Industry Statistics and Trends
Specialised Design Activities in Europe key trends
New online tools make design software more accessible.
Tools like Figma, Canva and Adobe digital editions give novice designers the skills to do it themselves, taking revenue opportunities away from specialised designers.
Increasing competition pushes down profit.
More accessible technologies are driving a flood of new companies into the market, heightening price competition and limiting designers’ returns.
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Specialised Design Activities in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Specialised Design Activities in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 0.8 % over the past five years, to reach an estimated €50.9bn in 2024.
Trends and Insights
Technological advancements elevate interest in France and the UK shift demand
- Technological advancements and climbing business numbers have seen demand for design service edge upwards as businesses seek to keep up with the latest design trends.
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Specialised Design Activities in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
New service providers will elevate competition, hindering profitability in the UK, Netherlands and Germany
- The easy accessibility of design software online is expected to drive an influx of freelancers into the market, heightening competition and creating further pressure on prices, which will squeeze profitability.
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Revenue
€50.9bn
Employees
385k
Wages
€XX.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Specialised Design Activities in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
WPP plc | 15,364.6 | 422.6 | 2.8 | |
WPP plc | 18,979.0 | 2,808.9 | 14.8 | |
Dentsu International Ltd | 5,209.0 | 31.7 | 0.6 |
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Specialised Design Activities in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Specialised Design Activities industry in Europe in 2024?
The market size of the Specialised Design Activities industry in Europe is €50.9bn in 2024.
How many businesses are there in the Specialised Design Activities in Europe industry in 2024?
There are 276k businesses in the Specialised Design Activities industry in Europe, which has grown at a CAGR of 3.7 % between 2019 and 2024.
Has the Specialised Design Activities industry in Europe grown or declined over the past 5 years?
The market size of the Specialised Design Activities industry in Europe has been declining at a CAGR of 3.7 % between 2019 and 2024.
What is the forecast growth of the Specialised Design Activities industry in Europe over the next 5 years?
Over the next five years, the Specialised Design Activities industry in Europe is expected to decline.
What are the biggest companies in the Specialised Design Activities market in Europe?
The biggest companies operating in the Specialised Design Activities market in Europe are WPP plc, WPP plc and Dentsu International Ltd
What does the Specialised Design Activities in Europe include?
Graphic design and Industrial design are part of the Specialised Design Activities industry.
Which companies have the highest market share in the Specialised Design Activities in Europe?
The company holding the most market share in Europe is WPP plc.
Which countries have the most businesses in the Specialised Design Activities industry in Europe?
The European country with the most businesses in the Specialised Design Activities industry is France.
How competitive is the Specialised Design Activities industry in Europe?
The level of competition is high and increasing in the Specialised Design Activities industry in Europe.
Related Industries
This industry is covered in 37 countries
- Specialised Design Activities in Spain
- Specialised Design Activities in Portugal
- Specialised Design Activities in Serbia
- Specialised Design Activities in Belgium
- Specialised Design Activities in Italy
- Specialised Design Activities in Czechia
- Specialised Design Activities in Sweden
- Specialised Design Activities in Latvia
- Specialised Design Activities in Bosnia & Herzegovina
- Specialised Design Activities in Greece
- Specialised Design Activities in Romania
- Specialised Design Activities in Norway
- Specialised Design Activities in Switzerland
- Specialised Design Activities in Poland
- Specialised Design Activities in Ireland
- Specialised Design Activities in Finland
- Specialised Design Activities in Bulgaria
- Specialised Design Activities in Austria
- Specialised Design Activities in France
- Specialised Design Activities in Lithuania
- Specialised Design Activities in the Netherlands
- Specialised Design Activities in Hungary
- Specialised Design Activities in Denmark
- Specialised Design Activities in Malta
- Specialised Design Activities in Croatia
- Specialised Design Activities in Slovenia
- Specialised Design Activities in Luxembourg
- Specialised Design Activities in Russia
- Specialised Design Activities in Slovakia
- Specialised Design Activities in Turkey
- Specialised Design Activities in Cyprus
- Specialised Design Activities in Estonia
- Specialised Design Activities in Iceland
- Specialised Design Activities in Europe
Table of Contents
About this industry
Industry definition
Companies in this industry specialise in designing clothing, fashion, accessories and other goods. Graphic design and interior design are included in the industry.
Related Terms
FREELANCERCONSUMER DURABLE GOODS INTERIOR DESIGNWhat's included in this industry?
Graphic design Industrial design Interior design Fashion designCompanies
WPP plcWPP plcDentsu International LtdIndustry Code
741 - Specialized design activities in Europe
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Performance
Key Takeaways
Technological advancements elevate interest in France and the UK shift demand
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Specialised Design Activities in Europe industry (2011 -2029)
- Employees in the Specialised Design Activities in Europe industry (2011 -2029)
- Business in the Specialised Design Activities in Europe industry (2011 -2029)
- Profit in the Specialised Design Activities in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Specialised Design Activities in Europe industry?
Outlook
Analysis
What's driving the Specialised Design Activities in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Specialised Design Activities in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Specialised Design Activities in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Hybrid work edges out interior designers. The rise of hybrid work models is seeing companies think twice about their extensive, well-designed office spaces, cutting the ned for interior design services.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Specialised Design Activities in Europe industry's products and services performing?
Analysis
What are innovations in the Specialised Design Activities in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Specialised Design Activities in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger companies undertake consolidation efforts. Prominent specialised design companies have acquired smaller businesses to expand their reach and presence across Europe.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 14 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for WPP plc
- Countries of operation for WPP plc
- Countries of operation for Dentsu International Ltd
- Countries of operation for Dentsu International Ltd
- Countries of operation for Dept Holding B.V.
- Countries of operation for MetaDesign GmbH
- Countries of operation for Dragon Rouge SAS
- Countries of operation for Pininfarina SpA
- Countries of operation for BOND Creative Agency Oy
- Countries of operation for Claremont Group Interiors Ltd
- Countries of operation for Claremont Group Interiors Ltd
- Countries of operation for Anima Design SL
- Countries of operation for Phoenix Design GmbH + Co. KG
- Countries of operation for MetaDesign GmbH
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Most regulations affecting designers are indirect. Designers must comply with the regulatory requirements of the industries they provide services for. For example, interior designers must consider the same building and safety codes as architects and engineers.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Specialised Design Activities in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Intense competition exerts pressure on prices and profitability. Specialist designers that offer a comprehensive range of services can set themselves apart from the competition, allowing them to charge higher prices and generate stronger returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Specialised Design Activities in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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