Market size and recent performance (2012-2027)
Industry revenue has declined at a CAGR of -0.5% over the past five years, to reach an estimated $117.2bn in 2022.
Trends and Insights
- China has developed into the second-largest advertising market in the world, boosted by strong economic growth over the past several decades. However, revenue for the Advertising Agency industry is expected to fall at an annualized 0.
- Additional trends and insights available with purchase
Biggest companies in the Advertising Agencies in China
| Company
2022 | Market Share (%)
2022 | Revenue ($m)
2022 | Profit ($m)
2022 | Profit Margin (%)
2022 |
|---|---|---|---|---|
Wieden + Kennedy (Shanghai) Co. Ltd. | ||||
DDB China Group | ||||
Publicis (China) Group |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Advertising design and production, Advertising planning, public relations and market research and Advertising publishing, promotion and display. Advertising design and production is the largest segment of the Advertising Agencies in China.
Trends and Insights
<B>Advertising design and production services</B>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
China has developed into the second-largest advertising market in the world, boosted by strong economic growth over the past several decades. However, revenue for the Advertising Agency industry is expected to fall at an annualized 0.5% over the five years through 2022. The industry is set to generate $117.2 billion in 2022, up 5.1% from 2021 with downstream markets picking up from the COVID-19 pandemic. Industry assets are estimated to total $104.4 billion in 2022, up 3.9% from 2021.
What's included in this industry?
Advertising planning, public relations and market researchAdvertising design and productionAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising services, such as advertising handoutsAdvertising design and productionAdvertising planning, public relations and market researchAdvertising publishing, promotion and displayAdvertising agency servicesOther advertising servicesCompanies
Wieden + Kennedy (Shanghai) Co. Ltd.DDB China GroupPublicis (China) GroupPurchase this report to view all 5 major companies in this industry.
Related Terms
ADVERTISING REVENUEBILLINGSINDUSTRY REVENUEIndustry Code
7440 - Advertising Agencies in China
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Economic Indicators - Advertising - Total Media Expenditure. The level of annual expenditure by advertisers and clients on all media determines the amount of revenue generated...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2012-2021) and forecast (2022-2027)
- Employees, including historical (2012-2021) and forecast (2022-2027)
- Businesses, including historical (2012-2021) and forecast (2022-2027)
- Profit, including historical (2012-2022)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Advertising design and production services</B>
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2022
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2022
- Major market segmentation in 2022
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Although the industry is widely spread across the country, scale varies significantly between regions. Generally, geographic distribution of advertising agencies is proportion...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2022
Tables
- Number and share of establishments in each region in 2022
- Number and share of revenue each region accounts for in 2022
- Number and share of wages each region accounts for in 2022
- Number and share of employees in each region in 2022
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Access to a highly skilled workforce. A skilled, creative and knowledgeable workforce is essential for successful business operations in this industry.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2017-2022
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Wieden+Kennedy, shortened to WK as following, was founded in 1982. In 1988, Nike's iconic slogan, Just Do It, was conceived by WK. In 1992, WK began to expand its operations i...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2018 through 2022
- Major companies in the industry, including market share, revenue, profit and profit margin in 2022
- Overview of Wieden + Kennedy (Shanghai) Co. Ltd.'s performance by revenue, market share and profit margin from 2016 through 2022
- Overview of DDB China Group's performance by revenue, market share and profit margin from 2016 through 2022
- Overview of Publicis (China) Group's performance by revenue, market share and profit margin from 2016 through 2022
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Wieden + Kennedy (Shanghai) Co. Ltd., and factors influencing its performance in the industry
- Description and key data for DDB China Group, and factors influencing its performance in the industry
- Description and key data for Publicis (China) Group, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Administration for Industry & Commerce (AIC)</B>
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2012-2027)
- IVA (2012-2027)
- Establishments (2012-2027)
- Enterprises (2012-2027)
- Employment (2012-2027)
- Exports (2012-2027)
- Imports (2012-2027)
- Wages (2012-2027)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Advertising Agencies industry in China in 2022?
The market size of the Advertising Agencies industry in China is $117.2bn in 2022.
How many businesses are there in the Advertising Agencies in China industry in 2022?
There are 132k businesses in the Advertising Agencies industry in China, which has declined at a CAGR of 1.3% between 2017 and 2022.
Has the Advertising Agencies industry in China grown or declined over the past 5 years?
The market size of the Advertising Agencies industry in China has been at a CAGR of -0.5% between 2017 and 2022.
What is the forecast growth of the Advertising Agencies industry in China over the next 5 years?
The Advertising Agencies in China market is forecast to over the five years from 2022 to 2027
What are the biggest companies in the Advertising Agencies market in China?
The biggest companies operating in the Advertising Agencies market in China are Wieden + Kennedy (Shanghai) Co. Ltd., DDB China Group and Publicis (China) Group
What does the Advertising Agencies in China include?
Advertising planning, public relations and market research and Advertising design and production are part of the Advertising Agencies industry.
Which companies have the highest market share in the Advertising Agencies in China?
The company holding the most market share in China is Wieden + Kennedy (Shanghai) Co. Ltd..
How many people are/were employed in the Advertising Agencies in China in 2022?
There are 4m employed in the Advertising Agencies industry in China 2022.
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in China include:
- National Bureau of Statistics China
- General Administration of Customs
- People’s Bank of China
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
