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Car Rentals in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: November 2024 7311

Revenue

$18.3bn

2024

$18.3bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

160k

Businesses

19,730

Wages

$X.Xbn

Car Rentals in China industry analysis

The Car Rental industry in China has developed rapidly over the past five years, with total revenue expected to grow at an annualized 6.0% over the five years through 2024, to total $18.3 billion. This trend includes expected growth of 10.0% in the current year. The industry profitability is expected to be at 5.5% in 2024. Steady industry growth has been driven by the expanding customer group for car rental services, rising levels of household disposable income in China and the diversification of services provided by car rental firms.
China has a gap between the number of licensed drivers and car owners. As of June 2024, the number of private automobiles in use had reached 345 million units and the number of licensed drivers had increased to 496 million persons. The widening disparity between the numbers of car owners and licensed drivers is expected to stimulate demand for car rentals in China.
The car rental market in China is competitive and highly fragmented. A large portion of firms are small or medium scale with small car fleets scattered across the country. Major enterprises in the industry have much larger car fleets and broader ranges of business, which contribute to their competitive strength. The consolidation of the industry is expected to intensify over the next five years, as competition intensifies.
With growing people's disposable income level and enhanced car rental services, the industry is projected to have continued steady growth. Overall, industry revenue is forecast to grow at an annualized 5.5% over the five years through 2029, to total $23.9 billion.
As the younger generation becomes the main consumption group, the demand for personalized and customized car rental services will increase. In order to win more customers, industry enterprises will provide customized car rental services to create differentiated advantages and expand market shares.

Trends and Insights

  • The Car Rentals industry develops rapidly. Multiple factors, including the gap between the number of private automobiles in use and licensed drivers, increasing disposable income of residents and popular independent travelling, etc, drive the industry rapid development.
  • Long-term car rental is the largest segment for the industry, accounting for 70.0% of industry revenue in 2024. The clients of long-term car rental are mainly enterprises.
  • Large enterprises are concentrated in well-developed cities, like Beijing and Shanghai. Higher demand for car rentals in these cities is due to higher disposable income levels, higher usage of automobile vehicles and large populations.
  • The industry concentration level is low. The top four enterprises of the industry are expected to account for 12.7% of total industry revenue in 2024.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 6.0 % over the past five years, to reach an estimated $18.3bn in 2024.

Trends and Insights

Multiple factors drive the industry rapid development

  • As of June 2024, the number of private automobiles in use had reached 345 million units and the number of licensed drivers had increased to 496 million persons. Therefore, the gap between the number of private automobiles in use and licensed drives provides bases for demand for car rental services.
  • Additional trends and insights available with purchase
Car Rentals in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Car rental service demand is going towards high-end and individual development

  • With the continuous improvement of residents' disposable income level and the transformation of public consumption concepts, consumers have increasingly high requirements for car brands, safety, and comfort, and the demand for high-end car rental services is expected to increase.

Biggest companies in the Car Rentals in China

Company
Market Share (%)
2024
Revenue ($short_0)
2024

There are no companies that hold a large enough market share in the Car Rentals in China industry for IBISWorld to include in this product.

Products & Services Segmentation

Car Rentals in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Long-term car rental, Short-term car rental and Timeshare car rental. Long-term car rental is the largest segment of the Car Rentals in China.

Trends and Insights

The clients of long-term car rental are mainly enterprises

  • Long-term car rental refers to car rental services with a rental term of 90 days or more. The long-term car rental is expected to account for 70% of industry revenue in 2024.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Car Rental industry in China provides short-term (30 days or fewer) and long-term (more than 30 days) rentals of automobiles, such as passenger vehicles and recreation vehicles. The service of renting cars with drivers is excluded.

What's included in this industry?

Long-term car rentalShort-term car rentalTimeshare car rental

Companies

Purchase this report to view all major companies in this industry.

Related Terms

RESIDUAL VALUEREPLACEMENT RENTALCAR FLEET

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Car Rentals industry develops rapidly. Multiple factors, including the gap between the number of private automobiles in use and licensed drivers, increasing disposable in...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Long-term car rental is the largest segment for the industry, accounting for 70.0% of industry revenue in 2024. The clients of long-term car rental are mainly enterprises.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Large enterprises are concentrated in well-developed cities, like Beijing and Shanghai. Higher demand for car rentals in these cities is due to higher disposable income level...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry concentration level is low. The top four enterprises of the industry are expected to account for 12.7% of total industry revenue in 2024.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

The major players generally adopt chain store development mode. Chain store mode could help enterprises to rapidly expand business scale, further cover more consumers and red...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    The Government in China leads the industry development. There are multiple industry regulations guiding and standardizing the development of the Car Rentals industry.

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    The industry profitability has decreased. With further intensified competition, industry enterprises are launching various promotional activities in order to compete for mark...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Car Rentals industry in China in 2024?

    The market size of the Car Rentals industry in China is $18.3bn in 2024.

    How many businesses are there in the Car Rentals in China industry in 2024?

    There are 19,730 businesses in the Car Rentals industry in China, which has grown at a CAGR of 1.6 % between 2019 and 2024.

    Has the Car Rentals industry in China grown or declined over the past 5 years?

    The market size of the Car Rentals industry in China has been growing at a CAGR of 6.0 % between 2019 and 2024.

    What is the forecast growth of the Car Rentals industry in China over the next 5 years?

    Over the next five years, the Car Rentals industry in China is expected to grow.

    What does the Car Rentals in China include?

    Long-term car rental and Short-term car rental are part of the Car Rentals industry.

    How competitive is the Car Rentals industry in China?

    The level of competition is high and increasing in the Car Rentals industry in China.

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    Widen your competitive advantage with related industries

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    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in China include:

    • National Bureau of Statistics China
    • General Administration of Customs
    • People’s Bank of China

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.