Industry Statistics and Rankings
How does this industry perform in Bulgaria compared to Europe?
Country Benchmarking
Industry Data Bulgaria
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#14 In EuropeBusiness
#23 In EuropeEmployees
#8 In EuropeWages
#15 In EuropeGame and toy manufacturers have contended with numerous headwinds in recent years, ranging from the growing popularity of digital alternatives to fierce import competition from low-cost production countries. This has meant manufacturers looking to remain successful had to adapt and cater to shifting consumer needs, like offering educational toys to appeal to parents concerned with excessive device usage. Revenue is expected to drop at a compound annual rate of 4.1% over the five years through 2024 to €11.6 billion, with revenue expected to tumble by 1.2% in 2024.
Enterprises
Number of businesses in 2024
Biggest companies in the Game & Toy Manufacturing in Bulgaria
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|
There are no companies that hold a large enough market share in the Game & Toy Manufacturing in Bulgaria industry for IBISWorld to include in this product.
Top Questions Answered in this Report
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What is the market size of the Game & Toy Manufacturing industry in Bulgaria in 2024?
The market size of the Game & Toy Manufacturing industry in Bulgaria is €175.5m in 2024.
How many businesses are there in the Game & Toy Manufacturing in Bulgaria industry in 2024?
There are 64 businesses in the Game & Toy Manufacturing industry in Bulgaria, which has grown at a CAGR of 6.4 % between 2019 and 2024.
Has the Game & Toy Manufacturing industry in Bulgaria grown or declined over the past 5 years?
The market size of the Game & Toy Manufacturing industry in Bulgaria has been declining at a CAGR of 15.6 % between 2019 and 2024.
What is the forecast growth of the Game & Toy Manufacturing industry in Bulgaria over the next 5 years?
Over the next five years, the Game & Toy Manufacturing industry in Bulgaria is expected to grow.
What does the Game & Toy Manufacturing in Bulgaria include?
Professional arcade games and Traditional toys and games are part of the Game & Toy Manufacturing industry.
How competitive is the Game & Toy Manufacturing industry in Bulgaria?
The level of competition is moderate and steady in the Game & Toy Manufacturing industry in Bulgaria.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
Complementors
- Clothing Manufacturing in Bulgaria
- Consumer Electronics Manufacturing in Bulgaria
- Sports Goods Manufacturing in Bulgaria
Table of Contents
About this industry
Industry definition
Companies in this industry manufacture games and toys for professional, arcade or personal use. Professional and arcade games include coin-operated games, snooker tables, special tables for casino games, gaming machines and games for funfairs. Manufactured toys in the industry include puzzles, board games, art and crafts materials, playing cards and electronic toys.
Related Terms
MultiplesInteractive ToysWholesale BypassWhat's included in this industry?
Professional arcade gamesTraditional toys and gamesElectronic toys and gamesCompanies
Industry Code
324 - Manufacture of games and toys in Bulgaria
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Performance
Revenue Highlights
Trends
- Revenue
- Current Year Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Game & Toy Manufacturing in Bulgaria industry?
Outlook
Analysis
What's driving the Game & Toy Manufacturing in Bulgaria industry outlook?
Volatility
Analysis
What influences volatility in the Game & Toy Manufacturing in Bulgaria industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Game & Toy Manufacturing in Bulgaria industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Demand for professional and arcade games slow. The cost of living crisis resulted in gambling activity waning as people limited spending to afford inflated living costs.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Game & Toy Manufacturing in Bulgaria industry's products and services performing?
Analysis
What are innovations in the Game & Toy Manufacturing in Bulgaria industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Game & Toy Manufacturing in Bulgaria industry?
International Trade
Highlights
- Total Imports into Bulgaria
- Total Exports into Bulgaria
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Despite large players, concentration is low. Fierce import competition from low-production cost countries like China has prevented companies from significantly expanding their market share.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Game & Toy Manufacturing in Bulgaria located?
Companies
Data Tables
Top 0 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Regulation is fairly limited in the industry. Manufacturers in the industry must adhere to general regulations regarding safety standards and displaying relevant product information.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Game & Toy Manufacturing in Bulgaria industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Inflated key input prices ramped up purchase costs. In 2022, input prices skyrocketed as supply chain disruptions triggered severe shortages.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Game & Toy Manufacturing in Bulgaria industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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