Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 3.2 % over the past five years, to reach an estimated $1.2bn in 2024.
Trends and Insights
Offshoring has become a common practice
- Consumers are becoming increasingly price-sensitive, pushing manufacturers to maintain low operating costs to offer lower prices. As this trend continues to popularize among consumers and because there is little specialization in the manufacturing process, many manufacturers have moved their production capabilities overseas.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Manufacturing activity balloons amid shifting trends
- Athletic and sporting goods sales will benefit from a recovering economy, as higher disposable income and consumers prioritizing their health will push consumers to grow exercise more and, therefore, buy more athletic equipment.
Biggest companies in the Athletic & Sporting Goods Manufacturing in Canada
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Forum Athletic Products Inc. | 8.4 | N/A | N/A | |
Sport Systems Canada Inc. | 8.4 | N/A | N/A |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Water skis, surfboards and other watersports equipment, Other and Athletic equipment and safety headgear. Water skis, surfboards and other watersports equipment is the largest segment of the Athletic & Sporting Goods Manufacturing in Canada.
Trends and Insights
Athletic equipment sales are rising
- This segment includes rowing machines, exercise balls, exercise bands, treadmills, battle ropes, stair steppers and dumbbells. Also included is safety headgear, including helmets.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The Athletic and Sporting Goods Manufacturing industry in Canada buys raw materials and transforms them into a range of sporting and athletic goods, except apparel and footwear. Examples include balls for sports such as baseball, football and basketball, as well as outdoor equipment activities such as fishing, hunting and camping. The finished products are then marketed to wholesalers and retailers.
What's included in this industry?
Ball manufacturingBaseball, basketball, hockey and tennis equipment manufacturing Fishing and camping equipment manufacturingHunting and firearms equipment manufacturingCompanies
Forum Athletic Products Inc.Sport Systems Canada Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
BABY BOOMERSSPORTS PARTICIPATION RATESEAT WELL AND BE ACTIVE EDUCATIONAL TOOLKITIndustry Code
NAICS 339920 - Athletic & Sporting Goods Manufacturing in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Consumers trending toward gym and exercise equipment. As consumer demand shifts toward competing fitness products, manufacturers have suffered from waning demand for sporting...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Strong demand for outdoor activities fuels growth in areas like golf and fishing. Governmental programs promoting the benefits of physical exercise will enable sports to beco...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Manufacturers are primarily located in Ontario and Quebec. Manufacturers in these provinces have easy access to major domestic population hubs, in addition to easy access to ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each province in 2024
- Number and share of revenue each province accounts for in 2024
- Number and share of wages each province accounts for in 2024
- Number and share of employees in each province in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
A fragmented industry leads to high internal competition. Manufacturers have a high level of product diversification as many companies compete for different consumer niches.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
No company owns more than a 7.0% share of the market. Even the largest sporting goods manufacturers, including Vista Outdoor, fail to control a sizable portion of the market.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Forum Athletic Products Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Sport Systems Canada Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Forum Athletic Products Inc., and factors influencing its performance in the industry
- Description and key data for Sport Systems Canada Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Higher participation rates in sports will benefit demand. As more consumers continue to invest time and money in sports, manufacturers' demand will increase, contributing to ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Significant competition from foreign producers keeps profit low. Since imported athletic goods are often more affordable, foreign producers appeal to price-sensitive consumer...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Assets (2017-2022)
- Liabilities (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Athletic & Sporting Goods Manufacturing industry in Canada in 2024?
The market size of the Athletic & Sporting Goods Manufacturing industry in Canada is $1.2bn in 2024.
How many businesses are there in the Athletic & Sporting Goods Manufacturing in Canada industry in 2024?
There are 627 businesses in the Athletic & Sporting Goods Manufacturing industry in Canada, which has grown at a CAGR of 0.3 % between 2019 and 2024.
Has the Athletic & Sporting Goods Manufacturing industry in Canada grown or declined over the past 5 years?
The market size of the Athletic & Sporting Goods Manufacturing industry in Canada has been declining at a CAGR of 3.2 % between 2019 and 2024.
What is the forecast growth of the Athletic & Sporting Goods Manufacturing industry in Canada over the next 5 years?
Over the next five years, the Athletic & Sporting Goods Manufacturing industry in Canada is expected to grow.
What are the biggest companies in the Athletic & Sporting Goods Manufacturing market in Canada?
The biggest companies operating in the Athletic & Sporting Goods Manufacturing market in Canada are Forum Athletic Products Inc. and Sport Systems Canada Inc.
What does the Athletic & Sporting Goods Manufacturing in Canada include?
Ball manufacturing and Baseball, basketball, hockey and tennis equipment manufacturing are part of the Athletic & Sporting Goods Manufacturing industry.
Which companies have the highest market share in the Athletic & Sporting Goods Manufacturing in Canada?
The company holding the most market share in Canada is Forum Athletic Products Inc..
How competitive is the Athletic & Sporting Goods Manufacturing industry in Canada?
The level of competition is high and steady in the Athletic & Sporting Goods Manufacturing industry in Canada.
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Widen your competitive advantage with related industries
Competitors
Complementors
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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