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TV & Appliance Wholesaling in Canada - Market Research Report (2015-2030)

Dmitry Diment Dmitry Diment New York, United States Last Updated: February 2025 NAICS 41422CA

Revenue

$10.9bn

2025

$10.9bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

5,005

Businesses

487

Wages

$XXX.Xm

TV & Appliance Wholesaling in Canada industry analysis

Although the TV and Appliance Wholesalers industry in Canada has long benefited from consistent spending by downstream markets, its position has continued to deteriorate as more manufacturers bypass middlemen and online transactions exert downward pressure. During the pandemic, an uptick in housing starts and the rising value of residential construction paved the way for a jump in appliance sales, driving higher sales volumes for wholesalers. But, rising interest rates and high inflation quickly undermined downstream retail markets as consumers pulled back, cutting orders for TV and appliance wholesalers. With the industry’s structural challenges adding to these challenges, revenue is forecast to contract at a CAGR of 4.1% over the past five years. In 2025, the industry is expected to see revenue drop an additional 1.1% to reach $12.8 billion.

Trends and Insights

  • Traditional wholesalers face increasing pressure as manufacturers internalize distribution. By controlling these channels, manufacturers capture business that typically went to wholesalers, intensifying competition and pushing some wholesalers out of the industry.
  • Household appliances are the largest product line for wholesalers. The variety of appliances distributed for every home drives sales, underlining their critical role in wholesalers' revenue streams.
  • Ontario hosts the largest number of TV and appliance wholesalers in Canada. The province's skilled workforce, robust supply chain network and proximity to buyers provide strategic advantages.
  • Supply chain control empowers vertically integrated wholesalers with a strategic advantage. This integration allows them to optimize operations, making it difficult for competitors to keep up.

Access hundreds of data points and trends

  • Market estimates from 2015-2030
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated $10.9bn in 2025.

Trends and Insights

Wholesale orders have been impacted by the country's volatile economic conditions

  • Sales at the retail level, the largest market for wholesalers, are directly impacted by changes in macroeconomic conditions. When disposable income and consumer confidence are high, consumers buy new appliances at higher rates.
  • Additional trends and insights available with purchase
TV & Appliance Wholesaling in Canada
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to decline over the next five years.

Trends and Insights

Spending slowdown signals risk for appliance wholesalers

  • Consumer spending trends are crucial in shaping the performance of TV and appliance wholesalers in Canada. With inflation driving up the cost of consumer goods, many Canadians may tighten their budgets, leading to a slowdown in demand for new TVs and appliances.

Biggest companies in the TV & Appliance Wholesaling in Canada

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
623.7
43.8
7.0
610.7
24.3
4.0
429.5
62.9
14.6

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

TV & Appliance Wholesaling in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Household appliances , TVs and Audio and video equipment . Household appliances is the largest segment of the TV & Appliance Wholesaling in Canada.

Trends and Insights

Household appliances are the most lucrative product line

  • Large appliances, such as refrigerators, ranges, ovens, washing machines, clothes dryers and dishwashers, represent significant investments for most households and generate the largest revenue share in the appliance market. As disposable incomes rise, consumers are more inclined to invest in these high-cost items.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Canadian TV and Appliance Wholesaling industry wholesales a range of electric household appliances, such as refrigerators and washing machines and consumer electronics, such as TVs, DVD players and stereo systems. Goods are purchased from domestic and international manufacturers and then sold to mass merchandisers, department stores, home improvement stores and other appliance retailers.

What's included in this industry?

Household cooking appliance wholesalingHousehold refrigerators and home freezer wholesalingHousehold laundry equipment wholesalingTV wholesalingHome audio equipment wholesalingAutomotive radio wholesalingElectronics wholesalingElectric water heater wholesaling

Companies

Whirlpool CanadaElectrolux Canada Corp.Coast Wholesale Appliances Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

DISINTERMEDIATIONLIGHT-EMITTING DIODES (LEDS) BRICK-AND-MORTAR

Industry Code

NAICS 2007

NAICS 414220 - TV & Appliance Wholesaling in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Traditional wholesalers face increasing pressure as manufacturers internalize distribution. By controlling these channels, manufacturers capture business that typically went ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Household appliances are the largest product line for wholesalers. The variety of appliances distributed for every home drives sales, underlining their critical role in whole...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Ontario hosts the largest number of TV and appliance wholesalers in Canada. The province's skilled workforce, robust supply chain network and proximity to buyers provide stra...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each province in 2025
  • Number and share of revenue each province accounts for in 2025
  • Number and share of wages each province accounts for in 2025
  • Number and share of employees in each province in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Supply chain control empowers vertically integrated wholesalers with a strategic advantage. This integration allows them to optimize operations, making it difficult for compe...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Whirlpool and Electrolux are the largest wholesalers in Canada. Both companies are vertically integrated, with production facilities, distribution networks and client bases w...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Whirlpool Canada's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Electrolux Canada Corp.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Coast Wholesale Appliances Inc.'s performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Whirlpool Canada, and factors influencing its performance in the industry
  • Description and key data for Electrolux Canada Corp., and factors influencing its performance in the industry
  • Description and key data for Coast Wholesale Appliances Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Regulatory compliance is critical despite the lack of a specific overseeing body. Navigating diverse regulations, from product safety to environmental standards, supports who...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Acquiring and maintaining an inventory is the most critical part of wholesaling. Sourcing TVs and appliances comes at a cost, leading purchase costs to be wholesalers’ larges...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Assets (2018-2023)
  • Liabilities (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the TV & Appliance Wholesaling industry in Canada in 2025?

The market size of the TV & Appliance Wholesaling industry in Canada is $10.9bn in 2025.

How many businesses are there in the TV & Appliance Wholesaling in Canada industry in 2025?

There are 487 businesses in the TV & Appliance Wholesaling industry in Canada, which has declined at a CAGR of 2.5 % between 2020 and 2025.

Has the TV & Appliance Wholesaling industry in Canada grown or declined over the past 5 years?

The market size of the TV & Appliance Wholesaling industry in Canada has been declining at a CAGR of 4.1 % between 2020 and 2025.

What is the forecast growth of the TV & Appliance Wholesaling industry in Canada over the next 5 years?

Over the next five years, the TV & Appliance Wholesaling industry in Canada is expected to decline.

What are the biggest companies in the TV & Appliance Wholesaling market in Canada?

The biggest companies operating in the TV & Appliance Wholesaling market in Canada are Whirlpool Canada, Electrolux Canada Corp. and Coast Wholesale Appliances Inc.

What does the TV & Appliance Wholesaling in Canada include?

Household cooking appliance wholesaling and Household refrigerators and home freezer wholesaling are part of the TV & Appliance Wholesaling industry.

Which companies have the highest market share in the TV & Appliance Wholesaling in Canada?

The company holding the most market share in Canada is Whirlpool Canada.

How competitive is the TV & Appliance Wholesaling industry in Canada?

The level of competition is moderate and steady in the TV & Appliance Wholesaling industry in Canada.

Related Industries

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Competitors

  • There are no industries to display.

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.