Industry Statistics and Trends
Personal & Household Goods Rental & Leasing in Europe key trends
Consumer preferences are shifting from renting to owning because of dropping prices.
This shift has prompted many rental companies to introduce rent-to-purchase schemes to maintain their business.
Major electronic retailers are lowering prices to increase market competitiveness.
This move threatens the rental industry's revenue, as consumers find buying electronics more affordable.
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Personal & Household Goods Rental & Leasing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Personal & Household Goods Rental & Leasing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 3.7 % over the past five years, to reach an estimated €23.9bn in 2024.
Trends and Insights
Consumers prefer owning over renting as prices of electronic appliances drop
- Rapid technological advancements in consumer and business electronics and appliances have shifted significantly towards outright purchases rather than rentals or leasing options. This trend reflects the growing preference of consumers and businesses to own the latest equipment at cheaper prices.
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Personal & Household Goods Rental & Leasing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Electronic retailers slash prices, eating away at rental revenue
- As technological advancements progress and the life cycle of household electronics and appliances shortens, the prices for these items will fall. This will make them more accessible to a broader range of consumers.
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Revenue
€23.9bn
Employees
167k
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Bosnia & Herzegovina +13.6%
- Serbia +10.2%
- United Kingdom +5.7%
- Czechia +5.0%
- Slovakia +4.2%
* CAGR values are for the years 2019-2024.
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Biggest companies in the Personal & Household Goods Rental & Leasing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Inter Ikea Systems BV | 30,051.1 | 2,288.7 | 7.6 | |
CORT Business Services Corporation | 577.0 | 43.3 | 7.5 | |
Ashtead Group plc | 10,006.8 | 2,712.8 | 27.1 |
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Personal & Household Goods Rental & Leasing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Personal & Household Goods Rental & Leasing industry in Europe in 2024?
The market size of the Personal & Household Goods Rental & Leasing industry in Europe is €23.9bn in 2024.
How many businesses are there in the Personal & Household Goods Rental & Leasing in Europe industry in 2024?
There are 52,085 businesses in the Personal & Household Goods Rental & Leasing industry in Europe, which has grown at a CAGR of 2.0 % between 2019 and 2024.
Has the Personal & Household Goods Rental & Leasing industry in Europe grown or declined over the past 5 years?
The market size of the Personal & Household Goods Rental & Leasing industry in Europe has been declining at a CAGR of 3.7 % between 2019 and 2024.
What is the forecast growth of the Personal & Household Goods Rental & Leasing industry in Europe over the next 5 years?
Over the next five years, the Personal & Household Goods Rental & Leasing industry in Europe is expected to grow.
What does the Personal & Household Goods Rental & Leasing in Europe include?
Household appliances and goods and Video and game rentals are part of the Personal & Household Goods Rental & Leasing industry.
Which countries have the most businesses in the Personal & Household Goods Rental & Leasing industry in Europe?
The European country with the most businesses in the Personal & Household Goods Rental & Leasing industry is France.
How competitive is the Personal & Household Goods Rental & Leasing industry in Europe?
