Satellite TV Providers in Canada - Market Research Report (2013-2028)
New York, United States
Last Updated: August 2023
NAICS 51711bCARevenue
$2.2bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
431
Businesses
40
Wages
$XX.Xm
Satellite TV Providers in Canada industry analysis
Through the end of 2023, satellite TV providers in Canada has struggled to maintain its subscribers as consumers have migrated toward substitute services, like Internet Protocol TV (IPTV). Prior to the current period, these providers have continuously added subscribers before the proliferation of internet-based TV subscription packages. Through the last ten years, satellite TV providers have endured a steady dip in subscribers, ultimately dropping prey to external competition, like Netflix Inc. and EPICIPTV.net. Revenue is expected to drop at a CAGR of 1.2% to $2.2 billion through the end of 2023, including a 0.6% forecast dip in 2023 alone alongside a dip in housing starts.The industry is highly concentrated, with only two national satellite TV providers, including Bell Canada (Bell) and Shaw Communications Inc. (Shaw), dominating the market. These providers have taken steps to improve service quality and range of programming by upgrading their satellite networks. Telesat, a satellite communications company, launched a satellite in 2018 that services both companies. Greater service has allowed providers to extract higher revenue per subscriber, although attrition remains a continuous concern for satellite TV providers. Ultimately, the fixed costs of building, insuring and launching a satellite can be spread across a wide subscriber base. Satellite TV providers' profit, measured as earnings before interest and taxes, is forecast to account for 37.9% of revenue in 2023, down from 39.3% in 2018.Through the end of 2028, revenue is expected to inch up at a CAGR of a mere 0.9% to $2.3 billion as satellite TV providers continue to endure intense competition from substitutes. Competition from established cable providers, in addition to emerging IPTV providers and streaming services, should limit revenue expansion as consumers' demand shifts toward flexible TV options. IPTV providers have aggressively expanded network coverage in major metropolitan areas, boosting competition in these markets. IPTV benefits from using existing packet-switched networks and can be easily bundled with other services that use the same networks, like home phone and internet access services. Notably, both Bell and Shaw offer an IPTV service in addition to their satellite TV service, contributing to the extremely low expansion in providers' revenue.
Trends and Insights
- A dying industry, satellite TV is on its way out of relevancy. The massive popularity of streaming services among younger audiences signals a fast-approaching expiration date for satellite TV providers.
- The primary consumers of satellite TV are people aged 50 and older. This poses a dilemma for providers, as younger generations aren’t drawn to traditional TV because of streaming and the internet.
- Satellite TV providers operate in areas with a dense population to maximize visibility and reach as many consumers as possible. Ontario is home to the bulk of the Canadian population and, consequentially, the most satellite TV providers.
- Larger companies vie for a shrinking consumer base. Both Bell Canada and Shaw Communications Inc. have been acquiring non-satellite TV companies to diversify their portfolios.
Industry Overview
Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of 1.2 % over the past five years, to reach an estimated $2.2bn in 2023.
Trends and Insights
Profit is relatively stable but challenged by stiff competition
- Satellite TV providers encounter high initial costs. Still, these costs drop as companies gain each additional subscriber.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Boosted desire for multiplatform streaming pressures industry expansion
- Multiplatform viewing will continue to be a competitive external threat to satellite TV providers.
Biggest companies in the Satellite TV Providers in Canada
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Bell Media Inc. | 849.1 | N/A | N/A | |
Rogers Media Inc. | 485.4 | 215.7 | 44.4 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Subscribers, Advertising and Other. Subscribers is the largest segment of the Satellite TV Providers in Canada.
Trends and Insights
Advertising revenue is the industry's foundation
- Most TV broadcasters and providers rely on advertising revenue to generate revenue.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Radio Broadcasting in Canada
- TV Broadcasting in Canada
- Wired Telecommunications Carriers in Canada
Complementors
- There are no industries to display.
International industries
- Satellite TV Providers in the US
- Television Broadcasting in New Zealand
- Television Programming & Broadcasting in the UK
- TV & Radio Broadcasting in China
Table of Contents
About this industry
Industry definition
This industry distributes TV programs on a subscription or fee basis through infrastructure consisting of direct broadcast satellites, ground stations and individual home receivers. This industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. These operators typically exist in rural areas and have a negligible effect on industry performance. This industry excludes other satellite telecommunications providers.
