$3.3bn
$XX.Xbn
11,692
1,859
$XXX.Xm
The events that the Trade Show and Event Planning industry in Canada organizes, promotes and manages, including business and trade shows, conventions, conferences and meetings, are heavily dependent on the state of the overall economy. Specifically, the health of corporate marketing budgets that pay for business-to-business (B2B) events and consumers' ability to attend events, such as automobile and home improvement shows, which generate business-to-consumer (B2C) revenue, determine the performance of the industry. While corporate profit has grown alongside consumer disposable income, driving spending by businesses and consumers alike, the COVID-19 pandemic generated both vast economic volatility and disrupted the fundamental nature of trade shows and events. The pandemic led to the cancellation of many events in 2020 and 2021, producing steep revenue declines across the industry. Organizers adapted to virtual formats and with the abatement of the pandemic, industry revenue surged more than 60.0% in 2022 alone. Still, the pandemic weighs heavily over the period, and industry revenue is forecast to decline at a CAGR of 2.8% $3.3 billion over the five years to 2024, including a 3.0% rise in 2024 alone.
Industry revenue has declined at a CAGR of 2.8 % over the past five years, to reach an estimated $3.3bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Global Experience Specialists Inc. | 209.8 | 9.4 | 4.5 | |
Freeman Company LLC | 57.4 | N/A | N/A | |
Informa Canada | 27.5 | N/A | N/A |
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Trade Show & Event Planning in Canada
Industry revenue is measured across several distinct product and services lines, including Registration, analytics and show services, Exhibit sales and design services and Sponsorships, entertainment and advertising services. Registration, analytics and show services is the largest segment of the Trade Show & Event Planning in Canada.
Exhibit sales and design services include floor space at a variety of events
The Trade Show and Event Planning industry in Canada organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts events, sports events or festivals.
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NAICS 561920 - Trade Show & Event Planning in Canada
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
COVID-19 proved a uniquely disruptive force for trade shows and events. The pandemic halted many conferences altogether, disrupting the industry's in-person events.
Learn about an industry's products and services, markets and trends in international trade.
Floor space at trade shows, conferences, conventions and expositions is a staple of services provided by the industry. Clients value premium spaces that better expose them to...
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Ontario has the highest concentration of establishments. The province has Canada’s largest economy, making it a primary location for trade shows and events.
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Barriers to entry across the industry are low. Consequently, trade show and event planning organizers compete heavily on price and the services they offer.
Learn about the performance of the top companies in the industry.
Global Experience Specialists operates on a considerable scale relative to most other industry players. The company hosts events globally, managing more than 4,000 annually.
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Trade show and event planners are subject to minimal government oversight, save for local laws. However, there are numerous certification programs available to organizers to ...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
The COVID-19 pandemic led to the widespread cancelation of industry events. Consequently, profit margins have sunk since, especially with a greater reliance on online events.
Including values and annual change:
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Key data sources in Canada include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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The market size of the Trade Show & Event Planning industry in Canada is $3.3bn in 2024.
There are 1,859 businesses in the Trade Show & Event Planning industry in Canada, which has grown at a CAGR of 4.7 % between 2019 and 2024.
The market size of the Trade Show & Event Planning industry in Canada has been declining at a CAGR of 2.8 % between 2019 and 2024.
Over the next five years, the Trade Show & Event Planning industry in Canada is expected to grow.
The biggest companies operating in the Trade Show & Event Planning market in Canada are Global Experience Specialists Inc., Freeman Company LLC and Informa Canada
Automobile show promoting, managing or organizing and Flower show promoting, managing or organizing are part of the Trade Show & Event Planning industry.
The company holding the most market share in Canada is Global Experience Specialists Inc..
The level of competition is high and steady in the Trade Show & Event Planning industry in Canada.