Industry Statistics and Trends
Machinery Rental & Leasing in Europe key trends
The equipment rental market is facing challenges due to a slowdown in the economy.
Economic pressures are reducing industry demand; however, large public infrastructural projects and growth in green construction are set to provide some relief to the sector.
European airports expect an increase in passenger traffic, outperforming pre-pandemic levels.
This growth, driven by budget airlines, demands enhanced airport ground support equipment for efficient flight turnarounds.
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Machinery Rental & Leasing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Machinery Rental & Leasing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 4.5 % over the past five years, to reach an estimated €139.3bn in 2024.
Trends and Insights
Equipment rental market grapples with economic challenges as building permits drop
- According to the European Rental Association (ERA), the equipment rental market operates in a challenging business landscape as slower economic growth and stringent monetary policy impact economic activity.
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Machinery Rental & Leasing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
European airports are likely to exceed pre-pandemic passenger traffic, demanding enhanced ground support equipment
- The Airports Council International Europe (ACI Europe) projects a 9.2% increase in passenger traffic across European airports by 2027, surpassing pre-pandemic levels.
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Revenue
€139.3bn
Employees
537k
Wages
€XX.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Machinery Rental & Leasing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
United Rentals Ltd | 12,207.5 | 3,620.8 | 29.7 | |
Ashtead Group plc | 10,006.8 | 2,712.8 | 27.1 | |
Kion Group AG | 12,676.2 | 1,238.6 | 9.8 |
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Machinery Rental & Leasing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Machinery Rental & Leasing industry in Europe in 2024?
The market size of the Machinery Rental & Leasing industry in Europe is €139.3bn in 2024.
How many businesses are there in the Machinery Rental & Leasing in Europe industry in 2024?
There are 164k businesses in the Machinery Rental & Leasing industry in Europe, which has grown at a CAGR of 3.7 % between 2019 and 2024.
Has the Machinery Rental & Leasing industry in Europe grown or declined over the past 5 years?
The market size of the Machinery Rental & Leasing industry in Europe has been declining at a CAGR of 3.7 % between 2019 and 2024.
What is the forecast growth of the Machinery Rental & Leasing industry in Europe over the next 5 years?
Over the next five years, the Machinery Rental & Leasing industry in Europe is expected to decline.
What are the biggest companies in the Machinery Rental & Leasing market in Europe?
The biggest companies operating in the Machinery Rental & Leasing market in Europe are United Rentals Ltd, Ashtead Group plc and Kion Group AG
What does the Machinery Rental & Leasing in Europe include?
Construction machinery and Office equipment are part of the Machinery Rental & Leasing industry.
Which companies have the highest market share in the Machinery Rental & Leasing in Europe?
The company holding the most market share in Europe is United Rentals Ltd.
Which countries have the most businesses in the Machinery Rental & Leasing industry in Europe?
The European country with the most businesses in the Machinery Rental & Leasing industry is France.
How competitive is the Machinery Rental & Leasing industry in Europe?
The level of competition is high and increasing in the Machinery Rental & Leasing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Machinery Rental & Leasing in Greece
- Machinery Rental & Leasing in Romania
- Machinery Rental & Leasing in Norway
- Machinery Rental & Leasing in Poland
- Machinery Rental & Leasing in Cyprus
- Machinery Rental & Leasing in Estonia
- Machinery Rental & Leasing in Iceland
- Machinery Rental & Leasing in Europe
- Machinery Rental & Leasing in Luxembourg
- Machinery Rental & Leasing in Russia
- Machinery Rental & Leasing in Italy
- Machinery Rental & Leasing in Sweden
- Machinery Rental & Leasing in Turkey
- Machinery Rental & Leasing in Slovakia
- Machinery Rental & Leasing in Latvia
- Machinery Rental & Leasing in Bosnia & Herzegovina
- Machinery Rental & Leasing in Austria
- Machinery Rental & Leasing in the Netherlands
- Machinery Rental & Leasing in France
- Machinery Rental & Leasing in Switzerland
- Machinery Rental & Leasing in Finland
- Machinery Rental & Leasing in Slovenia
- Machinery Rental & Leasing in Bulgaria
- Machinery Rental & Leasing in Lithuania
- Machinery Rental & Leasing in Spain
- Machinery Rental & Leasing in Belgium
- Machinery Rental & Leasing in Portugal
- Machinery Rental & Leasing in Hungary
- Machinery Rental & Leasing in Czechia
- Machinery Rental & Leasing in Denmark
- Machinery Rental & Leasing in Malta
- Machinery Rental & Leasing in Croatia
- Machinery Rental & Leasing in Serbia
- Construction Equipment Rental & Leasing in the UK
- Construction Equipment Rental & Leasing in Ireland
- Construction Equipment Rental & Leasing in Ireland
- Construction Equipment Rental & Leasing in Germany
- Office Equipment Rental & Leasing in the UK
- Air Transport Equipment Rental & Leasing in the UK
Table of Contents
About this industry
Industry definition
The industry specialises in renting and leasing machinery or equipment without providing operators. It offers a variety of construction machinery, from lightweight to heavy-duty equipment, like graders and truck cranes. The industry also provides leasing services for air transport equipment and office machinery.
Related Terms
GRADERTRUCK CRANE EXCAVATORWhat's included in this industry?
Construction machineryOffice equipmentAir transport equipmentCompanies
United Rentals LtdAshtead Group plcKion Group AGIndustry Code
773 - Renting and leasing of other machinery, equipment and tangible goods in Europe
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Performance
Key Takeaways
Equipment rental market grapples with economic challenges as building permits drop
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Machinery Rental & Leasing in Europe industry (2011 -2029)
- Employees in the Machinery Rental & Leasing in Europe industry (2011 -2029)
- Business in the Machinery Rental & Leasing in Europe industry (2011 -2029)
- Profit in the Machinery Rental & Leasing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Machinery Rental & Leasing in Europe industry?
Outlook
Analysis
What's driving the Machinery Rental & Leasing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Machinery Rental & Leasing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Machinery Rental & Leasing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
The construction industry turns to versatile rental options for essential machinery. Companies adapt with tiered leasing rates for tools from cranes to generators for diverse project durations.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Machinery Rental & Leasing in Europe industry's products and services performing?
Analysis
What are innovations in the Machinery Rental & Leasing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Machinery Rental & Leasing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Medium- and small-sized rental companies dominate the industry. These smaller companies cater to local areas throughout European countries. As competitive pressure rises, these smaller players are either leaving the market or being acquired by larger competitors.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for United Rentals Ltd
- Countries of operation for Ashtead Group plc
- Countries of operation for Kion Group AG
- Countries of operation for Bouygues SA
- Countries of operation for Jungheinrich AG
- Countries of operation for Loxam SAS
- Countries of operation for Boels Rental
- Countries of operation for Kiloutou SAS
- Countries of operation for Zeppelin GmbH
- Countries of operation for Riwal Holding Group BV
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
The European Framework Directive (1989/391/EEC) sets out fundamental safety and health management rules. It also assigns responsibility to employers and outlines workers' rights and obligations. It mandates the use of risk assessments to enhance company processes continuously.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Machinery Rental & Leasing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Equipment rental companies enjoy robust profit from frequent rentals. However, costs have risen following Russia’s invasion of Ukraine. They now offer competitive pricing to attract business, squeezing their profit margin.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Machinery Rental & Leasing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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