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Jewelry Stores in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: May 2024 6546

Revenue

$159.2bn

2024

$174.3bn

Past 5-Year Growth

Profit

$XX.Xbn

Employees

628k

Businesses

29,386

Wages

$X.Xbn

Jewelry Stores in China industry analysis

As household incomes have been rising and living standards have improved, jewelry purchases have increased rapidly over the past five years. Consumption volumes for gold jewelry, China's most popular jewelry category, increased from 985.9 tons in 2015 to 1001.7 tons in 2022, growing by an annualized 0.2% over the period. Over the five years through 2023, total revenue for the Jewelry Stores industry in China is expected to grow at an annualized 6.5% to reach $159.2 billion, including an anticipated 14.7% increase in the current year. China has become the largest consumer of gemstone, jade, platinum and gold jewelry in the world, and the second-largest consumer of diamond jewelry after the United States. Profit margins have rising to 11.1% of industry revenue in 2023.Jewelry price levels fluctuated greatly in recent years, due to a strong US dollar trend and decreasing demand for luxury goods. There are close to 29,386 jewelry retailing enterprises operating approximately 127,334 stores in the industry, employing approximately 628,141 people. Jewelry retailing is highly fragmented and dominant jewelry retailers are yet to emerge.Since per capita jewelry consumption in China far exceeds that of other economies and the world average the industry's growth potential is substantial. Over the next five years, industry revenue is forecast to increase at an annualized 8.0%, to reach $233.8 billion in 2028. More jewelry retailers will adopt franchise-store expansion strategies to move into second- and third-tier cities. Large-scale jewelry retailers, like Chow Tai Fook, Chow Sang Sang and Eurostar, are projected to become increasingly competitive, which will be more conducive to the development of global jewelry brands.

Trends and Insights

  • Consumption behavior has changed. As women's incomes increase, jewelry consumption is no longer limited to weddings or gifts for men. Women also buy jewelry by dressing up differently.
  • China is the largest consumer of gold jewelry. More than 80 percent of gold in China is processed into jewelry, with the rest used in manufacturing.
  • Beijing is the largest consumer region. As Beijing leads the country in spending power, sales of large and expensive diamond jewelry are concentrated here.
  • Brand awareness increases competitiveness. Since the jewelry products offered by different retailers are largely homogeneous, brand building is important.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 6.5 % over the past five years, to reach an estimated $159.2bn in 2024.

Trends and Insights

The consumption is driven by growing women income levels

  • With the increase in women's income, jewelry consumption is no longer limited to weddings or men's gifts.
  • Additional trends and insights available with purchase
Jewelry Stores in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Rising household incomes will continue to drive the industry

  • Propelled by rising household incomes and low but growing jewelry consumption, the growth potential of the Jewelry Stores industry in China is substantial.

Biggest companies in the Jewelry Stores in China

Company
Market Share (%)
2023
Revenue ($short_0)
2023

There are no companies that hold a large enough market share in the Jewelry Stores in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Jewelry Stores in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Gold jewelry, Gemstone jewelry and Diamond jewelry. Gold jewelry is the largest segment of the Jewelry Stores in China.

Trends and Insights

China is the largest consumer of gold jewelry

  • Gold jewelry refers to jewelry made of gold as the main raw material.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Jewelry Stores in China mainly retail jewelry and ornaments made of gold, silver, platinum and other precious metals and alloys. Industry stores also sell jewelry and ornaments made with diamonds, jade, pearls and other precious stones.

What's included in this industry?

Gold jewelryPlatinum jewelryDiamond jewelryGemstone jewelrySilver and other metal jewelry

Companies

Purchase this report to view all major companies in this industry.

Related Terms

KARAT GOLDJADEITEINLAID JEWELRY

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Consumption behavior has changed. As women's incomes increase, jewelry consumption is no longer limited to weddings or gifts for men. Women also buy jewelry by dressing up di...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

China is the largest consumer of gold jewelry. More than 80 percent of gold in China is processed into jewelry, with the rest used in manufacturing.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Beijing is the largest consumer region. As Beijing leads the country in spending power, sales of large and expensive diamond jewelry are concentrated here.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Brand awareness increases competitiveness. Since the jewelry products offered by different retailers are largely homogeneous, brand building is important.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Talent is an important factor for a company to improve its product skills. The craftsmanship of traditional artisans will increase the value of products.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Household disposable income is increasing. The increase in disposable income of Chinese households has greatly boosted the demand for jewelry.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The industry profit margin is high. Different channels vary widely, and jewelry manufacturer-owned retail stores and online sales generally have higher profit margins.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Jewelry Stores industry in China in 2024?

    The market size of the Jewelry Stores industry in China is $159.2bn in 2024.

    How many businesses are there in the Jewelry Stores in China industry in 2024?

    There are 29,386 businesses in the Jewelry Stores industry in China, which has grown at a CAGR of 2.3 % between 2019 and 2024.

    Has the Jewelry Stores industry in China grown or declined over the past 5 years?

    The market size of the Jewelry Stores industry in China has been growing at a CAGR of 6.5 % between 2019 and 2024.

    What is the forecast growth of the Jewelry Stores industry in China over the next 5 years?

    Over the next five years, the Jewelry Stores industry in China is expected to grow.

    What does the Jewelry Stores in China include?

    Gold jewelry and Platinum jewelry are part of the Jewelry Stores industry.

    How competitive is the Jewelry Stores industry in China?

    The level of competition is high and steady in the Jewelry Stores industry in China.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Department Stores & Shopping Malls in China
    • Online Shopping in China

    Complementors

    • Jewelry Manufacturing in China

    International industries

    • Jewelry Stores in the US
    • Online Jewelry & Watch Sales in the US
    • Jewellery Stores in Canada
    • Watch and Jewellery Retailing in Australia
    • Watch and Jewellery Retailing in New Zealand

    View all industries in China

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.