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Porcelain & Ceramic Product Manufacturing in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 2393 June 2024 Spotlight Report

Revenue

€8.7bn

2019-2024 5.2 %
2024-2029 X.X %

Employees

101k

2019-2024 0.2 %
2024-2029 X.X %

Businesses

14,855

2019-2024 0.1 %
2024-2029 X.X %

Profit

€XXX.Xm

2019-2024 X.X %

Profit Margin

X.X%

2019-2024 X.X pp

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Porcelain & Ceramic Product Manufacturing in Europe industry analysis

Europe’s Porcelain and Ceramic Product Manufacturing industry is home to robust craftsmanship, diverse offerings and a market that prizes high-end, artistic designs. However, the industry has run into some economic challenges, including competition from cheap imports, particularly from low-cost Asian countries, and harsh disruptions due to COVID-19, affecting primarily the construction and hospitality sectors, which are major consumers of ceramic products. Revenue is projected to contract at a compound annual rate of 5.2% to €8.7 billion over the five years through 2024, including a 3.7% drop in 2024.

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  • Market estimates from 2014 - 2029
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Industry Statistics and Trends

Porcelain & Ceramic Product Manufacturing in Europe key trends

Rising demand fuels luxury ceramics market's growth.

 

Consumers are increasingly seeking premium, unique ceramic designs for their home and decorative needs.

Digital technologies boost Europe's porcelain and ceramic manufacturing.

 

Enhancements like 3D printing and IoT enable detailed production, streamline processes, increase design diversity and reduce costs, providing a competitive edge.

Ceramic industry struggles amid COVID-19 and economic disruptions.

 

The pandemic seriously weakened demand from construction and hospitality sectors which experienced lower activity.

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Porcelain & Ceramic Product Manufacturing in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Porcelain & Ceramic Product Manufacturing in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 5.2 % over the past five years, to reach an estimated €8.7bn in 2024.

Trends and Insights

Europe has a reputation for high-quality ceramic product manufacturing

  • Europe’s Porcelain and Ceramic Product Manufacturing industry is characterised by a strong tradition of craftsmanship, aesthetic appeal and innovative design.

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Porcelain & Ceramic Product Manufacturing in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

Rising demand for luxury ceramics and unique designs will fuel growth

  • More consumers are appreciating the aesthetic definitions and durability that luxury ceramics add to spaces. This is pushing manufacturers to invest in high-end, unique designs to meet the increasing demand.

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Revenue

€8.7bn

2019-2024 5.2 %
2024-2029 X.X %

Employees

101k

2019-2024 0.2 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 0.2 % *
  • Job Growth

Top 5 Countries

  1. Belgium +33.2%
  2. Bosnia & Herzegovina +12.8%
  3. Czechia +10.8%
  4. France +10.6%
  5. Denmark +8.3%

Bottom 5 Countries

  1. Finland -9.1%
  2. Serbia -9.0%
  3. Norway -8.0%
  4. Ireland-7.4%
  5. Turkey -6.9%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Porcelain & Ceramic Product Manufacturing in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Villeroy & Boch AG
1,578.3
157.8
10.0
Geberit AG
3,064.7
707.7
23.1
Fiskars Oyj Abp
1,214.5
115.8
9.5

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Porcelain & Ceramic Product Manufacturing in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Porcelain & Ceramic Product Manufacturing industry in Europe in 2024?

The market size of the Porcelain & Ceramic Product Manufacturing industry in Europe is €8.7bn in 2024. 

How many businesses are there in the Porcelain & Ceramic Product Manufacturing in Europe industry in 2024?

There are 14,855 businesses in the Porcelain & Ceramic Product Manufacturing industry in Europe, which has declined at a CAGR of 0.1 % between 2019 and 2024.

Has the Porcelain & Ceramic Product Manufacturing industry in Europe grown or declined over the past 5 years?

The market size of the Porcelain & Ceramic Product Manufacturing industry in Europe has been declining at a CAGR of 0.1 % between 2019 and 2024. 

What is the forecast growth of the Porcelain & Ceramic Product Manufacturing industry in Europe over the next 5 years?

