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Pubs, Bars & Coffee shops in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 563 March 2024 Spotlight Report

Revenue

€91.6bn

2019-2024 9.6 %
2024-2029 X.X %

Employees

2m

2019-2024 1.2 %
2024-2029 X.X %

Businesses

646k

2019-2024 1.1 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

Pubs, Bars & Coffee shops in Europe industry analysis

Consumer sentiment, disposable income levels and drinking habits impact spending on drinking establishments. Europe is known for its well-established drinking culture, which varies from country to country. Beer and wine consumption are very popular on the continent, with many countries also major producers of these beverages. However, alcohol consumption per capita in Europe is on a downward trend, hindering demand for drinking establishments. The COVID-19 pandemic decimated industry demand in 2020 as establishments shut their doors and tourist numbers plummeted. Industry revenue is expected to contract at a compound annual rate of 9.6% to €91.6 billion over the five years through 2024, including a 2.9% drop in 2024.

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Industry Statistics and Trends

Pubs, Bars & Coffee shops in Europe key trends

Rising health consciousness decreases alcohol consumption in Europe.

 

Lower alcohol consumption hinders spending at drinking establishments and encourages industry players to expand their non-alcoholic beverage offerings, offering new growth opportunities amid changing consumer preferences.

The COVID-19 pandemic decimates revenue as drinking establishments temporarily closed.

 

As pubs, bars and nightclubs were forced to close for long periods, many consumers turned to off-trade channels, shifting consumption to homes. The removal of restrictions unleashed pent-up demand, aiding revenue recovery.

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Pubs, Bars & Coffee shops in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Pubs, Bars & Coffee shops in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 9.6 % over the past five years, to reach an estimated €91.6bn in 2024.

Trends and Insights

Europe has a well-established drinking culture

  • Drinking habits vary between European countries, with nations like the UK, Ireland and Germany particularly popular for their beer drinking. At the same time, certain spirits like vodka and wine are the go-to for consumers in countries like France, Spain and Italy.

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Pubs, Bars & Coffee shops in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

More favourable economic conditions will boost growth

  • An improving economic climate and higher consumer sentiment will support European consumer spending on going out and drinking. Inflation is easing, with the rate in the EU contracting to 2.9% in October 2023, which is the lowest in more than two years.

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Revenue

€91.6bn

2019-2024 9.6 %
2024-2029 X.X %

Employees

2m

2019-2024 1.2 %
2024-2029 X.X %

Wages

€XX.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 1.2 % *
  • Job Growth

Top 5 Countries

  1. Lithuania +12.8%
  2. Bosnia & Herzegovina +2.6%
  3. Malta +2.1%
  4. Cyprus +2.1%
  5. Netherlands +1.1%

Bottom 5 Countries

  1. Italy -11.2%
  2. Austria -8.2%
  3. Norway -7.9%
  4. Estonia -7.3%
  5. Denmark -4.1%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Pubs, Bars & Coffee shops in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
JD Wetherspoon plc
2,338.6
74.0
3.2
Stonegate Pub Company Ltd
2,266.0
155.0
6.8
Mitchells & Butlers plc
2,884.5
170.6
5.9

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Pubs, Bars & Coffee shops in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Pubs, Bars & Coffee shops industry in Europe in 2024?

The market size of the Pubs, Bars & Coffee shops industry in Europe is €91.6bn in 2024.

How many businesses are there in the Pubs, Bars & Coffee shops in Europe industry in 2024?

There are 646k businesses in the Pubs, Bars & Coffee shops industry in Europe, which has declined at a CAGR of 1.1 % between 2019 and 2024.

Has the Pubs, Bars & Coffee shops industry in Europe grown or declined over the past 5 years?

The market size of the Pubs, Bars & Coffee shops industry in Europe has been declining at a CAGR of 9.6 % between 2019 and 2024.

What is the forecast growth of the Pubs, Bars & Coffee shops industry in Europe over the next 5 years?

Over the next five years, the Pubs, Bars & Coffee shops industry in Europe is expected to grow.

What does the Pubs, Bars & Coffee shops in Europe include?

Serving non-alcoholic beverages and Serving alcoholic beverages are part of the Pubs, Bars & Coffee shops industry.

Which countries have the most businesses in the Pubs, Bars & Coffee shops industry in Europe?

The European country with the most businesses in the Pubs, Bars & Coffee shops industry is Spain.

How competitive is the Pubs, Bars & Coffee shops industry in Europe?

The level of competition is high and increasing in the Pubs, Bars & Coffee shops industry in Europe.

Related Industries

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Table of Contents

About this industry

Industry definition

The industry covers the preparation and serving of beverages for immediate consumption in bars, pubs and nightclubs. The industry does not include the resale of packaged or ready-made beverages or the retail of beverages through vending machines.

Related Terms

ACCESS FEESGASTROPUBON-TRADEOFF-TRADE

What's included in this industry?

Serving non-alcoholic beveragesServing alcoholic beveragesServing foodAdmission feesVenue hire

Companies

JD Wetherspoon plcStonegate Pub Company LtdMitchells & Butlers plc

Industry Code

ISIC 2006

563 - Beverage serving activities in Europe

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Performance

Key Takeaways

Europe has a well-established drinking culture

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Pubs, Bars & Coffee shops in Europe industry (2011 -2029)
  • Employees in the Pubs, Bars & Coffee shops in Europe industry (2011 -2029)
  • Business in the Pubs, Bars & Coffee shops in Europe industry (2011 -2029)
  • Profit in the Pubs, Bars & Coffee shops in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Pubs, Bars & Coffee shops in Europe industry?


Outlook

Analysis

What's driving the Pubs, Bars & Coffee shops in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Pubs, Bars & Coffee shops in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Pubs, Bars & Coffee shops in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Health awareness among consumers hinders alcoholic beverage sales. A growing number of European consumers are reducing or cutting out completely alcohol consumption, turning to healthier beverages instead.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Pubs, Bars & Coffee shops in Europe industry's products and services performing?

Analysis

What are innovations in the Pubs, Bars & Coffee shops in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Pubs, Bars & Coffee shops in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Importer
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

The industry is highly fragmented. Most players are small, independent drinking establishments, with no large players having significant control in the market.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for JD Wetherspoon plc
  • Countries of operation for Stonegate Pub Company Ltd
  • Countries of operation for Mitchells & Butlers plc
  • Countries of operation for Greene King Ltd
  • Countries of operation for REKOM Group AS
  • Countries of operation for Ocio Management SL
  • Countries of operation for Wells & Co.
  • Countries of operation for Sperger Gaststättenbetrieb OHG
  • Countries of operation for Bootshaus Cologne GmbH
  • Countries of operation for Universo Pacha SA

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Drinking establishments must follow the rules on alcohol sales. Pubs, bars and nightclubs must have the relevant licences to operate and serve alcohol on their premises, which affects their sales practices.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Pubs, Bars & Coffee shops in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

COVID-19 restrictions hurt business profitability. The COVID-19 pandemic and high inflation have decreased consumer confidence and spending, while higher input prices and utility costs due to Europe's energy crisis have added to operational expenses.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Pubs, Bars & Coffee shops in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.