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Paint, Coatings & Printing Ink Manufacturing in Europe - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

ISIC 2022 June 2024 Spotlight Report

Revenue

€60.2bn

2019-2024 4.6 %
2024-2029 X.X %

Employees

246k

2019-2024 3.0 %
2024-2029 X.X %

Businesses

6,447

2019-2024 0.9 %
2024-2029 X.X %

Profit

€X.Xbn

2019-2024 X.X %

Profit Margin

XX.X%

2019-2024 X.X pp

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

Paint, Coatings & Printing Ink Manufacturing in Europe industry analysis

The European Paint, Coatings and Printing Ink Manufacturing industry is forecast to fall at a compound annual rate of 4.6% to reach €60.2 billion over the five years through 2024, including a dip of 3.5% in 2024. The industry has contended with vast fluctuations in demand, with the long-term decline in printing and a stalling of automobile production during COVID-19, which led to declining in revenue in 2021 and 2022. As sales of paints, inks and coatings typically follow the broader economy, sales were boosted by the post-pandemic recovery, although this was short-lived, with strong economic headwinds hitting key downstream markets and raw material suppliers following the Russian invasion of Ukraine. While some of the industry’s most prominent manufacturers are international operators boasting strong regional and global name brand names, supply chains across the board have been hit by a string of raw material price spikes. High inflation and interest rates have curbed consumer and commercial spending, limiting paint sales.

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Industry Statistics and Trends

Paint, Coatings & Printing Ink Manufacturing in Europe key trends

Automotive production sales drive coatings demand.

 

Strong vehicle output in 2023 boosted revenue as vehicle manufacturers are primary buyers of coatings with scratch and corrosion-resistant properties.

Printing inks will become highly specialised.

 

While printed media is in long-term decline, demand for niche, highly-specialised inks supports a small sales revival.

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Paint, Coatings & Printing Ink Manufacturing in Europe

Industry Revenue

Total value and annual change from 2011-2029. Includes 5-year outlook.

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Paint, Coatings & Printing Ink Manufacturing in Europe market size (2019-2024)

Industry revenue has declined at a CAGR of 4.6 % over the past five years, to reach an estimated €60.2bn in 2024.

Trends and Insights

A mild winter and ample supply lowers titanium dioxide price

  • The price of titanium dioxide (essential for opacity and brightness in paints and coatings) settled at US$3,390 (€3123.20) in December 2023 on the Belgian market, marking a fall in price compared to September 2023, according to ChemAnalyst.

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Paint, Coatings & Printing Ink Manufacturing in Europe outlook (2024-2029)

Market size is projected to grow over the next five years.

The future of printing inks is in limbo

  • The rapid digitalisation of everyday life has substantially cut the reliance on printed media and documents. Newspaper publishers are focusing their resources towards their online presence, the widespread uptake of e-readers eats into sales of books and paperless transactions and businesses are becoming the norm.

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Revenue

€60.2bn

2019-2024 4.6 %
2024-2029 X.X %

Employees

246k

2019-2024 3.0 %
2024-2029 X.X %

Wages

€X.Xbn

2019-2024 X.X %
2024-2029 X.X %

European Leaders & Laggards

Europe Job Growth CAGR: 3.0 % *
  • Job Growth

Top 5 Countries

  1. Russia +8.9%
  2. Romania +7.9%
  3. Netherlands +7.6%
  4. Greece +6.6%
  5. Turkey +6.4%

Bottom 5 Countries

  1. Bosnia & Herzegovina -4.2%
  2. Cyprus -4.1%
  3. Denmark -3.9%
  4. Ireland-2.6%
  5. Slovakia -2.5%

* CAGR values are for the years 2019-2024.

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Biggest companies in the Paint, Coatings & Printing Ink Manufacturing in Europe

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Akzo Nobel NV
11,831.8
142.0
1.2
PPG Industries Inc
17,543.0
965.2
5.5
BASF SE
91,831.2
6,892.6
7.5

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Paint, Coatings & Printing Ink Manufacturing in Europe

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Top Questions Answered in this Report

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What is the market size of the Paint, Coatings & Printing Ink Manufacturing industry in Europe in 2024?

The market size of the Paint, Coatings & Printing Ink Manufacturing industry in Europe is €60.2bn in 2024. 

How many businesses are there in the Paint, Coatings & Printing Ink Manufacturing in Europe industry in 2024?

There are 6,447 businesses in the Paint, Coatings & Printing Ink Manufacturing industry in Europe, which has grown at a CAGR of 0.9 % between 2019 and 2024.

Has the Paint, Coatings & Printing Ink Manufacturing industry in Europe grown or declined over the past 5 years?

The market size of the Paint, Coatings & Printing Ink Manufacturing industry in Europe has been declining at a CAGR of 0.9 % between 2019 and 2024. 

