Industry Statistics and Trends
Motorcycle Wholesaling, Retailing & Repair Services in Europe key trends
Motorcycle sales benefit from demand for motorcycle-based leisure activities.
Motorcycle sales growth has been driven by strong demand for motorcycle touring and alternatives to crowded public transportation.
Motorcycle companies adjust to low-carbon push.
Rising numbers of low-carbon and electric motorcycles are being sold and serviced as environmental awareness heightens.
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Motorcycle Wholesaling, Retailing & Repair Services in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Motorcycle Wholesaling, Retailing & Repair Services in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 4.4 % over the past five years, to reach an estimated €34.0bn in 2024.
Trends and Insights
Motorcycle registrations soar, though moped sales struggle
- According to the ACEM, new motorcycle registrations in the five largest European markets (France, Germany, Italy, Spain and the UK) increased by 11.3% in the first half of 2023, compared with the same period in 2022, indicating growing demand for motorcycle-based leisure activities like touring.
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Motorcycle Wholesaling, Retailing & Repair Services in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Non-zero emissions motorcycles will be banned by 2035
- As part of the plan to decarbonise the transportation sector, the UK will ban the sale of non-zero emissions motorcycles by 2035 (smaller bikes by 2030).
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Revenue
€34.0bn
Employees
97,623
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Motorcycle Wholesaling, Retailing & Repair Services in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Yamaha Motor Co Ltd | 15,158.7 | 1,515.9 | 10.0 | |
Bayerische Motoren Werke AG | 164,287.2 | 16,126.9 | 9.8 | |
PIERER Mobility AG | 2,615.9 | 256.8 | 9.8 |
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Motorcycle Wholesaling, Retailing & Repair Services in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe in 2024?
The market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe is €34.0bn in 2024.
How many businesses are there in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry in 2024?
There are 49,692 businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe, which has grown at a CAGR of 1.4 % between 2019 and 2024.
Has the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe grown or declined over the past 5 years?
The market size of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe has been declining at a CAGR of 4.4 % between 2019 and 2024.
What is the forecast growth of the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe over the next 5 years?
Over the next five years, the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe is expected to grow.
What does the Motorcycle Wholesaling, Retailing & Repair Services in Europe include?
Motorcycles, mopeds and electric motorcycles and Repair and maintenance are part of the Motorcycle Wholesaling, Retailing & Repair Services industry.
Which countries have the most businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe?
The European country with the most businesses in the Motorcycle Wholesaling, Retailing & Repair Services industry is Italy.
How competitive is the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe?
The level of competition is moderate and increasing in the Motorcycle Wholesaling, Retailing & Repair Services industry in Europe.
Related Industries
This industry is covered in 37 countries
- Motorcycle Wholesaling, Retailing & Repair Services in Austria
- Motorcycle Wholesaling, Retailing & Repair Services in France
- Motorcycle Wholesaling, Retailing & Repair Services in Lithuania
- Motorcycle Wholesaling, Retailing & Repair Services in the Netherlands
- Motorcycle Wholesaling, Retailing & Repair Services in Hungary
- Motorcycle Wholesaling, Retailing & Repair Services in Denmark
- Motorcycle Wholesaling, Retailing & Repair Services in Malta
- Motorcycle Wholesaling, Retailing & Repair Services in Croatia
- Motorcycle Wholesaling, Retailing & Repair Services in Slovenia
- Motorcycle Wholesaling, Retailing & Repair Services in Greece
- Motorcycle Wholesaling, Retailing & Repair Services in Romania
- Motorcycle Wholesaling, Retailing & Repair Services in Norway
- Motorcycle Wholesaling, Retailing & Repair Services in Switzerland
- Motorcycle Wholesaling, Retailing & Repair Services in Poland
- Motorcycle Wholesaling, Retailing & Repair Services in Ireland
- Motorcycle Wholesaling, Retailing & Repair Services in Finland
- Motorcycle Wholesaling, Retailing & Repair Services in Bulgaria
- Motorcycle Wholesaling, Retailing & Repair Services in Spain
- Motorcycle Wholesaling, Retailing & Repair Services in Portugal
- Motorcycle Wholesaling, Retailing & Repair Services in Serbia
- Motorcycle Wholesaling, Retailing & Repair Services in Belgium
- Motorcycle Wholesaling, Retailing & Repair Services in Italy
- Motorcycle Wholesaling, Retailing & Repair Services in Czechia
- Motorcycle Wholesaling, Retailing & Repair Services in Sweden
- Motorcycle Wholesaling, Retailing & Repair Services in Latvia
- Motorcycle Wholesaling, Retailing & Repair Services in Bosnia & Herzegovina
- Motorcycle Wholesaling, Retailing & Repair Services in Luxembourg
- Motorcycle Wholesaling, Retailing & Repair Services in Russia
- Motorcycle Wholesaling, Retailing & Repair Services in Slovakia
- Motorcycle Wholesaling, Retailing & Repair Services in Turkey
- Motorcycle Wholesaling, Retailing & Repair Services in Cyprus
- Motorcycle Wholesaling, Retailing & Repair Services in Estonia
- Motorcycle Wholesaling, Retailing & Repair Services in Iceland
- Motorcycle Wholesaling, Retailing & Repair Services in Europe
Table of Contents
About this industry
Industry definition
Companies in the industry wholesale, retail and repair motorcycles and electric bikes, including mopeds. The wholesale and retail of parts and accessories fall under the industry.
Related Terms
MopedElectric BikeLight MotorcycleWhat's included in this industry?
Motorcycles, mopeds and electric motorcyclesRepair and maintenance Parts and accessoriesCompanies
Yamaha Motor Co LtdBayerische Motoren Werke AGPIERER Mobility AGIndustry Code
454 - Sale, maintenance and repair of motorcycles and related parts and accessories in Europe
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Performance
Key Takeaways
Motorcycle registrations soar, though moped sales struggle
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
- Employees in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
- Business in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
- Profit in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?
Outlook
Analysis
What's driving the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Easy-to-use electric bikes are gaining traction. Casual riders and delivery companies are increasingly turning to electric bikes due to their low environmental impact and ease of use.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry's products and services performing?
Analysis
What are innovations in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Concentration varies between wholesaling and retailing. Manufacturers with integrated wholesale divisions tend to dominate their respective corners of the market, while retailers’ concentration varies from region to region.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Yamaha Motor Co Ltd
- Countries of operation for Bayerische Motoren Werke AG
- Countries of operation for PIERER Mobility AG
- Countries of operation for Piaggio & C SpA
- Countries of operation for Honda Motor Company
- Countries of operation for Kawasaki Heavy Industries Ltd
- Countries of operation for Ducati Motor Holding SpA
- Countries of operation for Harley Davidson Europe
- Countries of operation for Triumph Motorcycles Ltd
- Countries of operation for Detlev Louis Motorrad-Vertriebsgesellschaft mbH
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Vehicle regulation is intense upstream. Adhering to safety standards, emissions regulations and product labelling requirements can push operating costs up. Although this is enforced at the manufacturing level, wholesalers and retailers must ensure their motorcycles comply.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Wholesalers and retailers can boost profit through e-commerce. E-commerce operations present a cost-effective way for wholesalers and retailers to widen their market reach and raise per unit profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Motorcycle Wholesaling, Retailing & Repair Services in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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