Industry Statistics and Rankings
Country Benchmarking
Industry Performance Rankings
This report accounts for 35 number of countries where the industry is active.
The Direct Selling in Europe has a market size of €43.6bn in 2024. Revenue volatility is low, and revenue has grown at a CAGR of 3.5 % from 2019-2024. The average number of employees is 284k in 2024 a number that has grown at a CAGR of 3.4 % over the past five years. One of the most prominent threats to the industry is...
European High and Lows
Top Questions Answered in this Report
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What is the market size of the Direct Selling industry in Europe in 2024?
The market size of the Direct Selling industry in Europe is €43.6bn in 2024.
How many businesses are there in the Direct Selling in Europe industry in 2024?
There are 215k businesses in the Direct Selling industry in Europe, which has grown at a CAGR of 4.3 % between 2019 and 2024.
Has the Direct Selling industry in Europe grown or declined over the past 5 years?
The market size of the Direct Selling industry in Europe has been declining at a CAGR of 3.5 % between 2019 and 2024.
What is the forecast growth of the Direct Selling industry in Europe over the next 5 years?
Over the next five years, the Direct Selling industry in Europe is expected to grow.
What does the Direct Selling in Europe include?
Direct Sales and Door-to-Door Sales and Vending Machine Sales are part of the Direct Selling industry.
Which countries have the most businesses in the Direct Selling industry in Europe?
The European country with the most businesses in the Direct Selling industry is France.
How competitive is the Direct Selling industry in Europe?
The level of competition is high and steady in the Direct Selling industry in Europe.
Related Industries
This industry is covered in 37 countries
- Direct Selling in Austria
- Direct Selling in France
- Direct Selling in Lithuania
- Direct Selling in the Netherlands
- Direct Selling in Belgium
- Direct Selling in Italy
- Direct Selling in Sweden
- Direct Selling in Cyprus
- Direct Selling in Latvia
- Direct Selling in Greece
- Direct Selling in Romania
- Direct Selling in Norway
- Direct Selling in Hungary
- Direct Selling in the UK
- Direct Selling in Denmark
- Direct Selling in Germany
- Direct Selling in Malta
- Direct Selling in Bosnia and Herzegovina
- Direct Selling in Spain
- Direct Selling in Portugal
- Direct Selling in Serbia
- Direct Selling in Czechia
- Direct Selling in Turkey
- Direct Selling in Ireland
- Direct Selling in Estonia
- Direct Selling in Iceland
- Direct Selling in Europe
- Direct Selling in Luxembourg
- Direct Selling in Russia
- Direct Selling in Slovakia
- Direct Selling in Poland
- Direct Selling in Finland
- Direct Selling in Croatia
- Direct Selling in Slovenia
- Direct Selling in Bulgaria
Table of Contents
About this industry
Industry definition
This industry includes activities such as direct-selling and door-to-door sales, vending machines, direct fuel sales like heating pil and fire wood delivered directly to customers and auctions outside of brick-and-mortar establishments.
What's included in this industry?
Direct Sales and Door-to-Door SalesVending Machine SalesFuel Delivery ServiceNon-Store AuctionsIndustry Code
4799 - Other retail sale not in stores, stalls or markets in Europe
Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Performance Snapshot
Charts
- Revenue in the Direct Selling in Europe
- Employees in the Direct Selling in Europe
- Business in the Direct Selling in Europe
- Profit in the Direct Selling in Europe
Life Cycle
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
International Trade
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Data Tables
Values and annual change provided for 37 European countries:
- Revenue by Region (2024)
- IVA by Region (2024)
- Enterprises by Region (2024)
- Employment by Region (2024)
- Exports by Region (2024)
- Imports by Region (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
ANALYSIS
What is the competitive landscape in Europe?
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
External Drivers
Analysis
What demographic and macroeconomic factors impact the Direct Selling in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Direct Selling in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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