What is the forecast growth of the Paint, Coatings & Printing Ink Manufacturing industry in Europe over the next 5 years?

Over the next five years, the Paint, Coatings & Printing Ink Manufacturing industry in Europe is expected to decline.

What are the biggest companies in the Paint, Coatings & Printing Ink Manufacturing market in Europe?

The biggest companies operating in the Paint, Coatings & Printing Ink Manufacturing market in Europe are Akzo Nobel NV, PPG Industries Inc and BASF SE

What does the Paint, Coatings & Printing Ink Manufacturing in Europe include?

Decorative paints and Industrial coatings are part of the Paint, Coatings & Printing Ink Manufacturing industry.

Which companies have the highest market share in the Paint, Coatings & Printing Ink Manufacturing in Europe?

The company holding the most market share in Europe is Akzo Nobel NV.

Which countries have the most businesses in the Paint, Coatings & Printing Ink Manufacturing industry in Europe?

The European country with the most businesses in the Paint, Coatings & Printing Ink Manufacturing industry is Russia.

How competitive is the Paint, Coatings & Printing Ink Manufacturing industry in Europe?

The level of competition is moderate and steady in the Paint, Coatings & Printing Ink Manufacturing industry in Europe.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry are predominantly involved in the manufacture of paints, varnishes and similar coatings (including enamels or lacquers), along with mastics and sealants. The industry also includes those involved in the manufacture of printing ink.

Related Terms

Printing InksVarnishPigments

What's included in this industry?

Decorative paintsIndustrial coatingsPrinting inksOther

Companies

Akzo Nobel NVPPG Industries IncBASF SE

Industry Code

ISIC 2006

2022 - Manufacture of paints, varnishes and similar coatings, printing ink and mastics in Europe

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Performance

Key Takeaways

A mild winter and ample supply lowers titanium dioxide price

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Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue in the Paint, Coatings & Printing Ink Manufacturing in Europe industry (2011 -2029)
  • Employees in the Paint, Coatings & Printing Ink Manufacturing in Europe industry (2011 -2029)
  • Business in the Paint, Coatings & Printing Ink Manufacturing in Europe industry (2011 -2029)
  • Profit in the Paint, Coatings & Printing Ink Manufacturing in Europe industry (2011 -2029)
Analysis

What's driving current industry performance in the Paint, Coatings & Printing Ink Manufacturing in Europe industry?


Outlook

Analysis

What's driving the Paint, Coatings & Printing Ink Manufacturing in Europe industry outlook?


Volatility

Analysis

What influences volatility in the Paint, Coatings & Printing Ink Manufacturing in Europe industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Paint, Coatings & Printing Ink Manufacturing in Europe industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Less toxic paints soar in popularity. Paints with fewer VOCs and made from bio-based materials are growing in popularity as downstream users look to minimise their environmental footprint.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Paint, Coatings & Printing Ink Manufacturing in Europe industry's products and services performing?

Analysis

What are innovations in the Paint, Coatings & Printing Ink Manufacturing in Europe industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Paint, Coatings & Printing Ink Manufacturing in Europe industry?


International Trade

Highlights

  • Largest Importer
  • Smallest Importer
  • Total Imports into Europe
  • Largest Exporter
  • Smallest Exporter
  • Total Exports into Europe
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Revenue by Region (2024)
  • Share of Total Industry Enterprises by Region (2024)
  • Share of Total Industry Employment by Region (2024)
  • Share of Total Industry Wages by Region (2024)

Industry Geographic Breakdown

Data Tables

Values and annual change provided for 37 European countries:

  • Revenue (2024)
  • IVA (2024)
  • Enterprises (2024)
  • Employment (2024)
  • Exports (2024)
  • Imports (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

There’s some diversity in paint and ink offerings. While a handful of large multinational manufacturers dominate the industry, some regional and niche operators are gaining market share.

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Supply Chain

Charts

Buyer and supply industries

Companies

Market Share

Charts
  • Industry Market Share by Company (2019-2024)

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit Margin (2024)

Data Tables
  • Countries of operation for Akzo Nobel NV
  • Countries of operation for PPG Industries Inc
  • Countries of operation for BASF SE
  • Countries of operation for Nippon Paint Holdings Co. Ltd
  • Countries of operation for Hempel A/S
  • Countries of operation for Axalta Coating Systems Ltd
  • Countries of operation for DAW SE
  • Countries of operation for Jotun A/S
  • Countries of operation for Teknos Group OY
  • Countries of operation for San Marco Group SpA

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Stringent regulations are in place. The EU has implemented strict laws to regulate Volatile Organic Compounds and other potentially harmful substances in paints.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Paint, Coatings & Printing Ink Manufacturing in Europe industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

High operating costs have dented profit. Strong demand for sustainable paints has been compounded by rocketing energy and raw materials costs, squeezing profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Paint, Coatings & Printing Ink Manufacturing in Europe industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.