Over the next five years, the Porcelain & Ceramic Product Manufacturing industry in Europe is expected to decline.

What are the biggest companies in the Porcelain & Ceramic Product Manufacturing market in Europe?

The biggest companies operating in the Porcelain & Ceramic Product Manufacturing market in Europe are Villeroy & Boch AG, Geberit AG and Fiskars Oyj Abp

What does the Porcelain & Ceramic Product Manufacturing in Europe include?

Ceramic household and ornamental articles and Ceramic sanitary fixtures are part of the Porcelain & Ceramic Product Manufacturing industry.

Which companies have the highest market share in the Porcelain & Ceramic Product Manufacturing in Europe?

The company holding the most market share in Europe is Villeroy & Boch AG.

Which countries have the most businesses in the Porcelain & Ceramic Product Manufacturing industry in Europe?

The European country with the most businesses in the Porcelain & Ceramic Product Manufacturing industry is France.

How competitive is the Porcelain & Ceramic Product Manufacturing industry in Europe?

The level of competition is high and increasing in the Porcelain & Ceramic Product Manufacturing industry in Europe.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

The industry manufacturers a variety of porcelain and ceramic products for various uses. This includes ceramic tableware and other domestic or toilet articles, statuettes and ornamental articles, electrical insulators and insulating fittings of ceramics, ceramic furniture and ceramic pots and articles used for conveyance or packing of goods. The manufacture of laboratory, chemical and industrial products is also included.

Related Terms

CERAMICPORCELAINBIDET

What's included in this industry?

Ceramic household and ornamental articlesCeramic sanitary fixtures Ceramic insulators and insulating fittingsCeramic pots and jarsCeramic and ferrite magnetsCeramic laboratory, chemical and industrial products

Companies

Villeroy & Boch AGGeberit AGFiskars Oyj Abp

Industry Code

ISIC 2006

2393 - Manufacture of other porcelain and ceramic products in Europe

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Performance

Key Takeaways

Europe has a reputation for high-quality ceramic product manufacturing

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Porcelain & Ceramic Product Manufacturing in Europe industry (2011 -2029)
  • Employees in the Porcelain & Ceramic Product Manufacturing in Europe industry (2011 -2029)
  • Business in the Porcelain & Ceramic Product Manufacturing in Europe industry (2011 -2029)
  • Profit in the Porcelain & Ceramic Product Manufacturing in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Porcelain & Ceramic Product Manufacturing in Europe industry?


Outlook

Analysis

What's driving the Porcelain & Ceramic Product Manufacturing in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Porcelain & Ceramic Product Manufacturing in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Porcelain & Ceramic Product Manufacturing in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Consumer demand leans towards stylish home décor. While consumers love using stylish ceramic household and ornamental articles to decorate their homes, the non-essential nature of these items makes them vulnerable to economic fluctuations and competition from cheaper imports.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Porcelain & Ceramic Product Manufacturing in Europe industry's products and services performing?

Analysis

What are innovations in the Porcelain & Ceramic Product Manufacturing in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Porcelain & Ceramic Product Manufacturing in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

Europe's porcelain and ceramic product manufacturing industry is fairly scattered. This industry, while having some leading manufacturers, is not dominated by a few key players, indicating broader competition and diversity among businesses.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Villeroy & Boch AG
  • Countries of operation for Geberit AG
  • Countries of operation for Fiskars Oyj Abp
  • Countries of operation for Sambonet Paderno Industrie SpA
  • Countries of operation for Duravit AG
  • Countries of operation for Roca Sanitario SA
  • Countries of operation for Porzellanfabriken Christian Seltmann GmbH
  • Countries of operation for Laufen Austria AG
  • Countries of operation for Kohler France
  • Countries of operation for KOLPA doo

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

The industry receives low public and private support. There’s some support in the form of governmental funding for innovation and training and aid from trade associations, like Cerame-Unie, which represents the European ceramic industry.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Porcelain & Ceramic Product Manufacturing in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Inflation's hitting the porcelain and ceramic product industry hard. Rising costs for raw materials and energy, coupled with global supply chain disruptions are making manufacturing significantly more expensive.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Porcelain & Ceramic Product Manufacturing in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.