Industry Statistics and Trends
Cleaning Services in Europe key trends
Weak confidence restricts revenue.
During times of uncertainty, businesses and consumers cut their spending, reducing demand for cleaning services.
Population growth expands cleaners’ potential market.
As the European population expands, cleaners have a larger residential market to offer their services to, supporting revenue prospects.
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Cleaning Services in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Cleaning Services in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 3.8 % over the past five years, to reach an estimated €155.4bn in 2024.
Trends and Insights
Uncertainty cuts into demand from commercial clients
- When economic conditions are volatile or uncertain, business confidence typically edges downwards. This causes businesses to cut their spending in an effort to conserve cash, leading to reduced spending budgets for non-essential goods and services – for many companies, this includes cleaning.
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Cleaning Services in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
The uptake of cleaning services benefits from a growing population
- As the population grows, so does the number of households, indicating a larger residential market for cleaners to target.
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Revenue
€155.4bn
Employees
5m
Wages
€XX.Xbn
European Leaders & Laggards
Top 5 Countries
- United Kingdom +15.3%
- Hungary +13.5%
- Switzerland +10.9%
- Netherlands +8.7%
- Portugal +7.9%
* CAGR values are for the years 2019-2024.
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Biggest companies in the Cleaning Services in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
ISS Global A/S | 10,203.9 | 389.5 | 3.8 | |
MITIE Group plc | 5,456.0 | 250.3 | 4.6 | |
Dussmann Group | 2,872.5 | 211.5 | 7.4 |
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Cleaning Services in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Cleaning Services industry in Europe in 2024?
The market size of the Cleaning Services industry in Europe is €155.4bn in 2024.
How many businesses are there in the Cleaning Services in Europe industry in 2024?
There are 406k businesses in the Cleaning Services industry in Europe, which has grown at a CAGR of 2.9 % between 2019 and 2024.
Has the Cleaning Services industry in Europe grown or declined over the past 5 years?
The market size of the Cleaning Services industry in Europe has been declining at a CAGR of 3.8 % between 2019 and 2024.
What is the forecast growth of the Cleaning Services industry in Europe over the next 5 years?
Over the next five years, the Cleaning Services industry in Europe is expected to grow.
What does the Cleaning Services in Europe include?
Exterior and window cleaning and Specialised cleaning are part of the Cleaning Services industry.
Which countries have the most businesses in the Cleaning Services industry in Europe?
The European country with the most businesses in the Cleaning Services industry is France.
How competitive is the Cleaning Services industry in Europe?
The level of competition is high and steady in the Cleaning Services industry in Europe.
Related Industries
This industry is covered in 37 countries
- Cleaning Services in Austria
- Cleaning Services in France
- Cleaning Services in Lithuania
- Cleaning Services in the Netherlands
- Cleaning Services in Switzerland
- Cleaning Services in Finland
- Cleaning Services in Slovenia
- Cleaning Services in Bulgaria
- Cleaning Services in Greece
- Cleaning Services in Romania
- Cleaning Services in Norway
- Cleaning Services in Poland
- Cleaning Services in Cyprus
- Cleaning Services in Estonia
- Cleaning Services in Iceland
- Cleaning Services in Europe
- Cleaning Services in Luxembourg
- Cleaning Services in Russia
- Cleaning Services in Slovakia
- Cleaning Services in Italy
- Cleaning Services in Sweden
- Cleaning Services in Turkey
- Cleaning Services in Latvia
- Cleaning Services in Bosnia & Herzegovina
- Cleaning Services in Spain
- Cleaning Services in Portugal
- Cleaning Services in Serbia
- Cleaning Services in Belgium
- Cleaning Services in Hungary
- Cleaning Services in Czechia
- Cleaning Services in Denmark
- Cleaning Services in Malta
- Cleaning Services in Croatia
Table of Contents
About this industry
Industry definition
This industry covers the general interior cleaning of buildings, exterior cleaning of buildings, specialised cleaning activities for buildings, cleaning of industrial machinery, cleaning of the inside of road and sea tankers, disinfecting and extermination activities for buildings and industrial machinery, bottle cleaning, street sweeping and snow and ice removal.
Related Terms
HARD SURFACE CLEANINGCARPET CLEANING DECONTAMINATIONWhat's included in this industry?
Exterior and window cleaningSpecialised cleaningFlooring and other hard surface cleaningOther and industrial cleaningCompanies
ISS Global A/SMITIE Group plcDussmann GroupIndustry Code
812 - Cleaning activities in Europe
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Performance
Key Takeaways
Uncertainty cuts into demand from commercial clients
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Cleaning Services in Europe industry (2011 -2029)
- Employees in the Cleaning Services in Europe industry (2011 -2029)
- Business in the Cleaning Services in Europe industry (2011 -2029)
- Profit in the Cleaning Services in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Cleaning Services in Europe industry?
Outlook
Analysis
What's driving the Cleaning Services in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Cleaning Services in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Cleaning Services in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Window cleaning benefits from urbanisation. Increased urbanisation has led to a larger number of tall buildings with many glass windows being constructed, creating more revenue opportunities for window cleaners.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Cleaning Services in Europe industry's products and services performing?
Analysis
What are innovations in the Cleaning Services in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Cleaning Services in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Larger companies can secure higher-value contracts. Cleaners with greater resources can tender for more lucrative large-scale contracts, which smaller companies lack the financial and capital resources to secure.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 7 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for ISS Global A/S
- Countries of operation for MITIE Group plc
- Countries of operation for Dussmann Group
- Countries of operation for Derichebourg SA
- Countries of operation for Vebego International
- Countries of operation for Rentokil Initial plc
- Countries of operation for Ferrovial SA
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
There’s little regulation in most markets. In many residential markets, there are few regulations for cleaners to contend with, but certain standards must be upheld in the medical sector.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Cleaning Services in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Economic conditions reduce demand from value-added services. As customers have cut spending budgets, reduced demand for more profitable value-added services has fallen, eating into cleaning companies’ returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Cleaning Services in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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