Banks are increasingly shifting their focus to zero in on local markets to spur commercial and small business growth. But how are they harnessing industry data and insights to empower small businesses?
Watch the recent webinar co-hosted by IBISWorld, RelPro, and Regions Bank below. Discover firsthand how Regions Bank transformed its strategy by leveraging company and contact intelligence alongside industry insights. Explore their journey as they targeted specific geographic areas and curated a team of bankers equipped with profound, localized expertise.
Why are we talking about this?
As the landscape evolves, banks are prioritizing the needs of small businesses, necessitating a deeper understanding of local markets. Consequently, the role of Small Business Relationship Managers has become increasingly vital. Bankers are seeing an increased need for granular, local-level industry data to demonstrate their intimate knowledge of local business operations and environments. By leveraging this local data, they can craft targeted growth strategies and foster stronger relationships with their small business clientele.
What does the webinar cover?
Andy Cantrell (Regions Bank), Josh Morozowski (IBISWorld) and Lauren Myers (RelPro) look at how banks can adapt their commercial and small business strategies to meet these new demands. They cover:
- Actionable Business Insights: Learn how to harness actionable insights to craft business development strategies that resonate with clients' unique needs.
- Bankers as Trusted Advisors: Better understand the path for developing bankers into advisors who are not just transaction handlers but catalysts for client success.
- Tackling Local Market Challenges: With a lens on locality, learn best practices to effectively maneuver through the particular challenges that local markets pose for banks and their small business clients.
This webinar is invaluable for banking professionals looking to refine their client relationship management approach, with a particular emphasis on small businesses.