What's included in this industry?
Providing satellite TV programming to subscribersIncorporating commercials for local and national advertisementsSelling home installation equipmentProviding home installation servicesCompanies
Bell Media Inc.Rogers Media Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
DIRECT BROADCAST SATELLITEMULTIPOINT DISTRIBUTION SYSTEM CHURN RATE TRANSPONDERSATELLITE CONSTELLATIONPERSONAL VIDEO RECORDER (PVR)Industry Code
NAICS 517410 - Satellite TV Providers in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
A dying industry, satellite TV is on its way out of relevancy. The massive popularity of streaming services among younger audiences signals a fast-approaching expiration date...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The primary consumers of satellite TV are people aged 50 and older. This poses a dilemma for providers, as younger generations aren’t drawn to traditional TV because of strea...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2023
- Product innovation level
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Satellite TV providers operate in areas with a dense population to maximize visibility and reach as many consumers as possible. Ontario is home to the bulk of the Canadian po...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each province in 2023
- Number and share of revenue each province accounts for in 2023
- Number and share of wages each province accounts for in 2023
- Number and share of employees in each province in 2023
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Larger companies vie for a shrinking consumer base. Both Bell Canada and Shaw Communications Inc. have been acquiring non-satellite TV companies to diversify their portfolios...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Belle Canada and Shaw Communications compete for industry dominance. With the end in sight for the industry, both companies have acquired non-TV companies to diversify their ...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of Bell Media Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Rogers Media Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
Detailed analysis
- Description and key data for Bell Media Inc., and factors influencing its performance in the industry
- Description and key data for Rogers Media Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The Canadian Radio-television and Telecommunications Commission heavily regulates all aspects of the Canadian broadcasting system, including satellite TV. Providers must appl...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2013-2028)
- Assistance historical data and forecast (2013-2028)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Costs don’t vary significantly among satellite TV providers in Canada. This lack of variation stems from the highly capital-intensive nature of building, launching and mainta...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2016-2021)
- Coverage Ratios (2016-2021)
- Leverage Ratios (2016-2021)
- Operating Ratios (2016-2021)
- Assets (2016-2021)
- Liabilities (2016-2021)
- Cash Flow & Debt Service Ratios (2013-2028)
- Revenue per Employee (2013-2028)
- Revenue per Enterprise (2013-2028)
- Employees per Establishment (2013-2028)
- Employees per Enterprise (2013-2028)
- Average Wage (2013-2028)
- Wages/Revenue (2013-2028)
- Establishments per Enterprise (2013-2028)
- IVA/Revenue (2013-2028)
- Imports/Demand (2013-2028)
- Exports/Revenue (2013-2028)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Satellite TV Providers industry in Canada in 2024?
The market size of the Satellite TV Providers industry in Canada is $2.2bn in 2024.
How many businesses are there in the Satellite TV Providers in Canada industry in 2023?
There are 40 businesses in the Satellite TV Providers industry in Canada, which has declined at a CAGR of 1.9 % between 2018 and 2023.
Has the Satellite TV Providers industry in Canada grown or declined over the past 5 years?
The market size of the Satellite TV Providers industry in Canada has been declining at a CAGR of 1.2 % between 2018 and 2023.
What is the forecast growth of the Satellite TV Providers industry in Canada over the next 5 years?
Over the next five years, the Satellite TV Providers industry in Canada is expected to grow.
What are the biggest companies in the Satellite TV Providers market in Canada?
The biggest companies operating in the Satellite TV Providers market in Canada are Bell Media Inc. and Rogers Media Inc.
What does the Satellite TV Providers in Canada include?
Providing satellite TV programming to subscribers and Incorporating commercials for local and national advertisements are part of the Satellite TV Providers industry.
Which companies have the highest market share in the Satellite TV Providers in Canada?
The company holding the most market share in Canada is Bell Media Inc..
How competitive is the Satellite TV Providers industry in Canada?
The level of competition is high and increasing in the Satellite TV Providers industry in Canada.
