including Austria, Denmark, France and Ireland, ban or severely limit spirits advertising.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Spirit Production in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
On-trade sales slump slash distillery profit. Distilleries have seen significant reductions in earnings as the pandemic and subsequent economic issues have impacted Europeans' discretionary spending, particularly at hospitality venues, despite healthy profit from premium brands.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Spirit Production in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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