Industry Statistics and Trends
Game & Toy Retailing in Europe key trends
Toy retailers are enhancing their digital presence and revamping stores to capture multichannel market growth.
Faced with competition from supermarkets and online-only retailers, they focus on customer experience and product appeal.
Rising city centre rents threaten to squeeze retailers' profitability.
High street leases in Rome and Milan have surged up, pressuring businesses with steep overhead costs.
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Game & Toy Retailing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Game & Toy Retailing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 5.0 % over the past five years, to reach an estimated €15.8bn in 2024.
Trends and Insights
Traditional bookstores adapt to pandemic challenges with new strategies
- Book retailers, especially in France and Italy, faced a significant slump in revenue amid the COVID-19 outbreak in 2020. Bookstore closures during lockdown periods contributed to a huge financial loss financial loss.
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Game & Toy Retailing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
The industry continues to face short-term threats owing to ongoing inflationary pressures
- The International Monetary Fund (IMF) suggests that although inflationary pressures are subsiding, returning to pre-pandemic levels in the short term is unlikely. Most European countries won't reach target levels until 2025, and for some, not until 2026.
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Revenue
€15.8bn
Employees
133k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Game & Toy Retailing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
The LEGO Group | 9,775.1 | 2,820.1 | 28.8 | |
Smyths Toys Group | 1,825.6 | 32.9 | 1.8 | |
Mattel Inc | 5,084.5 | 792.0 | 15.6 |
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Game & Toy Retailing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Game & Toy Retailing industry in Europe in 2024?
The market size of the Game & Toy Retailing industry in Europe is €15.8bn in 2024.
How many businesses are there in the Game & Toy Retailing in Europe industry in 2024?
There are 30,781 businesses in the Game & Toy Retailing industry in Europe, which has grown at a CAGR of 3.3 % between 2019 and 2024.
Has the Game & Toy Retailing industry in Europe grown or declined over the past 5 years?
The market size of the Game & Toy Retailing industry in Europe has been declining at a CAGR of 5.0 % between 2019 and 2024.
What is the forecast growth of the Game & Toy Retailing industry in Europe over the next 5 years?
Over the next five years, the Game & Toy Retailing industry in Europe is expected to grow.
What does the Game & Toy Retailing in Europe include?
Books and Newspapers and magazines are part of the Game & Toy Retailing industry.
Which countries have the most businesses in the Game & Toy Retailing industry in Europe?
The European country with the most businesses in the Game & Toy Retailing industry is Russia.
How competitive is the Game & Toy Retailing industry in Europe?
The level of competition is high and increasing in the Game & Toy Retailing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Game & Toy Retailing in Spain
- Game & Toy Retailing in Portugal
- Game & Toy Retailing in Serbia
- Game & Toy Retailing in Belgium
- Game & Toy Retailing in Hungary
- Game & Toy Retailing in Czechia
- Game & Toy Retailing in Denmark
- Game & Toy Retailing in Malta
- Game & Toy Retailing in Bosnia & Herzegovina
- Game & Toy Retailing in Luxembourg
- Game & Toy Retailing in Russia
- Game & Toy Retailing in Slovakia
- Game & Toy Retailing in Italy
- Game & Toy Retailing in Sweden
- Game & Toy Retailing in Turkey
- Game & Toy Retailing in Cyprus
- Game & Toy Retailing in Latvia
- Game & Toy Retailing in Greece
- Game & Toy Retailing in Romania
- Game & Toy Retailing in Norway
- Game & Toy Retailing in Poland
- Game & Toy Retailing in Ireland
- Game & Toy Retailing in Estonia
- Game & Toy Retailing in Iceland
- Game & Toy Retailing in Europe
- Game & Toy Retailing in Austria
- Game & Toy Retailing in France
- Game & Toy Retailing in Lithuania
- Game & Toy Retailing in the Netherlands
- Game & Toy Retailing in Finland
- Game & Toy Retailing in Croatia
- Game & Toy Retailing in Slovenia
- Game & Toy Retailing in Bulgaria
Table of Contents
About this industry
Industry definition
This industry entails specialised retail stores selling books, newspapers and stationery. These items are purchased directly from wholesalers, book publishers, newspaper publishers and stationery manufacturers. Stores that operate solely online are excluded from this industry. E-books and audiobooks are also not included in the industry.
Related Terms
E-COMMERCE E-BOOK SPECIALISED STORESWhat's included in this industry?
BooksNewspapers and magazinesStationeryCompanies
The LEGO GroupSmyths Toys GroupMattel IncIndustry Code
4764 - Retail sale of games and toys in specialized stores in Europe
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Performance
Key Takeaways
Traditional bookstores adapt to pandemic challenges with new strategies
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Game & Toy Retailing in Europe industry (2011 -2029)
- Employees in the Game & Toy Retailing in Europe industry (2011 -2029)
- Business in the Game & Toy Retailing in Europe industry (2011 -2029)
- Profit in the Game & Toy Retailing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Game & Toy Retailing in Europe industry?
Outlook
Analysis
What's driving the Game & Toy Retailing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Game & Toy Retailing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Game & Toy Retailing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Interactive electronic toys are transforming play and stimulating child development. Advancements in design and technology are key to enhancing educational value and market appeal.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Game & Toy Retailing in Europe industry's products and services performing?
Analysis
What are innovations in the Game & Toy Retailing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Game & Toy Retailing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Retailers encounter intense price wars, risking displacement by online companies. To regain market share, they are actively engaging in bold marketing and advertising initiatives while bolstering their online platforms.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for The LEGO Group
- Countries of operation for Smyths Toys Group
- Countries of operation for Mattel Inc
- Countries of operation for Hasbro Inc
- Countries of operation for The Walt Disney Company Ltd
- Countries of operation for TEAL Group Holdings
- Countries of operation for Ravensburger AG
- Countries of operation for Clementoni SpA
- Countries of operation for Rofu Kinderland Spielwarenhandelsgesellschaft GmbH
- Countries of operation for Hamleys of London Ltd
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Retailers must ensure toys meet safety standards and are labelled. They primarily focus on compliance rather than manufacturing processes, which are subject to separate regulations.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Game & Toy Retailing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Toy retailers boost profits through bulk purchases, face high rents. Economies of scale help lower costs, but traditional stores grapple with high rents and price wars.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Game & Toy Retailing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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