Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 2.9 % over the past five years, to reach an estimated $1.1bn in 2025.
Trends and Insights
Climbing migration has somewhat aided industry demand
- Industry revenue is strongly linked to the total amount of migration. As migration levels change, demand for migration services typically follows. The surge in migration to Australia after lifting border restrictions significantly bolstered demand for migration agents over the two years through 2022-23, with net migration reaching a historic peak of 500 thousand people in 2022-23.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Steady arrival growth will boost demand for migration services
- Net migration is on track to expand over the next few years. This uptick is driven by individuals seeking better economic opportunities, quality of life and a stable political environment. As more people pursue residency in Australia, demand for professional assistance with complex visa applications is set to climb, benefiting migration agents.
Biggest companies in the Migration Agents in Australia
| Company | Market Share (%)
2025 | Revenue ($m)
2025 |
|---|---|---|
Aussizz Group | 18.1 | |
Migration Guru Pty Ltd | 15.8 | |
Visaenvoy | 14.7 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Student visa applications, Working visa applications and Family visa applications. Student visa applications is the largest segment of the Migration Agents in Australia.
Trends and Insights
A relaxation of rules has lifted demand for working visas
- Working visas are submitted by foreigners who wish to live in Australia and work at the same time.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry operators offer services relating to the legal status of individuals, including permanent residency and visa services. These services include submitting visa applications and providing visa advice, and preparing for and representing before a court of review authority matters related to visa applications.
What's included in this industry?
Family visa applicationsWorking visa applicationsStudent visa applicationsVisitor visa applicationsRefugee and humanitarian visa applicationsOther visa applicationsCompanies
Aussizz GroupMigration Guru Pty LtdVisaenvoyPurchase this report to view all 4 major companies in this industry.
Related Terms
SUBCLASS 457 VISANET MIGRATIONREGISTERED MIGRATION AGENTIndustry Code
ANZSIC 9539 - Migration Agents in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Post-pandemic border reopening led to a historic peak in net migration, driving demand for migration agents through 2022-23. Even so, economic challenges and restrictive poli...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Working visas have risen as a share of revenue due to a general relaxation of rules. This segment encompasses various visas, including employer-sponsored, general skilled, bu...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Businesses tend to choose locations that are close to major markets. Areas with higher populations typically have higher migrant numbers.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Internal and external industry competition is high and has intensified over the past few years. Migration agents mainly compete on prices charged to applicants and quality of...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
There are no major companies currently operating in the Migration Agents industry. Economies of scale are limited, and competition is high. Most enterprises are sole operator...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Aussizz Group's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Migration Guru Pty Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Visaenvoy's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Aussizz Group, and factors influencing its performance in the industry
- Description and key data for Migration Guru Pty Ltd, and factors influencing its performance in the industry
- Description and key data for Visaenvoy, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Industry revenue volatility is high due to large fluctuations in demand. Major falls in migration into Australia in response to pandemic-related border closures were detrimen...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Tumbling wages have raised profit margins. Wages have been falling while revenue has dropped slowly, pushing up profit margins as a share of revenue.
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Migration Agents industry in Australia in 2025?
The market size of the Migration Agents industry in Australia is $1.1bn in 2025.
How many businesses are there in the Migration Agents in Australia industry in 2025?
There are 3,888 businesses in the Migration Agents industry in Australia, which has declined at a CAGR of 7.5 % between 2020 and 2025.
Has the Migration Agents industry in Australia grown or declined over the past 5 years?
The market size of the Migration Agents industry in Australia has been declining at a CAGR of 2.9 % between 2020 and 2025.
What is the forecast growth of the Migration Agents industry in Australia over the next 5 years?
Over the next five years, the Migration Agents industry in Australia is expected to grow.
What are the biggest companies in the Migration Agents market in Australia?
The biggest companies operating in the Migration Agents market in Australia are Aussizz Group, Migration Guru Pty Ltd and Visaenvoy
What does the Migration Agents in Australia include?
Family visa applications and Working visa applications are part of the Migration Agents industry.
Which companies have the highest market share in the Migration Agents in Australia?
The company holding the most market share in Australia is Aussizz Group.
How competitive is the Migration Agents industry in Australia?
The level of competition is high and increasing in the Migration Agents industry in Australia.
Related Industries
Widen your competitive advantage with related industries
Complementors
View all industries in Australia
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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