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Biscuit Production in China - Market Research Report (2014-2029)

IBISWorld IBISWorld Beijing, China Last Updated: November 2024 1419

Revenue

$52.5bn

2024

$52.5bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

215k

Businesses

1,638

Wages

$X.Xbn

Biscuit Production in China industry analysis

The Biscuit Production industry in China has developed steadily over the past five years. The industry revenue is expected to increase at an annualized 4.4% over the five years through 2024. In 2024, as the demand for high-end products continues to grow, industry revenue is expected to increase by 3.9% from 2023. Industry growth has been stimulated by greater domestic demand, increasing private investment, the entry of foreign capital into China's manufacturing sector, and greater production that increased total industry output.
Consumption levels have been rising in recent years, along with per capita income increases and changes in consumer behavior. The consumer spectrum has grown and an increasing number of young people prefer biscuits and other bakery products as snacks. The relative proportion of children in the total market, previously the main consumer group, has slightly decreased as parents have become more aware of the health issues associated with excess biscuit and sugar consumption.
Consumer preferences for higher quality products and greater variety in product types have supported the development of the medium- and high-end biscuit segments. Although China's total biscuit demand is high due to its large population, per capita consumption is low, at about only one kilogram per year, compared with 25 to 35 kilograms per year in developed countries. This shows that the market has strong and significant potential for substantial future growth.
ACMR-IBISWorld forecasts that the industry revenue will grow at an annualized 2.9% over the five years through 2029. Over the period, anticipated changes in the industry include growing demand for higher-quality products; greater industry and pricing competition; improvements in production technologies; and increases in market share concentration.

Trends and Insights

  • Improving health awareness has changed the product structure. Chinese consumers have reduced the consumption of traditional biscuit products and turning to healthier biscuit products due to their increasingly health conscious.
  • Baked biscuits are the primary industry products. Baked biscuits have developed rapidly in China with the entry of foreign enterprises and their expansion.
  • Regions with higher economic level demand more biscuit products. High consumption level and consumption capacity can support rapid expansion of industry demand.
  • The industry has a low concentrate level. The top four industry participants have a joint market share of 10.7% in 2024.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 4.4 % over the past five years, to reach an estimated $52.5bn in 2024.

Trends and Insights

Increasing income levels of Chinese residents have supported the industry demand

  • Income levels of Chinese residents have improved rapidly due to the rapid growth of China's economy. In the past decade to 2023, disposable income per capita in China increased at an average rate of 7.9%.
  • Additional trends and insights available with purchase
Biscuit Production in China
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Continuous increasing income levels of Chinese residents will support the industry growth

  • Income levels of Chinese residents have been increasing rapidly in the past decade, which makes it possible for the sustained growth of biscuit production and consumption.

Biggest companies in the Biscuit Production in China

Company
Market Share (%)
2024
Revenue ($m)
2024
Mondelez (China) Co., Ltd.
2,517.9
Want Want China Holdings Limited
1,259.0
Dali Foods Group Company Limited
944.2

To view the market share and analysis for all 10 top companies in this industry, view purchase options.

Products & Services Segmentation

Biscuit Production in China
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Baked biscuits, Sandwich biscuits and Pressed cookies. Baked biscuits is the largest segment of the Biscuit Production in China.

Trends and Insights

Baked biscuits are the primary industry products

  • Baked biscuits are made by baking the dough in an oven, causing it to expand and become crispy at high temperatures. This process is commonly used to make crispy biscuits like cookies and soda biscuits.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Biscuit Production industry in China uses flour (or rice powder), sugar, oil, milk, eggs and other raw materials to produce a variety of small flat sweet biscuits, soda biscuits, salty cakes, cookies, potato chips and other bakery products.

What's included in this industry?

Baked biscuits Sandwich biscuits Pressed biscuits Fried biscuitsFrozen and other biscuit products

Companies

Mondelez (China) Co., Ltd.Want Want China Holdings LimitedDali Foods Group Company Limited

Purchase this report to view all 10 major companies in this industry.

Related Terms

SODA BISCUITSPOTATO CHIPS

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Improving health awareness has changed the product structure. Chinese consumers have reduced the consumption of traditional biscuit products and turning to healthier biscuit ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Baked biscuits are the primary industry products. Baked biscuits have developed rapidly in China with the entry of foreign enterprises and their expansion.

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Regions with higher economic level demand more biscuit products. High consumption level and consumption capacity can support rapid expansion of industry demand.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry has a low concentrate level. The top four industry participants have a joint market share of 10.7% in 2024.

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are many foreign-owned enterprises in the industry. These enterprises leverage their global presence and resources to expand Chinese markets, allowing them to reach a l...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Mondelez (China) Co., Ltd.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Want Want China Holdings Limited's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Dali Foods Group Company Limited's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 7 additional companies

Detailed analysis

  • Description and key data for Mondelez (China) Co., Ltd., and factors influencing its performance in the industry
  • Description and key data for Want Want China Holdings Limited, and factors influencing its performance in the industry
  • Description and key data for Dali Foods Group Company Limited, and factors influencing its performance in the industry
  • Description, key data and performance trends for 7 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry has a medium regulation level. This industry belongs to the food sector and places significant emphasis on food safety regulations in China.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry profit margin has decreased. It has declined in the past five years due to the increased industry competition and cost.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Biscuit Production industry in China in 2024?

The market size of the Biscuit Production industry in China is $52.5bn in 2024.

How many businesses are there in the Biscuit Production in China industry in 2024?

There are 1,638 businesses in the Biscuit Production industry in China, which has grown at a CAGR of 2.0 % between 2019 and 2024.

Has the Biscuit Production industry in China grown or declined over the past 5 years?

The market size of the Biscuit Production industry in China has been growing at a CAGR of 4.4 % between 2019 and 2024.

What is the forecast growth of the Biscuit Production industry in China over the next 5 years?

Over the next five years, the Biscuit Production industry in China is expected to grow.

What are the biggest companies in the Biscuit Production market in China?

The biggest companies operating in the Biscuit Production market in China are Mondelez (China) Co., Ltd., Want Want China Holdings Limited and Dali Foods Group Company Limited

What does the Biscuit Production in China include?

Baked biscuits and Sandwich biscuits are part of the Biscuit Production industry.

Which companies have the highest market share in the Biscuit Production in China?

The company holding the most market share in China is Mondelez (China) Co., Ltd..

How competitive is the Biscuit Production industry in China?

The level of competition is moderate and increasing in the Biscuit Production industry in China.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in China include:

  • National Bureau of Statistics China
  • General Administration of Customs
  • People’s Bank of China

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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