Industry Statistics and Rankings
How does this industry perform in Croatia compared to Europe?
Country Benchmarking
Industry Data Croatia
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#27 In EuropeBusiness
#19 In EuropeEmployees
#17 In EuropeWages
#23 In EuropeGrowing sustainability awareness among shoppers is driving product innovation in the industry. EU hygiene and beauty product manufacturers are introducing organic products and recyclable packaging in a bid to reap the benefits of this trend. Overall, although hygiene and personal care products are considered necessities, the price points and quality of the product purchased tend to be discretionary. Revenue is projected to climb at a compound annual rate of 1.5% over the five years through 2024 to reach €133 billion.
Enterprises
Number of businesses in 2024
Biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
The Procter & Gamble Company | 82,298.7 | 18,460.0 | 22.4 | |
Unilever plc | 61,675.0 | 10,441.0 | 16.9 | |
Henkel AG & Co KGaA | 22,983.1 | 2,403.2 | 10.5 |
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Top Questions Answered in this Report
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What is the market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia in 2024?
The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia is €168.7m in 2024.
How many businesses are there in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry in 2024?
There are 212 businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia, which has grown at a CAGR of 4.5 % between 2019 and 2024.
Has the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia grown or declined over the past 5 years?
The market size of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia has been declining at a CAGR of 4.5 % between 2019 and 2024.
What is the forecast growth of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia over the next 5 years?
Over the next five years, the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia is expected to decline.
What are the biggest companies in the Soap, Detergent, Perfume & Cosmetics Manufacturing market in Croatia?
The biggest companies operating in the Soap, Detergent, Perfume & Cosmetics Manufacturing market in Croatia are The Procter & Gamble Company, Unilever plc and Henkel AG & Co KGaA
What does the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia include?
Perfumes and toilet preparations and Soap and detergents are part of the Soap, Detergent, Perfume & Cosmetics Manufacturing industry.
Which companies have the highest market share in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia?
The company holding the most market share in Croatia is The Procter & Gamble Company.
How competitive is the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia?
The level of competition is moderate and steady in the Soap, Detergent, Perfume & Cosmetics Manufacturing industry in Croatia.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Supermarkets & Grocery Stores in Croatia
- Chemists & Pharmacies in Croatia
Complementors
- Basic Chemical Manufacturing in Croatia
International industries
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Ireland
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Estonia
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Europe
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Greece
- Soap, Detergent, Perfume & Cosmetics Manufacturing in Romania
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture various surfactant products including soap, washing powder, dishwasher detergent, textile softener and crude glycerol. They also produce perfumes, make-up, haircare and body-care products, oral hygiene products, shaving preparations and cosmetic soap. The products are then sold to downstream retail, industrial, commercial and household users.
Related Terms
SURFACTANT DETERGENTPETROCHEMICAL FEEDSTOCKWhat's included in this industry?
Perfumes and toilet preparationsSoap and detergentsCleaning and polishing preparationsCompanies
The Procter & Gamble CompanyUnilever plcHenkel AG & Co KGaAIndustry Code
2023 - Manufacture of soap and detergents, cleaning and polishing preparations, perfumes and toilet preparations in Croatia
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry?
Outlook
Analysis
What's driving the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry outlook?
Volatility
Analysis
What influences volatility in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
COVID-19 mixes up the industry’s sales mix. The pandemic-led closure of physical retail outlets dampened demand for perfumes, while heightened hygiene awareness increased sales of soaps and detergents.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry's products and services performing?
Analysis
What are innovations in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry?
International Trade
Highlights
- Total Imports into Croatia
- Total Exports into Croatia
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Dominant brands command shelf space, but eco-consciousness fuels sustainable challengers. The largest manufacturers dominate through their strong brand reputations, which help them win shelf space. At the same time, growing eco-awareness gives rise to smaller sustainable brands.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia located?
Companies
Data Tables
Top 9 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Beauty and hygiene product manufacturers face numerous regulations. They have to comply with REACH, which regulates the use of chemicals, and the CLP Regulation, covering the labelling and packaging of their products, among other legislation.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Profit falters thanks to rising oil prices. The spike in oil prices that followed Russia’s invasion of Ukraine drove up manufacturers’ costs. They’ve struggled to pass these on through higher prices, limiting their returns.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Soap, Detergent, Perfume & Cosmetics Manufacturing in Croatia industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
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