The level of competition is high and increasing in the Personal & Household Goods Rental & Leasing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Personal & Household Goods Rental & Leasing in Greece
- Personal & Household Goods Rental & Leasing in Romania
- Personal & Household Goods Rental & Leasing in Norway
- Personal & Household Goods Rental & Leasing in Hungary
- Personal & Household Goods Rental & Leasing in Denmark
- Personal & Household Goods Rental & Leasing in Poland
- Personal & Household Goods Rental & Leasing in Malta
- Personal & Household Goods Rental & Leasing in Croatia
- Personal & Household Goods Rental & Leasing in Slovenia
- Bike Rental in Germany
- Personal & Household Goods Rental & Leasing in Austria
- Personal & Household Goods Rental & Leasing in France
- Personal & Household Goods Rental & Leasing in Lithuania
- Personal & Household Goods Rental & Leasing in the Netherlands
- Personal & Household Goods Rental & Leasing in Italy
- Personal & Household Goods Rental & Leasing in Sweden
- Personal & Household Goods Rental & Leasing in Germany
- Personal & Household Goods Rental & Leasing in Latvia
- Personal & Household Goods Rental & Leasing in Bosnia & Herzegovina
- Personal & Household Goods Rental & Leasing in Spain
- Personal & Household Goods Rental & Leasing in Portugal
- Personal & Household Goods Rental & Leasing in Serbia
- Personal & Household Goods Rental & Leasing in Belgium
- Personal & Household Goods Rental & Leasing in Czechia
- Personal & Household Goods Rental & Leasing in Cyprus
- Personal & Household Goods Rental & Leasing in Estonia
- Personal & Household Goods Rental & Leasing in Iceland
- Personal & Household Goods Rental & Leasing in Europe
- Personal & Household Goods Rental & Leasing in Luxembourg
- Personal & Household Goods Rental & Leasing in Russia
- Personal & Household Goods Rental & Leasing in Slovakia
- Personal & Household Goods Rental & Leasing in Switzerland
- Personal & Household Goods Rental & Leasing in Turkey
- Personal & Household Goods Rental & Leasing in Ireland
- Personal & Household Goods Rental & Leasing in Finland
- Personal & Household Goods Rental & Leasing in Bulgaria
Table of Contents
About this industry
Industry definition
Companies in the industry specialise in renting and leasing personal and household goods (e.g. DVDs, leisure products, sports equipment, furniture, electrical goods and home appliances).
Related Terms
COMPUTERISED INVENTORY TRACKING RENT-TO-PURCHASE SUBSCRIPTION VIDEO ON DEMAND (SVOD)What's included in this industry?
Household appliances and goodsVideo and game rentalsElectronic equipmentCompanies
Inter Ikea Systems BVCORT Business Services CorporationAshtead Group plcIndustry Code
772 - Renting and leasing of personal and household goods in Europe
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Performance
Key Takeaways
Consumers prefer owning over renting as prices of electronic appliances drop
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Personal & Household Goods Rental & Leasing in Europe industry (2011 -2029)
- Employees in the Personal & Household Goods Rental & Leasing in Europe industry (2011 -2029)
- Business in the Personal & Household Goods Rental & Leasing in Europe industry (2011 -2029)
- Profit in the Personal & Household Goods Rental & Leasing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Personal & Household Goods Rental & Leasing in Europe industry?
Outlook
Analysis
What's driving the Personal & Household Goods Rental & Leasing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Personal & Household Goods Rental & Leasing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Personal & Household Goods Rental & Leasing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
The household appliance and electronic equipment rental markets are suffering. Falling prices and increased competition have led to a decline in demand for rentals, as households and businesses can more easily purchase these items outright.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Personal & Household Goods Rental & Leasing in Europe industry's products and services performing?
Analysis
What are innovations in the Personal & Household Goods Rental & Leasing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Personal & Household Goods Rental & Leasing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Importer
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Many small-scale rental companies populate the industry. Each focuses on specific regional or niche product markets. With a broad array of product offerings and significant overall size, no single firm dominates the marketplace.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 9 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Inter Ikea Systems BV
- Countries of operation for CORT Business Services Corporation
- Countries of operation for Ashtead Group plc
- Countries of operation for HSS Hire Group plc
- Countries of operation for Speedy Hire plc
- Countries of operation for Boels Rental
- Countries of operation for Aggreko plc
- Countries of operation for CWS-boco International GmbH
- Countries of operation for Grover Group GmbH
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
The industry must adhere to safety and health management regulations. These hold employers responsible and define workers' rights and duties. These rules require continuous improvement of company processes through regular risk assessments.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Personal & Household Goods Rental & Leasing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Profitability in the appliance market shrinks because of cheaper imports and lower electronics prices. Rental companies can offset losses by repeatedly leasing appliances across their life cycle.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Personal & Household Goods Rental & Leasing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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