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Job Training & Career Counselling in Canada - Market Research Report (2013-2028)

Jared Ristoff Jared Ristoff New York, United States Last Updated: August 2023 NAICS 62431CA

Revenue

$3.1bn

2023

$3.1bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

38,387

Businesses

1,631

Wages

$X.Xbn

Job Training & Career Counselling in Canada industry analysis

The Job Training and Career Counselling industry in Canada provides job training and counselling to the unemployed, underemployed, and disabled, as well as offering social services to those disadvantaged because of a lack of education, skills, or experience. Federal and provincial governments' funding for workforce development is a crucial revenue stream for the industry. Government assistance for industry services has grown over the five years to 2023, resulting in more significant funding for industry operators. Overall, industry revenue has been rising an annualized 1.2% over the past five years, and is expected to reach $3.1 billion in 2023. This includes a 0.3% increase in 2023 alone.Industry operators are primarily nonprofit organizations that receive their funding from the government. For example, in response to the sluggish economy before the current period, the Economic Action Plan (EAP) 2014 provided $222.0 million in workforce development aid for disabled people each year over the following four years. The EAP included Labour Market Agreements with provincial governments, providing federally funded job training programs to unemployed individuals. Further legislative efforts include youth skill development programs. Aside from stimulus funding, industry operators also benefit from the Canada Pension Plan's vocational rehabilitation programs.Industry revenue is anticipated to grow over the five years to 2028 as individuals will likely seek out industry services as technological advancements, an increased emphasis on soft skills, and changing workforce dynamics drive demand. Although the passage of the Canada Job Fund in 2014 is expected to preserve funding for workforce development services, the new agreement will likely reduce federal funding over the next five years. Under the new provision, the federal government reserves the right to withhold matching funds should jurisdictions fail to meet required employer contribution levels. Moreover, the ability to meet these mandated employer targets will likely determine the level of future funding. IBISWorld forecasts industry revenue will increase an annualized 0.8% over the next five years, reaching an estimated $3.2 billion in 2028 as the economy begins to recover from the COVID-19 pandemic. Additionally, a low level of volatility is expected to preserve profit over the next five years.

Trends and Insights

  • New technology affects clients' service segments differently. Job training providers face higher costs than career counselors in implementing new technology to meet the needs of disabled individuals, the largest client segment that may need individualized service.
  • The face of training is changing. New free online tools with remote mobile technologies will give sole proprietors tools to compete with larger enterprises.
  • The provincial government of Ontario offers support programs and initiatives to encourage workforce development and career advancement. Job training and career counseling establishments may benefit from government funding, grants, or partnerships to deliver services effectively.
  • The industry is competitive, and businesses that want to succeed must focus on providing high-quality programs and services that offer value to their clients. This means having experienced and qualified staff, using up-to-date curriculum, and providing individualized support to clients.

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Industry Statistics and Trends

Market size and recent performance (2013-2028)

Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated $3.1bn in 2023.

Trends and Insights

The COVID-19 pandemic raised demand for remote work and virtual services

  • The COVID-19 pandemic accelerated remote work and virtual service delivery adoption in the job training and career counseling industry.
  • Additional trends and insights available with purchase
Job Training & Career Counselling in Canada
Revenue (2013-2028)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Remote work and digital skills will likely drive demand for job training and career counselling

  • The COVID-19 pandemic has accelerated the adoption of remote work and digital skills across various industries.

Biggest companies in the Job Training & Career Counselling in Canada

Company
Market Share (%)
2023
Revenue ($m)
2023
Profit ($m)
2023
Profit Margin (%)
2023
Goodwill Industries International Inc.
33.6
N/A
N/A
Occupational Rehabilitation Group of Canada
3.1
N/A
N/A
Government agencies
N/A
N/A
N/A

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Job Training & Career Counselling in Canada
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Social assistance services for elderly and disabled adults, Social assistance services for the general population and Other services. Social assistance services for elderly and disabled adults is the largest segment of the Job Training & Career Counselling in Canada.

Trends and Insights

Social assistance services for elderly and disabled adults are the primary offering provided

  • Many job training programs are initiated through the Canadian Pension Plan (CPP) Disability Vocational Rehabiitation program, designed to help people receiving CPP disability benefits return to work.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry provides job training and counselling to the unemployed, underemployed and disabled. Companies also provide services to people that are disadvantaged because of a lack of education, skills or experience. This industry includes work experience centres such as sheltered workshops, where mentally or physically disabled individuals gain work experience in a managed environment. The industry does not include vocational training in trade and technical schools.

What's included in this industry?

Social assistance services for elderly and disabled adultsSocial assistance services for the general populationOther services

Companies

Goodwill Industries International Inc.Occupational Rehabilitation Group of CanadaGovernment agencies

Purchase this report to view all 3 major companies in this industry.

