Industry Statistics and Trends
Car Rental & Leasing in Europe key trends
Rental companies adopt a high-volume, low-margin operating model.
Online rental platforms have made it easier to access rental vehicles, allowing companies to rent them out based on demand. However, they also let customers compare prices, elevating price competition.
Leasing companies continue upgrading their fleets to protect market share.
The composition of rental car fleets will change in the future. For example, Germany's largest car rental company, Sixt, plans to convert 70-90% of its European fleet to electric vehicles by 2030.
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Car Rental & Leasing in Europe
Industry Revenue
Total value and annual change from 2011-2029. Includes 5-year outlook.
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Car Rental & Leasing in Europe market size (2019-2024)
Industry revenue has declined at a CAGR of 4.8 % over the past five years, to reach an estimated €129.4bn in 2024.
Trends and Insights
COVID-19 disruption eats into rental and leasing demand
- Statistics from Best Selling Cars show that new passenger vehicle registrations in the EU dropped by 23.7% in 2020, highlighting the substantial effects of COVID-19 on demand for leasing vehicles across Europe.
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Car Rental & Leasing in Europe outlook (2024-2029)
Market size is projected to grow over the next five years.
Rental and leasing companies continue to electrify their fleets
- The composition of rental car fleets will change in the future, moving more towards electric vehicles, which are particularly suitable for urban areas where they typically cover shorter distances and require less charge.
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Revenue
€129.4bn
Employees
271k
Wages
€X.Xbn
European Leaders & Laggards
* CAGR values are for the years 2019-2024.
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Biggest companies in the Car Rental & Leasing in Europe
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Volkswagen AG | 355,755.0 | 28,187.0 | 7.9 | |
ALD SA | 5,703.2 | 1,959.8 | 34.4 | |
Arval BNP Paribas Group | 14,572.5 | 1,751.8 | 12.0 |
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Car Rental & Leasing in Europe
Products & Services Segmentation
Industry revenue broken down by key product and services lines.
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Top Questions Answered in this Report
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What is the market size of the Car Rental & Leasing industry in Europe in 2024?
The market size of the Car Rental & Leasing industry in Europe is €129.4bn in 2024.
How many businesses are there in the Car Rental & Leasing in Europe industry in 2024?
There are 90,320 businesses in the Car Rental & Leasing industry in Europe, which has grown at a CAGR of 8.0 % between 2019 and 2024.
Has the Car Rental & Leasing industry in Europe grown or declined over the past 5 years?
The market size of the Car Rental & Leasing industry in Europe has been declining at a CAGR of 8.0 % between 2019 and 2024.
What is the forecast growth of the Car Rental & Leasing industry in Europe over the next 5 years?
Over the next five years, the Car Rental & Leasing industry in Europe is expected to decline.
What are the biggest companies in the Car Rental & Leasing market in Europe?
The biggest companies operating in the Car Rental & Leasing market in Europe are Volkswagen AG, ALD SA and Arval BNP Paribas Group
What does the Car Rental & Leasing in Europe include?
Car leasing and Car rental are part of the Car Rental & Leasing industry.
Which companies have the highest market share in the Car Rental & Leasing in Europe?
The company holding the most market share in Europe is Volkswagen AG.
Which countries have the most businesses in the Car Rental & Leasing industry in Europe?
The European country with the most businesses in the Car Rental & Leasing industry is France.
How competitive is the Car Rental & Leasing industry in Europe?
The level of competition is high and increasing in the Car Rental & Leasing industry in Europe.
