Industry Statistics and Rankings
How does this industry perform in Estonia compared to Europe?
Country Benchmarking
Industry Data Estonia
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#22 In EuropeBusiness
#24 In EuropeEmployees
#28 In EuropeWages
#25 In EuropeE-commerce companies sell various goods and associated services through online portals, either on websites, mobile applications or integrated into social media platforms. Internet access across Europe is rapidly accelerating, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2024, e-commerce revenue in Europe is forecast to climb at a compound annual rate of 2.9% to reach €324.9 billion.
Enterprises
Number of businesses in 2024
Biggest companies in the E-Commerce in Estonia
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the E-Commerce in Estonia industry for IBISWorld to include in this product.
Top Questions Answered in this Report
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What is the market size of the E-Commerce industry in Estonia in 2024?
The market size of the E-Commerce industry in Estonia is €424.3m in 2024.
How many businesses are there in the E-Commerce in Estonia industry in 2024?
There are 1,708 businesses in the E-Commerce industry in Estonia, which has grown at a CAGR of 6.1 % between 2019 and 2024.
Has the E-Commerce industry in Estonia grown or declined over the past 5 years?
The market size of the E-Commerce industry in Estonia has been growing at a CAGR of 2.0 % between 2019 and 2024.
What is the forecast growth of the E-Commerce industry in Estonia over the next 5 years?
Over the next five years, the E-Commerce industry in Estonia is expected to grow.
What does the E-Commerce in Estonia include?
Groceries and Furniture, home décor and household appliances are part of the E-Commerce industry.
How competitive is the E-Commerce industry in Estonia?
The level of competition is moderate and steady in the E-Commerce industry in Estonia.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
- Hardware & Home Improvement Stores in Estonia
- Supermarkets & Grocery Stores in Estonia
- Department Stores in Estonia
- Clothing, Footwear & Leather Goods Retailing in Estonia
Table of Contents
About this industry
Industry definition
Companies in this industry retail a wide variety of products via the internet, mail order, TV and phone. Online auction sites are included, but the sale of motor vehicles and associated parts is not covered.
Related Terms
OMNICHANNEL RETAILBIG DATAE-TAILERWhat's included in this industry?
Groceries Furniture, home décor and household appliances Clothing, accessories, footwear and lifestyle products Electronic devices and other media Toys, hobby-related products and DIY OtherCompanies
Industry Code
4791 - Retail sale via mail order houses or via Internet in Estonia
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the E-Commerce in Estonia industry?
Outlook
Analysis
What's driving the E-Commerce in Estonia industry outlook?
Volatility
Analysis
What influences volatility in the E-Commerce in Estonia industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the E-Commerce in Estonia industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Sustainable and smart products are sought after. E-tailers are tapping into the rapidly growing market for sustainably made and smart products.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the E-Commerce in Estonia industry's products and services performing?
Analysis
What are innovations in the E-Commerce in Estonia industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the E-Commerce in Estonia industry?
International Trade
Highlights
- Total Imports into Estonia
- Total Exports into Estonia
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
A handful of players dominate the scene. International giant, Amazon, leads the way but there are several players that dominate regional markets, like Zalando and Otto.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the E-Commerce in Estonia located?
Companies
Data Tables
Top 0 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Waste and data regulations are increasingly stringent. In the EU and other countries like the UK, governments are (or are planning on) implementing stricter regulations relating to single-use plastics and how data is used.
External Drivers
Analysis
What demographic and macroeconomic factors impact the E-Commerce in Estonia industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Profitability is boosted by low overhead costs. Online stores benefit from savings related to not having a bricks-and-mortar, allowing them to allocate a larger portion of revenue generated for profit.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the E-Commerce in Estonia industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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