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Wool Wholesaling in Australia - Market Research Report (2014-2029)

Michael Doyle Michael Doyle Melbourne, Australia Last Updated: November 2024 ANZSIC F3311

Revenue

$2.9bn

2024-25

$2.9bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

524

Businesses

162

Wages

$XX.Xm

Wool Wholesaling in Australia industry analysis

Wool prices have fallen considerably over recent years, damaging the performance of the Wool Wholesaling industry. Prices have sunk because of reduced demand caused by cost-of-living concerns. Shifting consumer preferences driven by work-from-home trends have also contributed to diminishing demand. Overall, industrywide revenue is expected to contract at an annualised 4.6% over the five years to 2024-25, to total $2.9 billion. This includes an estimated 0.9% dip in the current year. Even so, profit margins have improved as marketing efforts have boosted global demand for Australian wool by promoting it as a premium, sustainable product.

Trends and Insights

  • Falling wool prices have damaged the performance of wool wholesalers. An oversupply of wool and weakened consumer spending amid cost-of-living pressures have put downwards pressure on wool prices.
  • Fine wool sales dwindle as demand shifts towards medium and coarse wool. Despite being the highest-selling premium segment, fine wool has seen its market share contract as consumers increasingly opt for more affordable medium and coarse wool.
  • Western Australia and South Australia are over-represented relative to their share of the total population. These regions account for a notable share of industry establishments because of their abundant sheep farms and extensive pastures suitable for grazing.
  • Barriers to entry are low, but differentiation and capturing market share is challenging. While legal and start-up costs are minimal, new entrants must differentiate themselves in a market with a standardised product, primarily through competitive pricing and quality.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 4.6 % over the past five years, to reach an estimated $2.9bn in 2024.

Trends and Insights

Plummeting wool prices have driven down wool wholesaling revenue

  • Plummeting wool prices have reduced wool wholesalers' revenue as they lower their selling prices to stay competitive. Recovering wool production after pandemic-induced lows has caused oversupply concerns, contributing to the sinking prices.
  • Additional trends and insights available with purchase
Wool Wholesaling in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Growing global demand, especially from China, will boost wool prices

  • Following a slump in recent years, wool prices are set to climb in the coming years. Economic recovery and easing inflationary pressures will propel demand for wool, driving up wool prices and boosting revenue for wool wholesalers.

Biggest companies in the Wool Wholesaling in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Agrium SP
631.2
DP World Australia
124.7
Elders
28.8

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Wool Wholesaling in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Superfine wool, Fine wool and Medium wool. Superfine wool is the largest segment of the Wool Wholesaling in Australia.

Trends and Insights

Fine wool sales have declined as medium and coarse wool gain popularity

  • Fine wool, ranging from 18 to 22 microns, is the highest-selling type in the Wool Wholesaling industry and is regarded as a premium product. It's commonly used in high-quality apparel because of its softness and comfort.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry businesses primarily wholesale wool. This involves purchasing bulk volumes of wool from farmers to sell to downstream markets.

What's included in this industry?

Fine woolSuperfine woolMedium woolCoarse wool

Companies

Agrium SPDP World AustraliaElders

Purchase this report to view all 3 major companies in this industry.

Related Terms

ECOMMERCETURN-OFF RATEMICRON

Industry Code

ANZSIC 2006

ANZSIC 3311 - Wool Wholesaling in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Falling wool prices have damaged the performance of wool wholesalers. An oversupply of wool and weakened consumer spending amid cost-of-living pressures have put downwards pr...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Fine wool sales dwindle as demand shifts towards medium and coarse wool. Despite being the highest-selling premium segment, fine wool has seen its market share contract as co...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Western Australia and South Australia are over-represented relative to their share of the total population. These regions account for a notable share of industry establishmen...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Barriers to entry are low, but differentiation and capturing market share is challenging. While legal and start-up costs are minimal, new entrants must differentiate themselv...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Agrium SP's mergers and acquisitions have strengthened its market position. The 2019 acquisition of Ruralco Holdings, which formed Nutrien Ag Solutions, showcased Agrium SP’s...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Agrium SP's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of DP World Australia's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Elders's performance by revenue, market share and profit margin from 2018 through 2024

Detailed analysis

  • Description and key data for Agrium SP, and factors influencing its performance in the industry
  • Description and key data for DP World Australia, and factors influencing its performance in the industry
  • Description and key data for Elders, and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Most wool wholesalers are relatively free from regulatory interference. However, they must still collect the wool levy paid by wool producers and forward proceeds to the gove...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Wool purchases account for the bulk of wholesalers' costs. Even so, purchase costs have trended downwards because of plummeting wool prices.

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Wool Wholesaling industry in Australia in 2024?

The market size of the Wool Wholesaling industry in Australia is $2.9bn in 2024.

How many businesses are there in the Wool Wholesaling in Australia industry in 2024?

There are 162 businesses in the Wool Wholesaling industry in Australia, which has declined at a CAGR of 3.2 % between 2019 and 2024.

Has the Wool Wholesaling industry in Australia grown or declined over the past 5 years?

The market size of the Wool Wholesaling industry in Australia has been declining at a CAGR of 4.6 % between 2019 and 2024.

What is the forecast growth of the Wool Wholesaling industry in Australia over the next 5 years?

Over the next five years, the Wool Wholesaling industry in Australia is expected to grow.

What are the biggest companies in the Wool Wholesaling market in Australia?

The biggest companies operating in the Wool Wholesaling market in Australia are Agrium SP, DP World Australia and Elders

What does the Wool Wholesaling in Australia include?

Fine wool and Superfine wool are part of the Wool Wholesaling industry.

Which companies have the highest market share in the Wool Wholesaling in Australia?

The company holding the most market share in Australia is Agrium SP.

How competitive is the Wool Wholesaling industry in Australia?

The level of competition is high and increasing in the Wool Wholesaling industry in Australia.

Related Industries

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Competitors

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International industries

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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