Every sales team knows the struggle of keeping a pipeline healthy, identifying quality prospects, and forming genuine connections. But the landscape is shifting—traditional strategies aren’t meeting modern buyers' higher expectations. To thrive in this more complex environment, your sales team needs tools that combine precision, efficiency and insight.
Enter IBISWorld’s Sales Edge, a curated suite of solutions for data-backed targeting and authentic, productive sales calls.
The modern sales challenge
The complexities of today’s sales environment have drastically changed the game. Buyers have access to more information than ever, and they are no longer satisfied with surface-level conversations. Pre-call research can be time-consuming, especially with the high number of calls required to grow your pipeline enough to meet targets, yet showing up unprepared can make your pitch fall flat. Worse yet, asking the wrong discovery questions risks losing the buyer’s trust, and might send them into the arms of your competitor instead. If these challenges sound familiar to you, it may be time to adapt. Onboarding the right tools can help your team level up pre-call planning, achieve higher conversion rates and speed up time to close – all without overcomplicating your workflow.
Meet Sales Edge: The latest addition to your revenue ecosystem
Powered by IBISWorld, Sales Edge leverages four key tools and features within the IBISWorld platform to help transform the way sales professionals navigate the sales cycle—from identifying new opportunities to closing deals with authority.
1. Industry Wizard: Your strategic targeting solution
Break out of oversaturated markets and find hidden opportunities for your sales team to explore. Using the Industry Wizard, you can input the characteristics aligned with your product-market fit to generate tailored industry lists. Knowing which industries and regions are primed for growth, you can target your prospecting toward the markets most likely to buy.
Key Benefits
- Break down data silos: Filter for product-market fit across every industry in the economy
- Tap into new markets: Discover the locations and industries where your top prospects are hiding
- Personalize your pitch: Build your pitch around industry conditions and trends to offer the perfect suite of products and solutions
- Pre-qualify prospects: Get a 360-degree view of your prospect’s business environment before bringing them aboard
2. Call Prep Questions: For first impressions that stick
Asking the right discovery questions is essential for connecting with your customers and tailoring your pitch. While generic checklists are easy to find, they rarely provide the depth needed for meaningful conversations. That’s where IBISWorld’s Call Prep Questions stand out. Backed by our expertise in industry research, these questions are designed to address the exact challenges and pain points your prospects face. By focusing on real-world industry issues, our questions help you move beyond surface-level small talk and quickly uncover what truly matters to your audience. This approach not only saves you time but also positions you as a trusted expert, someone who feels like an extension of their team rather than just another salesperson.
Key Benefits
- Elevate your sales calls: Curated Call Prep Questions allow you to dive deeper into industry challenges and steer conversations toward meaningful solutions
- Foster value-first relationships: Infuse knowledge into every question, making sure every call or meeting packs a punch and sets you apart from competitors
- Deliver consistency: Ensure that your sales team delivers the same standard of quality and insight in every call when you make IBISWorld the backbone of your sales program
- Build trust: Align your questions with their objectives and challenges, transforming the average sales call into a consultation
3. IBISWorld.AI: Crafting emails that truly stand out
If free AI tools have become part of your email process, then you’ve probably noticed a few patterns. The average chatbot is a master at delivering generic email templates – the same ones your competition is using. Avoid selling the same familiar promises as competitors when you consult Phil, IBISWorld’s AI solution. Phil pulls from exclusive IBISWorld insights to generate email pitches and follow-ups that sound unique, insightful and informed.
Key Benefits
- Boost response rates: Drive engagement with compelling nurture emails that speak to real industry problems and offer relevant solutions
- Write new content faster: Stop staring at the blinking cursor and start writing quality emails, pitches and social posts
- Deliver value at every touchpoint: From cold emails to follow-ups, Phil helps you deliver actionable data, insights and solutions based on IBISWorld’s expertise
4. Co-branding: Leave a lasting impression
So you’ve successfully navigated first impressions, calls and emails, and it’s time to present your offer. Bringing IBISWorld’s insights to your presentations can take your offer to the next level. Now available with co-branding, our industry information can fit seamlessly into your proposals or follow-up emails. When your products and services are positioned with our industry insights, customers can confidently head to the decision table with your offer at the top of the pile.
Key Benefits
- Demonstrate your expertise: Leverage your access to unbiased insights to add value for your prospect and position yourself as a trusted advisor
- Connect with more stakeholders: Get your company name and contact details in front of more eyes when you leave behind a shareable, data-rich resource
- Strengthen brand identity: Connect your brand with valuable insights that help position your business as knowledgeable, forward-looking and well-resourced to help solve their problems
The Sales Edge difference
What sets Sales Edge apart is its ability to operate as a unified ecosystem—a powerful combination of AI, actionable insights, and industry expertise – all centralized in IBISWorld’s platform, or available for integration with Salesforce, Snowflake or IBISWorld API. It’s the ideal solution to tackle today’s challenges in targeting business development, forging strong relationships and battling time management.
Ready to learn more about Sales Edge? Contact your client relationship manager or submit an inquiry form to take the first step in transforming your sales pipeline.
Final Word
IBISWorld supports sales teams with strategic tools and insights from our sales leaders and partners. You can access key articles and guides for sales professionals across our blog through targeted search terms and relevant tags like this one.