Related Terms

VOCATIONAL REHABILITATIONVOCATIONAL SCHOOLWORK EXPERIENCE CENTERS (SHELTERED WORKSHOPS)LABOUR FORCE

Industry Code

NAICS 2007

NAICS 624310 - Job Training & Career Counselling in Canada

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

New technology affects clients' service segments differently. Job training providers face higher costs than career counselors in implementing new technology to meet the needs...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2013-2022) and forecast (2023-2028)
  • Employees, including historical (2013-2022) and forecast (2023-2028)
  • Businesses, including historical (2013-2022) and forecast (2023-2028)
  • Profit, including historical (2013-2023)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The face of training is changing. New free online tools with remote mobile technologies will give sole proprietors tools to compete with larger enterprises.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2023
  • Product innovation level

Charts

  • Products & services segmentation in 2023
  • Major market segmentation in 2023

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The provincial government of Ontario offers support programs and initiatives to encourage workforce development and career advancement. Job training and career counseling est...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each province
  • Share of population compared to establishments in each region in 2023

Tables

  • Number and share of establishments in each province in 2023
  • Number and share of revenue each province accounts for in 2023
  • Number and share of wages each province accounts for in 2023
  • Number and share of employees in each province in 2023

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry is competitive, and businesses that want to succeed must focus on providing high-quality programs and services that offer value to their clients. This means havi...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2018-2023
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Fragmentation prevents the growth of major companies. The unique needs of training and counseling clients promote smaller-scale firm size and fragmentation and stalls growth ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2019 through 2023
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2023
  • Overview of Goodwill Industries International Inc.'s performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Occupational Rehabilitation Group of Canada's performance by revenue, market share and profit margin from 2017 through 2023
  • Overview of Government agencies's performance by revenue, market share and profit margin from 2017 through 2023

Detailed analysis

  • Description and key data for Goodwill Industries International Inc., and factors influencing its performance in the industry
  • Description and key data for Occupational Rehabilitation Group of Canada, and factors influencing its performance in the industry
  • Description and key data for Government agencies, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Technology will be adopted slowly, with positive benefits. The use of various remote technologies were tested during the COVID-19 pandemic, which will benefit small companies...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2013-2028) 
  • Assistance historical data and forecast (2013-2028) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Job training costs will surpass counseling costs, and establishments that provide training for special needs clients will face more regulations and costs.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2023
  • Investment vs. share of economy

Data tables

  • Liquidity Ratios (2016-2021)
  • Coverage Ratios (2016-2021)
  • Leverage Ratios  (2016-2021)
  • Operating Ratios (2016-2021)
  • Assets (2016-2021)
  • Liabilities (2016-2021)
  • Cash Flow & Debt Service Ratios (2013-2028)
  • Revenue per Employee (2013-2028)
  • Revenue per Enterprise (2013-2028)
  • Employees per Establishment (2013-2028)
  • Employees per Enterprise (2013-2028)
  • Average Wage (2013-2028)
  • Wages/Revenue (2013-2028)
  • Establishments per Enterprise (2013-2028)
  • IVA/Revenue (2013-2028)
  • Imports/Demand (2013-2028)
  • Exports/Revenue (2013-2028)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2013-2028)
  • IVA (2013-2028)
  • Establishments (2013-2028)
  • Enterprises (2013-2028)
  • Employment (2013-2028)
  • Exports (2013-2028)
  • Imports (2013-2028)
  • Wages (2013-2028)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Job Training & Career Counselling industry in Canada in 2024?

The market size of the Job Training & Career Counselling industry in Canada is $3.1bn in 2024.

How many businesses are there in the Job Training & Career Counselling in Canada industry in 2023?

There are 1,631 businesses in the Job Training & Career Counselling industry in Canada, which has declined at a CAGR of 1.0 % between 2018 and 2023.

Has the Job Training & Career Counselling industry in Canada grown or declined over the past 5 years?

The market size of the Job Training & Career Counselling industry in Canada has been growing at a CAGR of 1.2 % between 2018 and 2023.

What is the forecast growth of the Job Training & Career Counselling industry in Canada over the next 5 years?

Over the next five years, the Job Training & Career Counselling industry in Canada is expected to grow.

What are the biggest companies in the Job Training & Career Counselling market in Canada?

The biggest companies operating in the Job Training & Career Counselling market in Canada are Goodwill Industries International Inc., Occupational Rehabilitation Group of Canada and Government agencies

What does the Job Training & Career Counselling in Canada include?

Social assistance services for elderly and disabled adults and Social assistance services for the general population are part of the Job Training & Career Counselling industry.

Which companies have the highest market share in the Job Training & Career Counselling in Canada?

The company holding the most market share in Canada is Goodwill Industries International Inc..

How competitive is the Job Training & Career Counselling industry in Canada?

The level of competition is moderate and steady in the Job Training & Career Counselling industry in Canada.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Employment & Recruiting Agencies in Canada

International industries

  • Global HR & Recruitment Services
  • Job Training & Career Counseling in the US
  • Technical and Vocational Education and Training in Australia

View all industries in Canada

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Canada include:

  • Statistics Canada
  • Industry Canada
  • Canadian Business Patterns

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.