Industry Statistics and Trends
Game & Toy Manufacturing in Europe key trends
External competition poses a significant threat.
The growing popularity of video games as an alternative to traditional toys weighs on demand.
A tightening cost of living squeeze hurts demand.
Individuals across Europe reined in spending on discretionary goods like games and toys to afford rising energy and food prices, weighing on demand.
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Game & Toy Manufacturing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Game & Toy Manufacturing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated €11.6bn in 2024.
Trends and Insights
The digitisation of Europe hurts demand for toys
- Over the past decade, the ownership of electronic devices like tablets and smartphones among children under 10 as a form of entertainment has hurt demand for toys.
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Game & Toy Manufacturing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Cost of living pressures are set to subside in the short term
- Game and toy manufacturers are set to benefit from subsiding inflationary pressures in the short term as interest rate hikes from central banks take effect. This means real household disposable incomes will pick up, supporting demand for games and toys.
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Revenue
€11.6bn
Employees
69,237
Wages
€X.Xbn
European Leaders & Laggards
Top 5 Countries
- Lithuania +11.2%
- Finland +10.6%
- United Kingdom +10.5%
- Iceland +9.2%
- Netherlands +6.4%
Bottom 5 Countries
- Serbia -15.7%
- Switzerland -13.3%
- Bosnia & Herzegovina -12.1%
- Russia -10.0%
- Slovakia -6.4%
* CAGR values are for the years 2019-2024.
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Biggest companies in the Game & Toy Manufacturing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Hasbro Inc | 5,824.6 | 401.3 | 6.9 | |
Mattel Inc | 5,084.5 | 792.0 | 15.6 | |
Simba Dickie Group | 744.3 | 67.8 | 9.1 |
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Game & Toy Manufacturing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Game & Toy Manufacturing industry in Europe in 2024?
The market size of the Game & Toy Manufacturing industry in Europe is €11.6bn in 2024.
How many businesses are there in the Game & Toy Manufacturing in Europe industry in 2024?
There are 9,883 businesses in the Game & Toy Manufacturing industry in Europe, which has grown at a CAGR of 4.2 % between 2019 and 2024.
Has the Game & Toy Manufacturing industry in Europe grown or declined over the past 5 years?
The market size of the Game & Toy Manufacturing industry in Europe has been declining at a CAGR of 4.1 % between 2019 and 2024.
What is the forecast growth of the Game & Toy Manufacturing industry in Europe over the next 5 years?
Over the next five years, the Game & Toy Manufacturing industry in Europe is expected to grow.
What does the Game & Toy Manufacturing in Europe include?
Professional arcade games and Traditional toys and games are part of the Game & Toy Manufacturing industry.
Which countries have the most businesses in the Game & Toy Manufacturing industry in Europe?
The European country with the most businesses in the Game & Toy Manufacturing industry is Russia.
How competitive is the Game & Toy Manufacturing industry in Europe?
The level of competition is high and increasing in the Game & Toy Manufacturing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Game & Toy Manufacturing in Greece
- Game & Toy Manufacturing in Russia
- Game & Toy Manufacturing in Slovakia
- Game & Toy Manufacturing in Hungary
- Game & Toy Manufacturing in Turkey
- Game & Toy Manufacturing in Finland
- Game & Toy Manufacturing in Bosnia & Herzegovina
- Game & Toy Manufacturing in Portugal
- Game & Toy Manufacturing in Czechia
- Game & Toy Manufacturing in Serbia
- Game & Toy Manufacturing in Belgium
- Game & Toy Manufacturing in Croatia
- Game & Toy Manufacturing in Bulgaria
- Game & Toy Manufacturing in Iceland
- Game & Toy Manufacturing in Spain
- Game & Toy Manufacturing in France
- Game & Toy Manufacturing in Lithuania
- Game & Toy Manufacturing in the Netherlands
- Game & Toy Manufacturing in Switzerland
- Game & Toy Manufacturing in Sweden
- Game & Toy Manufacturing in Slovenia
- Game & Toy Manufacturing in Europe
- Game & Toy Manufacturing in Austria
- Game & Toy Manufacturing in Romania
- Game & Toy Manufacturing in Norway
- Game & Toy Manufacturing in Italy
- Game & Toy Manufacturing in Denmark
- Game & Toy Manufacturing in Poland
- Game & Toy Manufacturing in Cyprus
- Game & Toy Manufacturing in Latvia
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture games and toys for professional, arcade or personal use. Professional and arcade games include coin-operated games, snooker tables, special tables for casino games, gaming machines and games for funfairs. Manufactured toys in the industry include puzzles, board games, art and crafts materials, playing cards and electronic toys.
Related Terms
MultiplesInteractive ToysWholesale BypassWhat's included in this industry?
Professional arcade gamesTraditional toys and gamesElectronic toys and gamesCompanies
Hasbro IncMattel IncSimba Dickie GroupIndustry Code
324 - Manufacture of games and toys in Europe
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Performance
Key Takeaways
The digitisation of Europe hurts demand for toys
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Game & Toy Manufacturing in Europe industry (2011 -2029)
- Employees in the Game & Toy Manufacturing in Europe industry (2011 -2029)
- Business in the Game & Toy Manufacturing in Europe industry (2011 -2029)
- Profit in the Game & Toy Manufacturing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Game & Toy Manufacturing in Europe industry?
Outlook
Analysis
What's driving the Game & Toy Manufacturing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Game & Toy Manufacturing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Game & Toy Manufacturing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Demand for professional and arcade games slow. The cost of living crisis resulted in gambling activity waning as people limited spending to afford inflated living costs.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Game & Toy Manufacturing in Europe industry's products and services performing?
Analysis
What are innovations in the Game & Toy Manufacturing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Game & Toy Manufacturing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Despite large players, concentration is low. Fierce import competition from low-production cost countries like China has prevented companies from significantly expanding their market share.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Hasbro Inc
- Countries of operation for Mattel Inc
- Countries of operation for Simba Dickie Group
- Countries of operation for Ravensburger AG
- Countries of operation for Horst Brandstatter GmbH & Co KG
- Countries of operation for Giochi Preziosi SpA
- Countries of operation for HTI Toys UK Ltd
- Countries of operation for Hornby plc
- Countries of operation for BRIO AB
- Countries of operation for Geomagworld SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulation is fairly limited in the industry. Manufacturers in the industry must adhere to general regulations regarding safety standards and displaying relevant product information.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Game & Toy Manufacturing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Inflated key input prices ramped up purchase costs. In 2022, input prices skyrocketed as supply chain disruptions triggered severe shortages.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Game & Toy Manufacturing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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