Related Industries
This industry is covered in 37 countries
- Car Rental & Leasing in Greece
- Car Rental & Leasing in Romania
- Car Rental & Leasing in Norway
- Car Rental & Leasing in Poland
- Car Rental & Leasing in Cyprus
- Car Rental & Leasing in Estonia
- Car Rental & Leasing in Iceland
- Car Rental & Leasing in Europe
- Motor Vehicle Rental and Leasing in Ireland
- Car Rental & Leasing in the UK
- Car Rental & Leasing in Germany
- Truck Rental & Leasing in the UK
- Truck Rental & Leasing in Germany
- Car Rental & Leasing in Austria
- Car Rental & Leasing in the Netherlands
- Car Rental & Leasing in France
- Car Rental & Leasing in Switzerland
- Car Rental & Leasing in Finland
- Car Rental & Leasing in Slovenia
- Car Rental & Leasing in Bulgaria
- Car Rental & Leasing in Lithuania
- Car Rental & Leasing in Spain
- Car Rental & Leasing in Belgium
- Car Rental & Leasing in Portugal
- Car Rental & Leasing in Hungary
- Car Rental & Leasing in Czechia
- Car Rental & Leasing in Denmark
- Car Rental & Leasing in Malta
- Car Rental & Leasing in Croatia
- Car Rental & Leasing in Serbia
- Car Rental & Leasing in Luxembourg
- Car Rental & Leasing in Russia
- Car Rental & Leasing in Italy
- Car Rental & Leasing in Sweden
- Car Rental & Leasing in Turkey
- Car Rental & Leasing in Slovakia
- Car Rental & Leasing in Latvia
- Car Rental & Leasing in Bosnia & Herzegovina
Table of Contents
About this industry
Industry definition
Companies in the industry rent cars, trucks and other motor vehicles to private users and businesses on a short-term basis. Some companies also lease out cars and other vehicles long-term, offering customers the option to purchase the vehicle at the end of the leasing period. The industry also includes the renting or leasing of heavy goods vehicles and vehicles with drivers.
Related Terms
VEHICLE RENTAL LIGHT MOTOR VEHICLESCAR SHARINGWhat's included in this industry?
Car leasingCar rentalTruck leasingTruck rentalCompanies
Volkswagen AGALD SAArval BNP Paribas GroupIndustry Code
771 - Renting and leasing of motor vehicles in Europe
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Performance
Key Takeaways
COVID-19 disruption eats into rental and leasing demand
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Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue in the Car Rental & Leasing in Europe industry (2011 -2029)
- Employees in the Car Rental & Leasing in Europe industry (2011 -2029)
- Business in the Car Rental & Leasing in Europe industry (2011 -2029)
- Profit in the Car Rental & Leasing in Europe industry (2011 -2029)
Analysis
What's driving current industry performance in the Car Rental & Leasing in Europe industry?
Outlook
Analysis
What's driving the Car Rental & Leasing in Europe industry outlook?
Volatility
Analysis
What influences volatility in the Car Rental & Leasing in Europe industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Car Rental & Leasing in Europe industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Car-sharing takes market share away from car rental providers. Car-sharing represents an expanding source of external competition for car rental providers, with companies like Getaround providing convenient, easily accessible services in many major European cities.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Car Rental & Leasing in Europe industry's products and services performing?
Analysis
What are innovations in the Car Rental & Leasing in Europe industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Car Rental & Leasing in Europe industry?
International Trade
Highlights
- Largest Importer
- Smallest Importer
- Total Imports into Europe
- Largest Exporter
- Smallest Exporter
- Total Exports into Europe
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Revenue by Region (2024)
- Share of Total Industry Enterprises by Region (2024)
- Share of Total Industry Employment by Region (2024)
- Share of Total Industry Wages by Region (2024)
Industry Geographic Breakdown
Data Tables
Values and annual change provided for 37 European countries:
- Revenue (2024)
- IVA (2024)
- Enterprises (2024)
- Employment (2024)
- Exports (2024)
- Imports (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Merger and acquisition activity raises market share concentration. Some large-scale leasing companies have made acquisitions to capture more of the market. For example, Arval BNP Paribas Group acquired Terberg Business Lease Group BV in the Netherlands in December 2022.
Supply Chain
Charts
Buyer and supply industries
Companies
Market Share
Charts
- Industry Market Share by Company (2019-2024)
Companies
Data Tables
Top 10 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit Margin (2024)
Data Tables
- Countries of operation for Volkswagen AG
- Countries of operation for ALD SA
- Countries of operation for Arval BNP Paribas Group
- Countries of operation for Europcar Group SA
- Countries of operation for Lex Autolease Ltd
- Countries of operation for Sixt SE
- Countries of operation for Avis Budget Group Inc
- Countries of operation for Hertz Global Holdings
- Countries of operation for Enterprise Holdings Inc.
- Countries of operation for Global TIP Holdings Two BV
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Emission rules drive change for car rental and leasing companies. Stricter emissions standards are pushing companies to bring more eco-friendly vehicles into their fleets to sidestep hefty daily charges for emissive vehicles.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Car Rental & Leasing in Europe industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Intense price competition limits profit growth. Competitive pressures are encouraging companies to slash prices to attract more demand, particularly in the rental segment. In fact, most large-scale rental companies operate a high-volume, low-margin business model.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Car Rental & Leasing in Europe industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
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