Industry Statistics and Rankings
How does this industry perform in Austria compared to Europe?
Country Benchmarking
Industry Data Austria
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#8 In EuropeBusiness
#25 In EuropeEmployees
#16 In EuropeWages
#14 In EuropeThe Motor Vehicle Rental and Leasing industry has grown fairly quickly over the past decade, except in 2020, when COVID-19-related disruption weighed on demand. Car rental companies have updated and enhanced their online booking systems, allowing easier access for customers while saving money on labour costs. Apps and easy-to-use online booking services have boosted efficiency, though comparison sites have elevated price competition between rental providers. At the same time, leasing companies have reaped the rewards of shaky business confidence and low disposable incomes – though these both have the potential to cut into demand, they’ve aided the industry by encouraging businesses and consumers to opt for leasing over outright purchases.
Enterprises
Number of businesses in 2024
Biggest companies in the Car Rental & Leasing in Austria
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Volkswagen AG | 355,755.0 | 28,187.0 | 7.9 |
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Top Questions Answered in this Report
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What is the market size of the Car Rental & Leasing industry in Austria in 2024?
The market size of the Car Rental & Leasing industry in Austria is €3.8bn in 2024.
How many businesses are there in the Car Rental & Leasing in Austria industry in 2024?
There are 490 businesses in the Car Rental & Leasing industry in Austria, which has grown at a CAGR of 2.1 % between 2019 and 2024.
Has the Car Rental & Leasing industry in Austria grown or declined over the past 5 years?
The market size of the Car Rental & Leasing industry in Austria has been declining at a CAGR of 2.3 % between 2019 and 2024.
What is the forecast growth of the Car Rental & Leasing industry in Austria over the next 5 years?
Over the next five years, the Car Rental & Leasing industry in Austria is expected to grow.
What are the biggest companies in the Car Rental & Leasing market in Austria?
The biggest company operating in the Car Rental & Leasing market in Austria is Volkswagen AG
What does the Car Rental & Leasing in Austria include?
Car leasing and Car rental are part of the Car Rental & Leasing industry.
Which companies have the highest market share in the Car Rental & Leasing in Austria?
The company holding the most market share in Austria is Volkswagen AG.
How competitive is the Car Rental & Leasing industry in Austria?
The level of competition is moderate and steady in the Car Rental & Leasing industry in Austria.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Machinery Rental & Leasing in Austria
- Motor Vehicle Wholesaling & Retailing in Austria
Complementors
- Motor Vehicle Manufacturing in Austria
- Motor Vehicle Parts & Accessories Manufacturing in Austria
International industries
Table of Contents
About this industry
Industry definition
Companies in the industry rent cars, trucks and other motor vehicles to private users and businesses on a short-term basis. Some companies also lease out cars and other vehicles long-term, offering customers the option to purchase the vehicle at the end of the leasing period. The industry also includes the renting or leasing of heavy goods vehicles and vehicles with drivers.
Related Terms
VEHICLE RENTAL LIGHT MOTOR VEHICLESCAR SHARINGWhat's included in this industry?
Car leasingCar rentalTruck leasingTruck rentalCompanies
Volkswagen AGIndustry Code
771 - Renting and leasing of motor vehicles in Austria
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue CAGR
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Car Rental & Leasing in Austria industry?
Outlook
Analysis
What's driving the Car Rental & Leasing in Austria industry outlook?
Volatility
Analysis
What influences volatility in the Car Rental & Leasing in Austria industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Car Rental & Leasing in Austria industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Car-sharing takes market share away from car rental providers. Car-sharing represents an expanding source of external competition for car rental providers, with companies like Getaround providing convenient, easily accessible services in many major European cities.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Car Rental & Leasing in Austria industry's products and services performing?
Analysis
What are innovations in the Car Rental & Leasing in Austria industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Car Rental & Leasing in Austria industry?
International Trade
Highlights
- Total Imports into Austria
- Total Exports into Austria
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
Merger and acquisition activity raises market share concentration. Some large-scale leasing companies have made acquisitions to capture more of the market. For example, Arval BNP Paribas Group acquired Terberg Business Lease Group BV in the Netherlands in December 2022.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Car Rental & Leasing in Austria located?
Companies
Data Tables
Top 1 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Emission rules drive change for car rental and leasing companies. Stricter emissions standards are pushing companies to bring more eco-friendly vehicles into their fleets to sidestep hefty daily charges for emissive vehicles.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Car Rental & Leasing in Austria industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Intense price competition limits profit growth. Competitive pressures are encouraging companies to slash prices to attract more demand, particularly in the rental segment. In fact, most large-scale rental companies operate a high-volume, low-margin business model.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Car Rental & Leasing in Austria industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.
To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.
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