Industry Statistics and Trends
Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe key trends
Hygiene product sales soar during the pandemic.
Escalating health concerns drove up sales of soaps and detergents as people looked to avoid contracting the virus. Hand sanitiser sales fared especially well.
Industry giants set rigorous environmental targets.
Companies like P&G have set ambitious sustainability goals and launched eco-awareness campaigns, though local sustainable brands are also gaining traction, mainly via online sales channels.
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 3.1 % over the past five years, to reach an estimated €110.8bn in 2024.
Trends and Insights
The COVID-19 outbreak has been a double-edged sword for performance (EU)
- The COVID-19 outbreak skyrocketed demand for anti-microbial soaps and detergents. European shoppers raised their hygiene standards, bulk-buying things like soaps and hand sanitisers in a bid to prevent catching and spreading COVID-19, boosting revenue growth.
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Eco-consciousness shoppers will increasingly favour sustainable brands giving rise to eco-friendly initiatives
- Consumers are set to become increasingly conscious of the positive impact they can have on the environment by doing something as small as changing their product choices. This trend may lead to consumers hijacking players that don’t offer a wide range of sustainable brand options.
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Revenue
€110.8bn
Employees
421k
Wages
€XX.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
The Procter & Gamble Company | 82,298.7 | 18,460.0 | 22.4 | |
Unilever plc | 61,675.0 | 10,441.0 | 16.9 | |
Henkel AG & Co KGaA | 22,983.1 | 2,403.2 | 10.5 |
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Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe in 2024?
The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe is €110.8bn in 2024.
How many businesses are there in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry in 2024?
There are 18,329 businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe, which has grown at a CAGR of 4.0 % between 2019 and 2024.
Has the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe grown or declined over the past 5 years?
The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe has been declining at a CAGR of 4.0 % between 2019 and 2024.
What is the forecast growth of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe over the next 5 years?
Over the next five years, the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe is expected to decline.
What are the biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing market in Europe?
The biggest companies operating in the Soap, Detergent, Perfume & Cosmetics Manufacturing market in Europe are The Procter & Gamble Company, Unilever plc and Henkel AG & Co KGaA
What does the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe include?
Perfumes and toilet preparations and Soap and detergents are part of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry.
Which companies have the highest market share in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe?
The company holding the most market share in Europe is The Procter & Gamble Company.
Which countries have the most businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe?
The European country with the most businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry is France.
How competitive is the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe?
The level of competition is high and increasing in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Ireland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Estonia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Greece
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Romania
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Norway
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Iceland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Poland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Luxembourg
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Turkey
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Cyprus
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Russia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Italy
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Sweden
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Slovakia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Latvia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in France
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Lithuania
- Soap, Detergent, Perfume & Cosmetics Manufacturing in the Netherlands
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Austria
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Finland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Slovenia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Bulgaria
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Spain
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Belgium
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Malta
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Hungary
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Czechia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Denmark
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Portugal
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Bosnia & Herzegovina
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Serbia
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture various surfactant products including soap, washing powder, dishwasher detergent, textile softener and crude glycerol. They also produce perfumes, make-up, haircare and body-care products, oral hygiene products, shaving preparations and cosmetic soap. The products are then sold to downstream retail, industrial, commercial and household users.
Related Terms
SURFACTANT DETERGENTPETROCHEMICAL FEEDSTOCKWhat's included in this industry?
Perfumes and toilet preparationsSoap and detergentsCleaning and polishing preparationsCompanies
The Procter & Gamble CompanyUnilever plcHenkel AG & Co KGaAIndustry Code
2023 - Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations in Europe
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Performance
Key Takeaways
The COVID-19 outbreak has been a double-edged sword for performance (EU)
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2011 -2029)
- Employees in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2011 -2029)
- Business in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2011 -2029)
- Profit in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Outlook
Analysis
What's driving the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
COVID-19 mixes up the industry’s sales mix. The pandemic-led closure of physical retail outlets dampened demand for perfumes, while heightened hygiene awareness increased sales of soaps and detergents.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry's products and services performing?
Analysis
What are innovations in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Dominant brands command shelf space, but eco-consciousness fuels sustainable challengers. The largest manufacturers dominate through their strong brand reputations, which help them win shelf space. At the same time, growing eco-awareness gives rise to smaller sustainable brands.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 9 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for The Procter & Gamble Company
- Countries of operation for Unilever plc
- Countries of operation for Henkel AG & Co KGaA
- Countries of operation for S. C. Johnson & Son
- Countries of operation for Persan SA
- Countries of operation for Sodasan Verwaltungs GmbH & Co. KG
- Countries of operation for Paglieri SpA
- Countries of operation for Rolco Bianil AE
- Countries of operation for Betasoap Sp zoo
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Beauty and hygiene product manufacturers face numerous regulations. They have to comply with REACH, which regulates the use of chemicals, and the CLP Regulation, covering the labelling and packaging of their products, among other legislation.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Profit falters thanks to rising oil prices. The spike in oil prices that followed Russia’s invasion of Ukraine drove up manufacturers’ costs. They’ve struggled to pass these on through higher prices, limiting their returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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